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Social era and startups

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Social era and startups

  1. 1. Catchy Title Here How understanding the social era can help your startup
  2. 2. 1. Foundations 2. How Social Can Help Us 3. How Social Can Revolutionise 4. Drinks
  3. 3. http://bit.ly/GCPaZB
  4. 4. The power lies in the creation of self-organised communities of like-minded people
  5. 5. ...We grew up with the Internet and on the Internet. This is whatWe, the us makes different; this is what makes the crucial, although surprising from your point of Web Kids view, difference: we do not ‘surf’ and the internet to us is not a ‘place’ or ‘virtual space’. The Internet to us is not something external to reality but a part of it: an invisible yet constantly present layer intertwined with the physical environment. We do not use the Internet, we live on the Internet and along it. If we were to tell our bildnungsroman to you, the analog, we could say there was a natural Internet aspect to every single experience that has shaped us. We made friends and enemies online, we prepared cribs for tests online, we planned parties and studying sessions online, we fell in love and broke up online. The Web to us is not a technology which we had to learn and which we managed to get a grip of. The Web is a process, happening continuously and continuously transforming before our eyes; with us and through us. Technologies appear and then dissolve in the peripheries, websites are built, they bloom and then pass away, but the Web continues, because we are the Web; we, communicating with one another in a way that comes naturally to us, more intense and more efficient than ever before in the history of mankind... http://bit.ly/FQlJND
  6. 6. Tell people so they can buy it and then tell everyone else! Stop shouting!
  7. 7. Adding Social Media 1. Listen 2. 5. Measure Strategise 3. 4. Manage Implement
  8. 8. Culture eats strategy Culture Eats Strategy for Lunch
  9. 9. Zappos • Alan Moore
  10. 10. Craft “why” people should care
  11. 11. A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%) MediaLab
  12. 12. Customer Customer Social Social Lifetime Customer Referral Landscape Customer Value Value “The Social Web is distributing influence beyond the customer landscape, allocating authority amongst stakeholders, prospects, and peers.” – Brian Solis
  13. 13. The most responsive company in the world 1. Decisions are effortless 3. Democratic 2. Better decisions faster
  14. 14. 1. Communities 2. Culture 3. New Business Models 4. Drinks
  15. 15. Thank You! Eric Swain Gather and Throw eric@gatherandthrow @ericswain
  16. 16. Credits – images, docs and stats Man in mask with gun – Julian Povey: http://www.flickr.com/photos/jpovey/5912287632/ Everything is Marketing – Hugh McLeod: http://www.gapingvoidart.com/everything-marketing-p-1917.html Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/ We, the Web Kids – Piotr Czerski: http://pastebin.com/0xXV8k7k Shouting boy by fotologic: http://www.flickr.com/photos/fotologic/242616844/ Big Sandwich: Unknown Jetfighter by familymwr: http://www.flickr.com/photos/familymwr/4929686927/ MediaLab study: http://www.buzzador.com/pressdocuments/Wheres_Debbie_MediaEdge.pdf Clown Collective by LisaBK: http://www.flickr.com/photos/lisabk/3354010301 For further reading for new business model discussions: The New Capitalist Manifesto by Umair Haque : http://www.amazon.co.uk/New-Capitalist-Manifesto-Building- Disruptively/dp/1422158586 No Straight Lines by Alan Moore : http://www.no-straight-lines.com/

Notas do Editor

  • Marketing is Everything – Regis McKenna, HBS 1991TechnologyBut also
  • This is what we used to say when talking about creating social initiatives. These 5 steps.
  • Performance-oriented cultures possess statistically better financial growth, with high employee involvement, strong internal communication, and an acceptance of a healthy level of risk-taking in order to achieve new levels of innovation.
  • Culture eats strategy for lunch“if we get the culture right, then everything else, including the customer service, will fall into place” – Tony Hsieh, CEO
  • If it starts with “culture” it also starts with “product”
  • Looking back at the previous slide, we said we wanted social media to help the word spread about our products.This makes intuitive sense – our experience is that in many instances we ask friends for recommendations.
  • Customer Lifetime Value (revenue from customer and immediate family over lifetime) now becomes Customer Referral Value = a measure of advocacy and positive business value that an influencer bringsWe are now in a world that not only is forcing businesses to engage customers but to consider the influences on their business that rests among their partners, suppliers, prospects…hell, all the stakeholders in the company’s particular ecosystem.
  • Customer service centric approachTwitter especially

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