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Campixx 2015

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Gute Seiten, schlechte Seite: Welche Unterseiten eine Website in den Index gehören - und welche nicht. Natürlich auch mit Hinweisen, wie sie ggf. ausgeschlossen werden sollten und ein paar typischen Fehlern...

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Campixx 2015

  1. 1. Gute Seiten, schlechte Seiten was in den Index soll - und was nicht
  2. 2. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Mögliche Unterseiten 2 • Startseite • Kategorie-Seiten • Detail-Seiten • Tag-Seiten / Themenseiten • Suchergebnis • Facettierte Suche • Paginierung • AJAX Zustände • Flash • Impressum, Datenschutz, Kontakt • Seitenindex / HTML-Sitemap (noindex, follow) • Bildergalerien • Agentur-Meldungen • Abgelaufene Produkte Welche sind gut für den Index? Welche nicht? Was braucht es dazu? Wie sollen sie technisch behandelt werden?
  3. 3. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Startseite 3 In den Index? ja, klar Voraussetzung keine Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten /index.html u.ä. weiterleiten Die Startseite funktioniert prima für allgemeine Haupt- Keywords, sorgt vor allem für die Verteilung der Link-Power!
  4. 4. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Kategorie-Seiten 4 In den Index? ja, klar Voraussetzung keine Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten /index.html u.ä. weiterleiten „Schaufenster“ in die Kategorie, gerne auch mit Beratung - dann klappt es auch mit SEO ;-)
  5. 5. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Detail-Seiten 5 In den Index? fast immer Voraussetzung Produkte sind nicht zu ähnlich Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - sonst z.B. Canonical-Tag auf ein Haupt-Produkt Besonderheiten müssen Unique Content enthalten Die Detail-Seite verkauft das Produkt. Sie kann z.B. Details enthalten, Fragen beantworten u.s.w.. Und natürlich Bilder & Co.
  6. 6. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Tag-Seiten, Themenseiten 6 In den Index? meistens (wenn gut gepflegt) Voraussetzung Seiten sind nicht zu ähnlich, keine Konkurrenz zu Kategorien Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - sonst z.B. Robots Metatag: „noindex,follow“ Besonderheiten Unique Content hilft (bei vielen Keywords) Vorsicht:„verwilderte“ Tags führen zu sinnlosen Seiten, die entweder Duplicate sind oder ohne Relevanz. Diese vermeiden!
  7. 7. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Suchergebnis 7 In den Index? nein Voraussetzung - Robots Metatag noindex (ggf.:„follow“) Canonical Tag - robots.txt - Besonderheiten - KEINE LÖSUNG: robots.txt „disallow“ UND„noindex“ oder ähnlicher Quark.
  8. 8. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Facettierte Suche 8 In den Index? höchstens teilweise Voraussetzung sinnvolle Kombination mit ausreichend Portfolio Robots Metatag rein: index,follow raus: z.B. noindex,follow Canonical Tag rein: auf sich selbst raus: z.B. auf Kategorie robots.txt - Besonderheiten Damit facettierte Suchergebnis in den Index kommen, müssen sie per Link erreichbar sein Auch der Filter„Jeans“ /„Levis“ kann eigenen Content haben… Mögliche Automatik: 
 1 Auswahlkriterium„index“, 
 2 Kriterien“noindex“ oder „Größen“ immer„noindex“
  9. 9. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Paginierte Seiten 9 In den Index? Seite 1 ja, alle anderen nein Voraussetzung - Robots Metatag Seite 1: index,follow alle anderen: noindex,follow Canonical Tag Seite 1: auf sich selbst alle anderen: keines oder jeweils auf sich selbst robots.txt - Besonderheiten Sinnvoll ist, mit <next> <prev> zu arbeiten und ggf. View-all-Page Obacht bei Parallax-Scrolling! Gut ist, wenn Google eine Struktur mit mehreren Unterseiten duchschauen kann.
  10. 10. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen AJAX-Seiten 10 In den Index? Seite 1 ja, alle anderen nein Voraussetzung - Robots Metatag Seite 1: index,follow alle anderen: noindex,follow Canonical Tag Seite 1: auf sich selbst alle anderen: keines oder jeweils auf sich selbst robots.txt - Besonderheiten Sinnvoll ist, mit <next> <prev> zu arbeiten und ggf. View-all-Page Obacht bei Parallax-Scrolling! Gut ist, wenn Google eine Struktur mit mehreren Unterseiten duchschauen kann.
  11. 11. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Flash 11 In den Index? schon… Voraussetzung außer Flash ist noch was anderes auf der Seite Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten KEINE Navigation in Flash! Wenn’s dem Besucher nutzt und zur Verweildauer beiträgt, nun ja. Ansonsten…
  12. 12. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Impressum, Datenschutz, Kontakt 12 In den Index? klar! Voraussetzung Eigentlich kein - außer vielleicht seltsame Geschäftspraktiken Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten stört nicht Vielleicht ein paar wichtige Links drauf machen?
  13. 13. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Seitenindex, HTML-Sitemap 13 In den Index? kann, muss nicht Voraussetzung wenn es nicht zu viele Unterseiten sind Robots Metatag wenn rein: index,follow wenn nicht: noindex,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten Nicht zu viele Links drauf, ggf. ein Katalg o.ä. bauen Die HTML-Sitemap ist bei vielen, ggf. verwaisten, Unterseiten notwendig. Ziel: Möglichst schnell diese Seiten erreichen.
  14. 14. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Bildergalerien 14 In den Index? die Bilder wohl meistens nicht Voraussetzung Suchrelevanz Robots Metatag Seite mit Galerie: index,follow Seiten mit Bildern: ? Canonical Tag auf sich selbst robots.txt puh, vielleicht die Bilder raus? Besonderheiten Bildergalerien machen Klicks - sind aber meist nicht relevant Vorsicht, ob der Crawler damit beschäftigt werden soll…
  15. 15. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Agenturmeldungen 15 In den Index? ja, für Google News Voraussetzung Google News funktioniert Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Besonderheiten Duplicate Content! Der Umgang mit alten News muss geklärt werden.
  16. 16. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Abgelaufene Produkte 16 In den Index? nur, wenn sie wieder kommen Voraussetzung wenn das Produkt bald wieder kommt Robots Metatag index,follow Canonical Tag auf sich selbst robots.txt - Wenn nicht… z.B.„410“ (gone), 301-Umleitung, Nachfolgemodell Besonderheiten Denke an evtl. Backlinks Kunden auf Produkte zu locken, die es nicht mehr gibt, ist sinnlos. Oder?
  17. 17. SEO Keywords Redaktion Technik Content Marketing Link-Strategien Link-Detox SEO für Redaktionen Mehr von uns 17 Webseiten: • contentmanufaktur.net • seo-book.de • contentman.de Infos: • „Suchmaschinen-Optimierung“, Galileo, DVD Seminare: • 17.-18. März 2015: SMX München • 1. April 2015: SEO I (abp) • 10. April 2015: Kreativ & Professionell schreiben (ContentCampus) • 23. April 2015: Content Marketing meets klassische Pressearbeit (OnMa Baden) • 6. Mai: Online Texten für Profis (121Watt) • 18. Mai 2015: Online Texten PR und externe UK (abp) • 29. Juni 2015: SEO II (abp) • 10. August 2015: Kreatives Schreiben (abp) • 24. August 2015: Online Texten PR und externe UK (abp) • 28. September 2015: Online Texten für Profis (121Watt) • 1. Dezember 2015: Online Texten für Profis (121Watt) • 14. Dezember 2015: Online Texten PR und externe UK (abp) Fragen?

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