2. Introduction
The song in which Chloe and I have chosen has
many different genres of music; Jazz, Folk and
acoustic. In order to know what to include in our
music video I am doing some research into the
three different genres to find out about the
conventions of each genre. This will make it
easier when coming up with our ideas for our
music video as will know what to include. Also in
the opposite terms we might be able to
challenge some of the conventions and make it
our own interpretation.
3. Music Video
There are many different aspect to a music video that have to be
considered in any music video and they are:
Mise en scen – which includes props, costume, location and facial
expressions.
Camera work – the camera can have a big explanation on the
meaning of the video and this is shown through the movement, the
different angles that are used, for example Close up to portray
emotions in the persons.
Editing techniques-editing effects can have an impact on how the
audience interrupt the music video for explain the editing could
show moods and emotions.
4. Conventions of Acoustic – Music
Video
Acoustic songs tend to be involve a lot of emotions throughout and this is done
through the words in the lyrics and what we see in the video.
There will be lots of shots of throughout of the artist singing whilst playing
an instrument in which they will have expressive facial reactions which will
to promote the whole emotion in which the artist is trying to get across to
the audience
Slow pace movement – This is so the audience is able to everything in
good detail which helps to create a deeper emotion and so they not
distracted by anything fast.
Editing- There is usually editing throughout this could be to make it black
and white and more old fashion as I have seen this in a lot of music videos
of this genre. It helps to the whole environment of the music video.
Location- The setting is usually isolated as the artist it trying to express
their own emotions and a busy environment wouldn’t help for this to
happen. Sometimes they will consider a location in which it remind them of
a person in which they would be able to express their feeling even deeper.
Acoustic artist like to base their whole song on a person (friend, love, family
etc) in a positive or negative way and show their feelings through the song
they sing
5. Examples Of Acoustic Artist
This is Owl city start of his video of
fireflies and he has already used a
convention's of having the artist playing
a instrument and in a isolated area of a
room. This tells the audience that his
song will be personal to him as of the
setting that he has chosen it seems to
be what he like and where he chills.
The use of editing in Jason Mraz “I
wont give up” is very effective. As we
can see on the screenshot there is a
transparent image of a eye which
alreay evokes several emotions and
thoughts. For example it to me it shows
passionate eyes which means that the
artist is keen.
6. Conventions of a Jazz – Music
Video
Jazz music videos tend to contain quite a upbeat emotions which makes the
audience smile.
Bright Lights- By having bright light through a video it makes it stand out to
the audience and creates a happy mood from both the artist and the
audience
The performance space is usually quite large and in many different
locations through out the video. This is to emphasises the energy with in
the song and the video.
The costumes are very sophisticated and men are usually dressed in suits
and women are in dress- this reflect more of the older years.
Old fashion location- A lot of jazz songs are set on streets, shops and run
down places. This is to lighten the mood if they are run down and to build
by the vibe to the whole song and music video.
They usually included a lot of old fashion/ old school vibes in which in a lot
is the microphone that they use.
7. Examples of Jazz Artist
This is Eliza Doolittle “ Big when I was Little” and
her song is set in many different locations but the
record shop is one this she uses. It add to the old
fashion/ old school style. Also there is a good use
of bright colours to make to mood very positive.
One thing in which Eliza Doolittle has done is she
has challenged the costumes and made it her own
style which really reflects her own personality
which is good to see in the audiences point of
view.
This is Gabriella Cilmi “ sweet about me” she
has included the old fashion vibe especially
the microphone and the use of colours she
has used. They are all different shades of
brown which I think helps to make it look
more older. By having the older microphone it
shows that the genre is going to either be
acoustic or jazz
8. Conventions of Folk – Music
Videos
Folk music tend to have an older target audience due to the style in
which they do things.
Dark shadows – this is to presented the feeling of what the artist is
trying to say and show emotions to the song and artist
Heaving light- this is usually to put the artist in a spot light and bring
all the attention towards them and also to emphasis the shadows
around the area
Exaggerated music playing – this evokes the audience more and
makes them feel more involved as the artist is getting into their role
which makes the emotion more believable
Close-ups on artist and instrument- this will be to show how
emotionally the artist is and promote the meaning of the song in
more depth.
Editing – They tend to use a lot of black and white in the videos to
try and make the whole environment to the song more daunting and
eerie from the shadows that are used.
9. Examples of Folk Artists
This is Mumford and sons “lilttle lion
man” and in the screen shot we can
see that they have used the
convention of shadows and heaving
light quite well. One of the band
members is really emphasised and
stands out to the audiences in this
shot and really portrays the emotions
as it is quite a dramatic shot.
10. Conclusion
From my research on the three convention's in
which our song consists of it has give me a
more open mind of what we could include with
in our music video. I think it would be good to
include some aspects from each genre and
challenge some to make it more our own and
not the same as other music videos. As it has
three different genres it means we are able to
include lots of effects in our video to help show
the emotions in the song but also making it a
good performance.
