김규호 교수님과 함께한 CES 2018 함께보기. 강의자료입니다. 문의 : shawn@companyB.kr / 070-7743-5709 동영상 게재 위치: https://youtu.be/LwhOgWFXV-0

1. CES2018 Review
김규호 교수 (서강대, Company B 멘토위원)
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본 강의자료는
경기창조경제혁신센터에서 후원하고
컴퍼니비㈜에서 주관한 CES 세미나(2018.1.24)에서
발표된 자료입니다.
저작권은 김규호 박사님께 있으나, 무단배포를 환영하신
다고 합니다. ^^
강의요청 및 스타트업 투자, 액셀러레이팅 관련 문의는
info@companyB.kr
070-7743-5709
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https://onoffmix.com/event/125346
https://onoffmix.com/event/126076
[예고] Company B 2월 세미나

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4. 내용
•주최측의 관점, 거시적 관점
•CES 2018 Exhibition행사의 구성, 코어 컨셉
•CES 2018을 통해 살펴보는 Trend
•Keynote에 대한 1인칭 시점의 해석
•전시 이모저모
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5. 1. 주최즉의 관점, 거시적 관점
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6. CES 2018 개요 (구성요소)
• News Conference
• 공식 (CES 공식 웹사이트에 기재) News Conference for Media: LG, Samsung, Toyota 등
• 업체의 개별적 Press Conference: 업체별로 각각 PR
• 2018 공식 Key Note
• 전시 개막전일 저녁: Intel CEO
• 전시 개막일 이른 아침: Gary Shapiro CTA President/CEO, jim Hackett Ford President/CEO Ford
• Exhibition: 걸어갈 수 없는 거리의 3지역에 분산
• East: Las Vegas Convention Center
• West
• South
• 인쇄물 책자: CES Daily 등
• 전시장 주변지역의 행사들: 예. BMW Event
• Conference (유료)
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7. CES 공식 일정표와 Key Note
https://www.ces.tech/Conference/Keynotes
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9. 인쇄물, 책자
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10. 전시장 주변지역의 행사: 예) BMW
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11. CES News Conference
• Media Day 1 - VROrbit
• Media Day 1 - Living in Digital Times: All You Need to Know About 2018 Lifestyle Tech in One Spot
• Media Day 1 - Dynamics, Inc.
• Media Day 1 - Byton
• 2018 Tech Trends to Watch
• Unveiled Las Vegas
• NVIDIA's Press Conference
• Media Day 2 - LG
• Media Day 2 - Bosch
• Media Day 2 - Monster
• Media Day 2 - Toyota
• Power Session - BrainCo
• CES 2018 Trends to Watch
• VR-AR: Top Technology and Entertainment Companies
• The Power of Influence: Accelerating Brand Value
• ….
https://www.ces.tech/Schedule.aspx
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12. https://cta.tech/Research-Standards/Reports-
Studies/Studies/2018/Technology-Sales-Forecasts-2013-
2018-January-2018.aspx
https://cta.tech/cta/media/ResearchImages/CES-2018-
Trends.pdf
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13. 2. Keynote에 대한1인칭 시점의 해석
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14. Some Keywords in 2017 Keynote
• Technology is much more sophisticated. More personalized. More intuitive. More impactful.
And it’s connected.
• Today’s innovators are working long hours and late nights to change lives for the better. And
in some cases, they’re saving lives. Self-driving cars are a great example. As we saw last night
with the NVIDIA - Audi announcement, self driving cars will soon be a reality. More than one
million lives are lost each year in traffic-related accidents. Self-driving cars will dramatically
cut that number
• Another remarkable case is using technology to mimic how our eyes absorb information,
giving the gift of sight to those with vision loss. And 3D bio printing is being used to print
tissues and organs, quickly delivering affordable prosthetics and the chance to lead a normal
life for children, those wounded in accidents and soldiers who need artificial limbs. AR and
VR systems help people recover from PTSD, dementia, paralysis and other debilitating
conditions. And as NVIDIA showed us last night, AI promises to revolutionize the way we
interact with our world.
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15. NEWS > PRESS RELEASES
CES 2018 to Spotlight the Future of Smart Cities
Arlington, VA – May 31, 2017 –
The Consumer Technology Association (CTA) today announced that Smart Cities will be a new area
of focus at CES®, as the show launches a dedicated Marketplace (exhibit area) and
a full schedule of related conference programming. Owned and produced by CTA,
CES 2018 is the world’s gathering place for all who thrive on the business of consumer technologies.
The Evolution of Smart Cities and Connected Communities
(01/30/2017)
Consumer Technology Association (CTA) and United Parcel Service (UPS)
assessed the current and emerging implications of using “sensorization” and
Internet-of-things technologies in communities, cities and especially in transportation systems.
Through secondary research and in-depth interviewing, this research reviews
what are U.S. cities doing—or planning to do—to be “smart” or “connected”.
In addition to trends in the U.S., CTA and UPS also reviewed general trends occurring in Asia.
https://www.slideshare.net/UPSLongitudes/the-evolution-of-smart-cities-and-connected-communities
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16. Keywords in 2018 Keynote
http://videos.ces.tech/detail/videos/keynotes/video/5706113455001/cta-keynote?autoStart=true
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18. Focusing “Smart City”
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20. Slogan 2018
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21. Slogan 2018
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22. Slogan 2018
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23. Slogan 2018
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24. Slogan 2018
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25. Slogan 2018
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26. https://www.slideshare.net/UPSLongitudes/the-evolution-of-smart-cities-and-connected-communities
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29. https://www.transportation.gov/smartcity
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31. How We Move
44 cities proposed projects to test the use of automated shared use vehicles to
help travelers connect to their destinations
How We Move Things
11 cities envisioned improving urban freight delivery by implementing smarter
curb space management (through sensors, dynamic reservations, and other technologies)
to speed loading and unloading.
How We Adapt
17 cities proposed using inductive wireless charging to charge electric vehicles,
buses, or shuttles.
How We Move Better
53 cities proposed implementing Dedicated Short Range Communication (DSRC)
to connect vehicles to infrastructure and each other.
How We Grow Opportunity
9 cities proposed providing free public WiFi on buses, taxis, and public spaces.
The seven Smart City Challenge finalists proposed over 60 unique strategies to increase
access to jobs, provide training, reach underserved areas, and ensure connectivity for all.
How We Align Decisions and Dollars
45 cities proposed implementing a unified traffic or transportation data analytics platform,
which would help them make better decisions with their limited resources.
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36. 3. 전시 이모저모
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37. 제품 중심의 전시.
그런데, …
how are businesses incorporating AI
will benefit consumers
as firms transform from
being product-centric to customer-centric.
With more than 385 million fans worldwide,
esports has grown from a pastime to
a global sensation.
Shopping is also becoming an immersive experience
thanks to the integration of AR and VR into products
like makeup mirrors, self-assisted commerce robots
and digital displays.
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38. https://cdn.ces.tech/ces/media/pdfs/2018-show-venue-maps_.pdf
NORTH
CENTRAL
SOUTH
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39. Market Places
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40. Las Vegas Convention Center, North Hall
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41. Las Vegas Convention Center, North Hall
Honda
Bell
ZFNvidia
Toyota Nisan
Ford
현대
Delphi
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43. Las Vegas Convention Center Central Hall
삼성
LG Nikon
Polaroid Sony
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44. Smart Display (Smart Speak with Display)
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45. South Hall (Upper & Lower)
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47. West – Sands Expo Level 2 & 1
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49. $50
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58. 삼성 C-Lab
https://news.samsung.com/kr/작지만-반짝이는-별-ces-2018에서-마주한-스타트업-혁신
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60. https://www.facebook.com/kim.kyuho/posts/2060127167347350?pnref=story
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64. 감사합니다~
https://www.facebook.com/kim.kyuho
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https://onoffmix.com/event/126076

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https://onoffmix.com/event/126076
[예고] Company B 2월 세미나