SoundCloud Platform Do:s and Don't:s at How To Web 2011

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Eric Wahlforss

Technology Economy & Finance

soundcloud.com/eric
soundcloud.com/forss

What is an API?
Application Programming Interface ≈ Platform
Computers talking to each other
Exchange and manipulation of data
Essential part of the web’s success
Adam Smith’s wet dream

Hyper division of labour...

... and a network economy
Adam Smith (1723-1790)

Cakewalk SONAR X1

cakewalk.com/products/sonar

Why API?
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
... which spreads the word about your service
Developer community–the ultimate power users
Extend your application–solve niche use cases
Conceptual clarity–the essence of your service
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
and http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

Do KISS

http://37signals.com/svn/posts/3018-api-design-for-humans

“Time to integration”
Effort
in days

Plain vanilla API API Wrapper Great docs Sharekit Time
7 days 4 days 3 days 1 day

Do communicate

MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.

SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.

http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Don’t change

Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

Do engage the community

http://mulqueeny.wordpress.com/2011/06/19/whats-the-point-of-a-hack-day/

Do BizDev 1.0->1.5->2.0

http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/

http://caterina.net/archive/000996.html

Do fail
Do iterate
Do fail
Do iterate
Do fail
Do iterate

Thanks!
eric@soundcloud.com
twitter.com/ericw
soundcloud.com/eric
soundcloud.com/forss

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SoundCloud Platform Do:s and Don't:s at How To Web 2011

1. SoundCloud Platform Do:s and Don’t:s Eric Wahlforss CTO/SoundCloud How To Web Bucharest 2011

2. http://snd.sc/qHcYR0

3. soundcloud.com/eric soundcloud.com/forss

4. SoundCloud Site & Apps Platform

5. What is an API? Application Programming Interface ≈ Platform Computers talking to each other Exchange and manipulation of data Essential part of the web’s success Adam Smith’s wet dream

6. Hyper division of labour... ... and a network economy Adam Smith (1723-1790)

7. developers.soundcloud.com

8. Pro Tools 10 avid.com

9. Cakewalk SONAR X1 cakewalk.com/products/sonar

10. Thinglink thinglink.com

11. Onesheet onesheet.com

12. Radio Free stockholm.musichackday.org

13. Why API? Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Extend your application–solve niche use cases Conceptual clarity–the essence of your service Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman and http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

14. API Do:s and Don’t:s

15. Do KISS http://37signals.com/svn/posts/3018-api-design-for-humans

16. “Time to integration” Effort in days Plain vanilla API API Wrapper Great docs Sharekit Time 7 days 4 days 3 days 1 day

17. Do think about scalability @lenberg

18. Do watch your metrics

19. Do communicate MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT. SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT. http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

20. Do write kick-ass docs

21. Do talk about shiny new things!

22. Don’t pay people

23. Do eat your own dogfood

24. Don’t change Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

25. Do engage the community http://mulqueeny.wordpress.com/2011/06/19/whats-the-point-of-a-hack-day/

26. Do BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html

27. Do fail Do iterate Do fail Do iterate Do fail Do iterate

28. Thanks! eric@soundcloud.com twitter.com/ericw soundcloud.com/eric soundcloud.com/forss

29. We’re hiring :) soundcloud.com/jobs