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SoCialsoftware An Enterprise perspective SWOT ANALYSIS OF MICRO-BLOGS 1 Copyright by Tobias Brenner and MilosVujnovic
2 SWOT ANALYSIS OF MICRO-BLOGS Copyright by Tobias Brenner and MilosVujnovic
Copyright by Tobias Brenner and MilosVujnovic 3 SWOT ANALYSIS OF MICRO-BLOGS Strengths: ,[object Object],	information can be shared in real-time to other users ,[object Object],	the author of content is shown to everybody, this gives users a fast overview of the knowledge of other employees  ,[object Object],	all information will be stored in your specific micro-blogging tool ,[object Object],	a micro-blog can be implemented easily and is also easy to use ,[object Object],	information is visible to every user, by keeping the information short, knowledge transfer can be more efficient  ,[object Object],	as information has to be as short as possible to fit into 140 characters, the information shared will be more precise
Copyright by Tobias Brenner and Milos Vujnovic 4 SWOT ANALYSIS OF MICRO-BLOGS Weaknesses: ,[object Object],	if you are using to many different tools, this could lead to less efficiency  ,[object Object],	other communication tools might be less attractive to users  ,[object Object],	there could be an enormous amount of information ,[object Object],	some people might use it not in the way wanted and so produce unwanted noise ,[object Object],	to make sure that it will work like requested you need someone you cares about
Copyright by Tobias Brenner and Milos Vujnovic 5 SWOT ANALYSIS OF MICRO-BLOGS Opportunities: ,[object Object],	as information is shared more efficient this will increase the productivity and also you power in innovation ,[object Object],	there is a huge change in defining your framework requirements  ,[object Object],	micro-blogs can have the power to make your employees aware of the chances of web 2.0 applications in the field of enterprise business ,[object Object],	start your Micro-Blog in a specific use-case, for example a single project and explore how it will change the work of the users
SWOT ANALYSIS OF Micro-BLOGS Copyright by Tobias Brenner and Milos Vujnovic 			 6 Enterprise 2.0 & Social Media Strategies Blog Threats: ,[object Object],	giving a huge number of people access to all kind of information might be a security risk ,[object Object],	employees might use it for unwanted matters ,[object Object],	the culture of the company must fit to this communication form ,[object Object],	the integration might be difficult ,[object Object],micro-blogs might be visible for every employee and every CEO, so every problem arise is also in real-time visible
VIRTUAL IDENTITY OF TOBIAS BRENNER Copyright by Tobias Brenner and Milos Vujnovic 7
VIRTUAL IDENTITY OF MILOS VUJNOVIC Copyright by Tobias Brenner and Milos Vujnovic 8

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Swot analysis of microblogs an enterprise perspective