This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
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2015 Social Media Trends - GCAA
1. 2015 SOCIAL MEDIATRENDS
ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA
CO-AUTHOR OF YOUTILITY FOR REAL ESTATE PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
@EricaCampbell @AptsForRent
2.
3.
4.
5. used Facebook to
interact with a brand
liked a product
on Facebook
used Facebook to
research products
at least once a week
wrote an online
post about a product
or a brand
wrote a product
review online
44. 90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
77. EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”
78. The Power of Pinterest
2,191
PHOTOS
}
RUN A CONTEST
Crowdsource content
from employees
and residents.
103. TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals, micro-videos
and collecting stories.
The shift to mobile has already happened. It’s time to embrace
that shift.
The only constant is change.
1.
2.
3.
4.
5.
104. ERICA CAMPBELL BYRUM
Director of Social Media
Co-Author of Youtility for Real Estate
Recipient of the 2014 PRNews Social Media MVP Award
@APTSFORRENT
+APTSFORRENT
/APTSFORRENT
/APTSFORRENT
/APTSFORRENT
@EricaCampbell
PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS