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Digital Futures | What's New In Digital? | Q3 2016

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An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.

Publicada em: Marketing
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Digital Futures | What's New In Digital? | Q3 2016

  1. 1. © equimedia Jamie Walker Client Services Director Tiff Stubbs Group Account Director
  2. 2. The following slides are from one of our digital futures events,
  3. 3. …an innovations briefing for senior client-side marketers.
  4. 4. Want to join us next time? Sign up to attend
  5. 5. Now, on to the slides…
  6. 6. #digitalfutures @equimedia
  7. 7. Largest independent UK digital media agency 1. Mediacom (WPP) 2. Havas Media Group (Havas) 3. MEC (WPP) 4. Essence (WPP) 5. equimedia (Independent)
  8. 8. The digital wave
  9. 9. Mobile Search Growth Q2 Trends Reports 2016 Charity ↑34% Finance ↑33% FMCG ↑29% Travel ↑29%
  10. 10. Successes First fully responsive Quote & Buy funnel in the UK Improved website user journeys 10% increase in overall conversion 20%increase in tablet sales conversion 45%increase in smartphone sales conversion
  11. 11. Successes Targeting mobile-savvy mums In conjunction with eBay programmatic week 0.31%CTR x3 eBay desktop format Over 27k clicks to site from on-the-go mums CPC below £2 22% cheaper than the campaign average
  12. 12. AdWords Expanded Text Ads 47% extra ad space
  13. 13. AdWords Customer Match Smarter Targeting Power of customer data
  14. 14. Voice Search Replacing keyphrases Integrated ordering
  15. 15. SoundHound Natural voice recognition Powering search
  16. 16. Facebook Chat Bots Domino’s
  17. 17. Ditzo WhatsApp Customer Service
  18. 18. WhatsApp Sharing phone numbers Ads
  19. 19. Malibu Connected bottles NFC tech
  20. 20. MasterCard Selfie ID Checks 92% test subjects preferred
  21. 21. Snapchat Snapcash Exchange money in-app
  22. 22. Tesco Geo-targeting Mobile vouchers redeemed in store
  23. 23. Wearable Technology Calculate Insurance Premiums UK Example: Vitality
  24. 24. Facebook – most popular 1,415 288 300 73 347 - 200 400 600 800 1,000 1,200 1,400 1,600 Facebook Twitter Instagram Pinterest LinkedIn Active Users (in millions) Source: Statista
  25. 25. Social platforms – not just for the kids! Source: Statista
  26. 26. Facebook Canvas Richer content
  27. 27. The Donkey Sanctuary Facebook Canvas Charity First
  28. 28. Instagram Tapestry @LaVieOnBoard
  29. 29. Instagram Ad update 60 second ads
  30. 30. Facebook Video Benefit Cosmetics
  31. 31. Facebook Live Video Benefit Cosmetics, Tipsy Tricks
  32. 32. Pinterest Video Sponsored
  33. 33. The Donkey Sanctuary
  34. 34. Instagram Instagram stories Customise moments
  35. 35. WWF #endangeredemojis 16,000 sign ups
  36. 36. Bloomingdale’s “Bloomoticons” Spring campaign
  37. 37. Offer Up Now Image based Millenials
  38. 38. Bank of America 6m unique pinners X2 engagement rate on promoted pins
  39. 39. Digital OOH is growing
  40. 40. Elizabeth Arden DOOH Real-time data
  41. 41. Clear Channel Outdoor DOOH Mobile Data
  42. 42. Thomas Cook & Thomson Virtual Reality for “experience” 1 in 10 conversion rate
  43. 43. Donation Lockers Example from Wateraid User has to ask for coin back
  44. 44. Google DoubleClick Billboard Ads Location & Time Targeting
  45. 45. Autonomous Cars What does it mean for the marketing industry? How will we be affected?
  46. 46. Amazon Dash Innovative shopping Programmatic commerce
  47. 47. Carling Beer Button
  48. 48. Tesco
  49. 49. Piriteze Programmatic TV Target TV to 2 letters of a postcode
  50. 50. Maximising TV TV triggered ads 40% coverage of top 2000 channels
  51. 51. #digitalfutures @equimedia

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