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ARGにおける
デジタルゲーム制作者の強みとは?


      2011/9/7
    有限会社エレメンツ
       石川淳一
エレメンツが実施したARG

    ■博多バスゲーム	
                 ■天神ツイットハンティング	




    ■ソルト×ARG




2
ARG的なアプローチの観光アプリ『福ぶら』

     l テーマに沿って観光ルートが設定されている	
     l テーマごとにストーリーがあり、観光スポットに
     ⾏行行くとその場所にちなんだ物語の続きが読める。	
     l いわば⾃自分の⾜足で進めるアドベンチャーゲーム	




3
強み(1) パラレルなストーリー手法

            複数のメディアを使って進⾏行行さ
            せるストーリーコントロールが
            必要	

            	


             l ⼀一本道なシナリオでは作れない	
             l RPGなどのシナリオ⼿手法に近い	

             	
4
強み(2) 必要なスタッフが揃いやすい

             l シナリオや展開をコントロー
             ルするプランナー	
             l WEBでの画像、映像や⼩小道具
             を製作するデザイナー	
             l デジタルデバイスやWEBを
             使ったツールを製作できるプ
             ログラマー	
             l 必要な情報をWEBやTwitterな
5            どで流流す広報  etc.
強み(3) 自社製品に適用できる

                 l ゲーム製品やサービスのア    
                 ピールとして融和性が⾼高い	
                 l ゲーム業界であれば、ARGを
                 宣伝やプロモーションに持ち
                 込むことに抵抗がない	
                 l 低予算でもアイデア次第で⾼高
                 いリーチが可能(中⼩小デベ
                 ロッパーでも実施できる)	
6
エレメンツの展開(1) 『福ぶら』ver2.0


    l より⼿手軽に、より楽しく街を
     ゲームフィールドにする新た
     な要素の追加	
    l SNS対応やルート公募など地
     元ユーザーによるコンテンツ
     充実	
    l Androidへの対応	
    l 福岡に来る前から楽しめる
7    モードの追加
エレメンツの展開(2)「みんなのスパイ大作戦」


         l コンセプトは「⼤大⼈人のまじめな
         スパイごっこ」	
         l 「溶ける紙」や「シークレット
         ペン」「暗号解読カード」を本当
         に使って謎を解こう!	
         l エレメンツ初の興業型ARG	
         l 1〜~2時間程度度でプレイ可能	
         l 2011年年中に福岡で開催予定	
8
ご静聴 ありがとうございました!	




9

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CEDEC2011 「ARG:プラットフォームに依存しない新しい遊び方」石川スライド

  • 1. ARGにおける デジタルゲーム制作者の強みとは? 2011/9/7 有限会社エレメンツ 石川淳一
  • 2. エレメンツが実施したARG ■博多バスゲーム ■天神ツイットハンティング ■ソルト×ARG 2
  • 3. ARG的なアプローチの観光アプリ『福ぶら』 l テーマに沿って観光ルートが設定されている l テーマごとにストーリーがあり、観光スポットに ⾏行行くとその場所にちなんだ物語の続きが読める。 l いわば⾃自分の⾜足で進めるアドベンチャーゲーム 3
  • 4. 強み(1) パラレルなストーリー手法 複数のメディアを使って進⾏行行さ せるストーリーコントロールが 必要 l ⼀一本道なシナリオでは作れない l RPGなどのシナリオ⼿手法に近い 4
  • 5. 強み(2) 必要なスタッフが揃いやすい l シナリオや展開をコントロー ルするプランナー l WEBでの画像、映像や⼩小道具 を製作するデザイナー l デジタルデバイスやWEBを 使ったツールを製作できるプ ログラマー l 必要な情報をWEBやTwitterな 5 どで流流す広報  etc.
  • 6. 強み(3) 自社製品に適用できる l ゲーム製品やサービスのア     ピールとして融和性が⾼高い l ゲーム業界であれば、ARGを 宣伝やプロモーションに持ち 込むことに抵抗がない l 低予算でもアイデア次第で⾼高 いリーチが可能(中⼩小デベ ロッパーでも実施できる) 6
  • 7. エレメンツの展開(1) 『福ぶら』ver2.0 l より⼿手軽に、より楽しく街を ゲームフィールドにする新た な要素の追加 l SNS対応やルート公募など地 元ユーザーによるコンテンツ 充実 l Androidへの対応 l 福岡に来る前から楽しめる 7 モードの追加
  • 8. エレメンツの展開(2)「みんなのスパイ大作戦」 l コンセプトは「⼤大⼈人のまじめな スパイごっこ」 l 「溶ける紙」や「シークレット ペン」「暗号解読カード」を本当 に使って謎を解こう! l エレメンツ初の興業型ARG l 1〜~2時間程度度でプレイ可能 l 2011年年中に福岡で開催予定 8