This document discusses the transition from traditional crafts to microentrepreneurship online. It outlines how Etsy has lowered traditional barriers to entry for small businesses by providing access to knowledge, capital, and global markets on its online platform. The document argues that Etsy has empowered a new generation of artisans and entrepreneurs by allowing them to experiment, build their own brands, and run sustainable people-powered businesses in an increasingly digital world.

1. From Crafts Movement to
Microentrepreneurship
Kati Krause
Communications Manager Germany, Etsy
@katikrause

2. What‘s wrong?

3. Massive change
richwoodcreations.etsy.com

4. Better business?
signfail.etsy.com

5. Barrier to entry
percystreetprints.etsy.com

6. The web
http://www.etsy.com/listing/101706406/caleb-gray-robot-factory-circuit-board
handmadebyalison.etsy.com

7. Traditional barriers to entry:
access to knowledge
30one.etsy.com

8. Traditional barriers to entry:
amount of and access to capital
paulandpaulashop.etsy.com

9. Traditional barriers to entry:
access to market

10. What is Etsy?

11. Etsy

12. Market impact

13. Experimentation,
decentralisation & transparency
vintageandnostalgia.etsy.com

14. Building a brand

15. Global market
artpause.etsy.com

16. Choice
domesticstoriesshop.etsy.com

17. Focus on entrepreneurship

18. Teamwork

19. New (old) kinds of
entrepreneurs
peace4you.etsy.com

20. Informed customer choice
leboxboutique.etsy.com

21. The return of the artisan
nativebear.etsy.com

22. People-powered business
formesberlin.etsy.com

23. B-Corp - www.bcorporation.net

24. Small business in a big world
waterstonesucculents.etsy.com