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Similar a Social Media Marketing .. What you need to know(20)

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Social Media Marketing .. What you need to know

  1. Social Media Marketing Are you ready to learn? Ready to play well with others? Get Ready to Tweet, Check-In, Like, and Share …
  2. Mindshare Both by: Community And Traditional Tactics!
  3. Be Seen – Don’t expect to be found!!
  4. Take A Risk – Show some Personality
  5. Sea of Shared Knowledge I had (and still have) a dream that the web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friends have seen, heard, believe or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings. Tim Berners-Lee (1995 @MIT)
  6. “If you don’t know HOW to USE Social Media as a Networking Tool, Then You are probably not very marketable in the first place…..” - anonymous
  7. “To compete for consumers’ time and divided attention, brands must also find ways to better resonate with their audiences.” “Building a successfulmultichannel marketing campaign requires the right mix of channels that offer brands the ability to reach and engage consumers,”
  8. Major segments of a marketing organization: Corporate marketing – branding, messaging, corporate events, analyst relations, public/media relations, website, SEM, collateral, success stories, etc. b) Product marketing – product requirements, product positioning, product launch, messaging, targeting, product collateral, etc. c) Demand marketing – lead generation, events, seminars/webinars, trade shows, targeting/segmentation, SEO, social media, analytics, etc. d) Channel marketing - co-marketing with partners, partner promotion, partner events, partner collateral, lead generation, etc. e) Field marketing - field support, lead generation, targeting/segmentation, local trade shows/conferences, local events, etc.
  9. Direct mail campaign management Lead identification and discovery Market segmentation analysis Webinar and online event management Guerilla field marketing Event marketing and sales lead integration Inter-department message integration Cross-functional training Market analyses
  10. Funnel – “Social Word of Mouth” – Dave Evans
  11. Google your name and your company!
  12. People Search / Company Search
  13. Online Marketing & Promotion • Search engines: your primary marketing tool • Almost 90% of Internet users today use search engines to find information. • Utilize “local” search function on search engines. • • What are people searching for? (Keywords) • How does your website rank? • Monitor your search engine rankings.
  14. Reach Relevance Repetition RELATIONSHIPS!
  15. Reach Relevance Repetition RELATIONSHIPS!
  16. Small Business Is ABOUT Relationships • Compete with the big dogs • You know your Customers know Personally • Your business DEPENDS on that relationship… • Social media deepens relationships… • YOU have the advantage in Social Media!
  17. Help People Come Together!
  18. Social Media Profiles
  19. 4 Guys – 1 Taco Blog => New York Times!
  20. Keywords and Twitter Together Easy to get started .. Start by Listening and … Search for your keywords in Austin at: If you don’t get any results, try broader or different keywords or start a new conversation ..
  21. LinkedIn – Overlooked yet Powerful
  22. Write a Bio! Short and Sweet! Positive, people-oriented, and performance-driven Market Detective, collaborator, consultant, and speaker who focuses on understanding the customer perspective. Consulting on a variety of topics, which include web technologies and strategies, social business and media, product management and marketing.

With broad-base experience in multiple industries including both aerospace and IT industries, an expert communicator who can effectively explain complex concepts in understandable terms. Recognized for strong interpersonal skills and delivering high- quality creative solutions to ensure product and customer success. Additionally, actively involved in the community with interests ranging from both the technical and business arenas. 
Finished an MBA program at UT-Austin which allowed me to develop additional skills to define what makes a project successful while focusing on understanding, measuring, improving individual, team, and organizational performance all while understanding customer and market needs. What Are Your Keywords?
  23. Content: Not just words Content: Any form of published information Not just what is written in the paper! Don’t expect PRIVACY IN SOCIAL MEDIA!!!
  24. Secret to Content that sticks! Have a consistent, relevant and valuable message to a targeted group of people. Content is King but has to connect with your customers!!!
  25. PIRATE: Person who commits warlike acts at sea without STICKY!!! the authorization of any nation. PATRIOT: Someone who feels a strong support for his or her country COMMUNITY!!!
  26. Connect with Objectives • E - ENTERTAINING • I - INFORMATIONAL • E - EDUCATIONAL • I - INSPIRATIONAL • O – OBJECTIVE: What was the point of doing all the work? Source:
  27. Unburritable!
  28. Engagement – Not just a ring
  29. Engagement Commitment Relevant (Timely Time and resources are and interesting) devoted to building a The audience cares foundation – about and enjoys this content, community, feedb content ack Messages are on Talkable: Have a The internal team is Connection: Build brand and reflect the conversation your community invested in the effort, helps core benefits of the People are interacting generate conversation and organization in audience more frequently, or more Builds connections: feels the benefits of a perspective People are sharing and growing community deeply make recommendations daily People try things from peer recommendations 38
  30. Creating Advocates INSPIRE EQUIP MOBILIZE Inspire people to take action Equip people with skills, Mobilize people & networks to that changes the world knowledge & abilities take action. •Engage •Passion •Educate •Call to Action •Story •Skills •Resources •Create Possibilities •Abilities •Step by step •Connect •knowledge •Online/offline Transition •Open Doors •Information • Incentives •Be Relevant •How to’s •Create Advocates •Diverse & Inclusive •Leadership •Innovate •Talking Points •Create Relationships Source: Cultural Strategies - Armando Rayo, VP, Engagement -
  31. Online Marketing & Promotion • Start with a descriptive domain name. • Submit to the top engines • Focus on a great homepage. • Create Landing Pages for each campaign • Develop a content rich pages. • Keep an eye on your competition. • Let other sites know about your site and how to link to it. • Consider "pay per click" strategies. Both Google & Facebook • Review your Activity logs or "server statistics”.
  32. # 1: Never the product always the passion!! • Reframe conversation • Not about the product • Is about the customer • What role does product play in customer lives?
  33. # 2: Never is it just online • Buzz is not Twitter • Tweets don’t matter • Find all Customer Touch Points • People believe those recommendations from peeps they know, like, and trust!
  34. # 3: Make your advocates feel like Rock Stars!! • Lift up your customers • Show your appreciation by acknowledgment • Say “Gracias, Merci, …” • Not just free trips on American Airlines
  35. Remind Customers What We Do and Want Them TO DO …
  36. Tools and More Tools • Google Alerts • Alterian – SM2 • Bing • Technorati • Tiny.url • BuzzStream • Radian6 (NOT FREE!!!) • Hubspot – check out all their tools • Hootsuite • SproutSocial • monitter • Trendrr • Klout • PeerIndex • Twitalyzer • Tracker • Get Satisfaction
  37. Develop Relationships and participate in chats! Interact with thought leaders in industry, professional, Or Common Interests!
  38. Be Interesting …. or Be Invisible Marketing is Easy .. Earn the respect of your customers They will do the marketing for you. Customers are already talking .. Only Option is to … Join the Chat!
  39. Key Takeaway: Measuring Social Media ROI is just the start of the answer to the broader question: "How do I measure it?" Ultimately, you need to start with figuring out your business objectives and then apply these metrics accordingly.

Notas do Editor

  1. Most die-hard fans are simply looking for people who share in their interests. Help them come together with events, online groups, email lists -- anything that makes it easy for them to meet one another. Once you've made the meet-up possible (online or off), you can get out of the way and let them do the talking.