SlideShare a Scribd company logo
1 of 55
Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant
Did You Know Video…
What Does This Mean For Financial Services?
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why “Gen Y”
Generation Y ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1
Evolution of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Advertising Spend
Percent of Total Spend
 
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],hi whats up? social media What Is Social Media???
Using Networks Such As…
Social Network Profiles
The Future is Now ,[object Object],[object Object]
Objectives of Social Media
Customer Rankings and Feedback ,[object Object],[object Object]
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing 2.0
 
[object Object],[object Object],[object Object],SEO & SMO Work Together Hello.  I’m SEO. And I’m SMO.
Blogging
 
Are You Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of FI Blogs
Blogging Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: MarketingProfs.com
The “Fab Four” ,[object Object],[object Object],[object Object],[object Object]
Total Visits Source: Compete.com
Some Facebook Stats
Twitter-iffic
Twitter Tidbits
Peoples Bank Phishing Alert
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landmark BankVideo Channel
Consider Integrated Approach ,[object Object],[object Object],[object Object],[object Object]
Social Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online PFMs Source: Compete.com
Mint.com
 
 
 
USAA - Mobile Deposits
 
Free Promotion Tools
Podcasting ,[object Object],[object Object],[object Object]
Webinars ,[object Object],[object Object],[object Object],[object Object]
Whitepapers & Articles ,[object Object],[object Object]
Presentations ,[object Object],[object Object]
Dealing with Negativity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
It Takes Balance…
Questions Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com/Concepts09   (269) 841-5007
 

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Meeting The Needs Of Gen Y