2. CONTENTS
INTRODUCTION
A GLANCE A THE THE
HISTORY OF THE
COMPANY
COMPANY PROFILE
ADVANTAGES OF ITC
OVER ITS COMPITITORS
EVOLUTION OF THE
FOOD PRODUCTS OF
ITC
CONCLUSION
3. INTRODUCTION
On August 2001
it made a modest
entry to the food
market.
Started with
Kitchen of India.
Large size of the
food market.
It understood
Indian palate
well.
Sensed their
scope in the food
market
4. HISTORY OF ITC
It was incorporated on 24th
August 1910 under the
name Imperial Tobacco
company of India Ltd.
Started its journey from a
leased office in Kolkata.
Pioneers in introducing the
cigarette to the Indian
market
Later diversified to
products such as
packaging,hotels,paper
boards etc
The full stops in the
5. COMPANY’S PROFILE
Mr. Y.C Deveshwar is the
chairman of ITC
Chiranjan Dar is the ITC Foods
chief executive.
Its headquarter is located in
Pulakeshi nagar,Banglore.
Its having 40 food factory
across the country.
Deals with products such as
flour,salt,confectionaries,snacks
,biscuits etc.
Market leader in flour
Have its own R&D
6. PLUS POINTS TO ITC
From the Agri-
business division it
draws good
advantages for the
food business.
ITC’s retail network
for cigarettes.
Follows the right
strategy to produce
fragmented brands.
8. EVOLUTION OF THE PRODUCTS
AASHIRVAAD
• 50% market share
• Scope for growth
• Advertising is done in
a tactful manner
• The product is
tweaked for different
markets
10. CONT’D
AASHIRVAAD SPICES
• Formulated a strategy to go for
blends
• Tough competition in creating a
differentiation
• Initially targeted the Southern
market
BINGO
• Most audacious move in the
food sector
• Having a market share of 10-
12 percent
• Needed to be very innovative
for survival
11. CONCLUSION
• Crossed the first
hump
• Ranked 3rd among
the food companies
in the country
• Profitability ,a
matter of concern
• Lagging in the
confectionery
department
• Future plans.
