This lecture on mobile user experience and branding considerations discusses latest research on consumer norms and expectations regarding mobile technology and functionality. This lecture points out the top five considerations and top five implications for brands when looking to develop a mobile-only ethos.

1. mobile
ux
&
brand
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2. social media
COMM 261 201
loyola university, chicago
school of communications
lecture 12
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3. top 5 mobile
considerations
for brands
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4. whether to
design for
HTML5 or
native app
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1

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2 how to
“perfect” the
mobile
customer
experience

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3consumer
identity
increasingly
tied to mobile

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4“real time”
personalization
becoming a
consumer
expectation

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5wearables will
become
mobile digital
assistants

9. top 5 mobile
implications for
brands
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10. native apps still
give brands the
most control
over consumer
experience
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11. © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
consumer
“experience” is
more than a
mantra, it’s a
core value, a
philosophy

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identity
management
and privacy-
first ethos are
must haves to
earn trust

13. © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
pinpoint
personalization
is an expectation
now, even if it’s
still several
years in the
future

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i am who (what)
my wearable
tells me i am

15. social media
COMM 261 201
loyola university, chicago
school of communications
lecture 12
© 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS

16. Title slide photo
courtesy of:
Gratisography
© 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS