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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
10 SOCIAL MEDIA
1. Cross Functional Team Integration
2. Creating Youtility
3. Social Platform Diversity
4. Image-Based Content Rules
5. Lights, Camera, Micro-Video
6. Contests Is King
7. Activating Employees & Fans
8. Real-Time Marketing
9. Go Mobile or Go Home
10. Pay to Play Goes Mainstream
1. Submit photos to Facebook Page
2. Judges selected 5 semifinalists
3. Public voted for their favorite photo
How to Enter:
• Grand Prize Winner - $2,500
• Four Finalists - $200 gift cards
• 251 photos
• 2,213 votes
• 19,860 visits to Facebook app
• Increase of 640 new Facebook Fans
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
We are all now media companies and need to think like
We need to know each channel and what works best.
We need to dedicate resources to creating visuals and micro-
videos and collecting stories.
The shift to paid has already happened. It’s time to embrace that
The only constant is change.