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Trillion Dollar Coach
Open-sourcing the
leadership playbook
of Silicon Valley’s
Bill Campbell
TRILLIONDOLLARCOACH.COM APRI...
At Apple, Google, Intuit and startups throughout
Silicon Valley, the late Bill Campbell built teams and
communities that d...
APRIL 20193 / 36 TRILLION DOLLAR COACH
01
Your title makes you a
manager, your people
make you a leader.
To be a good lead...
APRIL 20194 / 36 TRILLION DOLLAR COACH
02
It’s the people.
The top priority of any manager is the
well-being and success o...
APRIL 20195 / 36 TRILLION DOLLAR COACH
03
Start with trip reports.
To build rapport and better relationships
among team me...
APRIL 20196 / 36 TRILLION DOLLAR COACH
04
5 words on a white board.
Have a structure for one-on-one’s and
take the time to...
05
Best idea, not consensus.
The manager’s job is to run a decision-making
process that ensures all perspectives get heard...
APRIL 20198 / 36 TRILLION DOLLAR COACH
06
Lead based on
first principles.
Define the “first principles” for the
situation,...
APRIL 20199 / 36 TRILLION DOLLAR COACH
07
Manage the Aberrant Genius.
“Aberrant geniuses”-high performing but
difficult te...
APRIL 201910 / 36 TRILLION DOLLAR COACH
08
Money’s not just
about the money.
Compensating people well demonstrates
love an...
APRIL 201911 / 36 TRILLION DOLLAR COACH
09
Innovation is where the
crazy people have stature.
The purpose of a company is ...
APRIL 201912 / 36 TRILLION DOLLAR COACH
10
Build an envelope of trust.
Listen intently, practice complete candor, and
be a...
APRIL 201913 / 36 TRILLION DOLLAR COACH
11
Only coach the coachable.
The traits that make a person coachable
include hones...
APRIL 201914 / 36 TRILLION DOLLAR COACH
12
Practice free-form listening.
Listen to people with your full and
undivided att...
APRIL 201915 / 36 TRILLION DOLLAR COACH
13
No gap between
statements and fact.
Be relentlessly honest and candid, couple
n...
APRIL 201916 / 36 TRILLION DOLLAR COACH
14
Don’t stick it
in their ear.
Don’t tell people
what to do, offer
stories and he...
APRIL 201917 / 36 TRILLION DOLLAR COACH
15
Be the evangelist for courage.
Believe in people more than they believe in
them...
APRIL 201918 / 36 TRILLION DOLLAR COACH
16
Full identity front and center.
People are most effective when they can be
comp...
APRIL 201919 / 36 TRILLION DOLLAR COACH
17
Team first.
Team is paramount, so the most
important thing to look for in peopl...
APRIL 201920 / 36 TRILLION DOLLAR COACH
18
Work the team,
then the problem.
When faced with a problem or
opportunity, the ...
APRIL 201921 / 36 TRILLION DOLLAR COACH
19
Pick the right players.
The top characteristics to look for are
smarts and hear...
APRIL 201922 / 36 TRILLION DOLLAR COACH
20
Pair people.
Peer relationships are critical
and often overlooked, so seek
oppo...
APRIL 201923 / 36 TRILLION DOLLAR COACH
21
Get to the table.
Winning depends on having the
best team, and the best teams
h...
APRIL 201924 / 36 TRILLION DOLLAR COACH
22
Solve the biggest problem.
Identify the biggest problem, the “elephant
in the r...
APRIL 201925 / 36 TRILLION DOLLAR COACH
23
Don’t let the bitch sessions last.
Air all the negative issues, but don’t dwell...
APRIL 201926 / 36 TRILLION DOLLAR COACH
24
Winning right.
Strive to win, but always win right, with
commitment, teamwork, ...
APRIL 201927 / 36 TRILLION DOLLAR COACH
25
Leaders lead.
When things are going bad, teams are
looking for even more loyalt...
APRIL 201928 / 36 TRILLION DOLLAR COACH
26
Fill the gaps between people.
Listen, observe, and fill the communication
and u...
APRIL 201929 / 36 TRILLION DOLLAR COACH
27
It’s OK to love.
The people on your team are people,
and the team becomes stron...
APRIL 201930 / 36 TRILLION DOLLAR COACH
28
To care about people you
have to care about people.
Ask about their lives outsi...
APRIL 201931 / 36 TRILLION DOLLAR COACH
29
Cheer demonstrably for
people and their success.
Don’t just sit there, stand up...
APRIL 201932 / 36 TRILLION DOLLAR COACH
30
Always build community.
Build communities inside and outside
of work. A place i...
APRIL 201933 / 36 TRILLION DOLLAR COACH
31
Help people.
Be generous with your time,
connections, and other resources.
APRIL 201934 / 36 TRILLION DOLLAR COACH
32
Love the founders.
Hold a special reverence for - and
protect-the people with t...
APRIL 201935 / 36 TRILLION DOLLAR COACH
33
Build relationships
whenever you can.
When you’re in the elevator, passing
some...
We assembled these principles by
interviewing over 80 great leaders,
each of whom credit Bill Campbell with
playing a majo...
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APRIL 201926 / 36 TRILLION DOLLAR COACH
24
Winning right.
Strive to win, but always win right, with
commitment, teamwork, and integrity.

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