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EQVN.net - Zalo - Mobile Solution

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Tài liệu Zalo - Mobile Solution trong buổi hội thảo Vietnam Digital Marketing 2014 do EQVN phối hợp với các đối tác tổ chức.

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EQVN.net - Zalo - Mobile Solution

  1. 1. MOBILE MARKETING CASE STUDY“MOMO –BILLIONAIRE WORLD CUP”
  2. 2. ExecutionResultCampaignEvaluate
  3. 3. CAMPAIGN
  4. 4. Mobile Payment Application 3.400 Download (10.06.2014) Brand Awareness ZaloFan-base Downloads & Interactions Challenge Momo
  5. 5. OTT Application 14MUsers Sticky Messages ZaloPage Build Community Solution Zalo
  6. 6. User predict result & score of each match to have chance to get 100MVNĐ/match Momogive 64.000 VNĐ/user (Activate App & Follow Page) Mechanic Game
  7. 7. EXECUTION
  8. 8. IDEAS Using Zaloto build community for Momoand organize a game for users during World Cup 2014 AUDIENCE Over 18 years-old, financial independence and live in HCM& HN CHALLENGE Momowould like to hold aevent during WC to increase the brand awareness and grow the install base of its mobile application.
  9. 9. Solution Microsite ZaloPage Sticky Messages Interaction
  10. 10. Web Use QR Code –Convert PC’s user -> Mobile
  11. 11. RESULT
  12. 12. Sticky Messages Reach 556.944 iOs’suser Reach 2.354.988 Android’s User 1.504.772 Click 2.911.932 Messages Install 18.500 iOs’sUser Installs 56.000 Android’s User
  13. 13. 90K 150K 170k 16/6 23/06 10/07 Follower
  14. 14. 26,000 Download 13,000 Download 3 DAYS + 55,000 Download (23/06) 39,000 Download (20/06) + 74,000 Download (10/7) Download
  15. 15. Evaluate
  16. 16. Content about WC 7000 interactions Content about Life 5500 interactions Content about Branding 6000 interactions Content about Promotion 3700 interactions Effective interaction
  17. 17. TOP 2 Free New (Android) TOP 1 Finance (Android) TOP 8 Free New iOS Ranking
  18. 18. Compare Electronic Newspaper & FMCG •Audience: Vietnamese, over 18 year olds •Place: Vietnam •How : Simple by sending syntax message to join •Award: 500.000 VNĐ/ message which predict the right score of each match, unlimitnumber of messages Momo •Audience: All 18+ users of Zalo •Place: HCM& HN •How : Hard, users have to do 2 steps to join Step 1: Follow ZaloPage Step 2: Download and activate Momoapp •Award: 100MVNĐ/all messages which predict the right score of each match 15.000 960.000 Messages of each match Total messages 266 22.000 Messages of each match Total messages
  19. 19. Contact: Mr. Tuan Nguyen Anh

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