This document summarizes steps for analyzing a company's competitors' backlinks: 1. Compile backlink profiles for competitors from tools like Opensiteexplorer and Ahrefs, then sort data in Excel by link type and quality to determine sources and compare numbers. 2. Analyze anchor text distribution to see percentages of branded, exact match, partial match, and random anchor text links, using tools like Opensiteexplorer to download anchor text data. 3. Consider social media presence, fresh content, and on-page factors in overall competitive analysis.