DMI Q2 Industry Update delivered in the College of Anaesthetists of Ireland. I look at some case studies of Irish social media #fails and trends before talking about what companies need to do to be prepared and some pointers on what to do in middle of a crisis.
2. Eoin Kennedy
• 18 years communications experience.
• Current chair IIA SMWG.
• Freelance consultant
• Knudger.com & PledgUp.com
• PRII, MII, UCD, H Dip.
3. Crisis Management
Not so good
• Still page one.
• News site focused.
• Lack of department title tags.
• Lack of initial response page
• Need to build future articles.
“recall”
Good
• Fast open response. FAQs
• Technical experts.
• Utilised community.
• Post event speaking.
• Established.
23. Crisis Comms:Before you get there.
• Be part of the community.
• Establish SEO flow.
• Staff communications.
• Ongoing education.
• Personal and work accounts.
• Early warning monitoring.
25. What can you do
• Gather intelligence.
• Be honest.
• Acknowledge.
• Be candid.
• Declare interest.
• Be brief.
• No third response.
• Know when to stop.
• Avoid emotional, heavy handed, impolite.
• Contact Author.
• Learn your lesson.
People&Focus&
26. What can you do
• Collaborate with credible sources.
• Integrate traditional PR.
• Create FAQ.
• Create response page.
• Pressure Release valve.
• Leverage advocates.
• Hide content from SEO
• Complain to Google.
• Utilise staff and links
• Aggressive SEO.
• Use same platform/language.
• Test influence.
• Build positive stories pipeline.
Technical&