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Presentazione dell'I.P.E.R. Formula™ del Personal Branding

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Presentazione dell'I.P.E.R. Formula™ del Personal Branding e del Quaderno degli Esercizi (scaricabile gratuitamente qui: http://www.sestyle.it/iper-formula-personal-branding-quaderno-esercizi/) per sperimentarla in prima persona, tenutasi il 3 luglio 2014 presso Headquarters Banca IFIS, Mestre Venezia.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Presentazione dell'I.P.E.R. Formula™ del Personal Branding

  1. 1. il Quaderno degli Esercizi Enrico Bisetto e Damiano Bordignon presentano Mestre - Venezia 3 luglio 2014
  2. 2. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Il mercato del lavoro è cambiato
  3. 3. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  4. 4. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it DISTINGUITI
  5. 5. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Specializzati per Emergere
  6. 6. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Non bastano più le COMPETENZE
  7. 7. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Passione
  8. 8. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it COMPETENZE PROFESSIONALI
  9. 9. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it COMPETENZE PROFESSIONALI BRAND PERSONALE
  10. 10. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it “Qualunque sia la nostra età, la nostra posizione sociale, il lavoro che ci troviamo a fare, tutti dobbiamo capire l’importanza del BRANDING. Noi siamo gli amministratori delegati delle nostre stesse aziende: la IO Spa. Per rimanere sul mercato oggi, il nostro lavoro principale è essere il responsabile marketing del BRAND chiamato TU.” Tom Peters, 31 Agosto 1997 fonte: http://www.fastcompany.com/magazine/10/brandyou.html
  11. 11. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  12. 12. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Chi sei? IDENTITÀ
  13. 13. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Chi sei? Sii UNICO!IDENTITÀ Consapevolezza
  14. 14. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Chi sei? Sii UNICO! Cosa sei? IDENTITÀ PROPOSTA Consapevolezza
  15. 15. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! IDENTITÀ PROPOSTA Consapevolezza ImmagineProposta Unica di Valore
  16. 16. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! Come sei? IDENTITÀ PROPOSTA ESPRESSIONE Consapevolezza ImmagineProposta Unica di Valore
  17. 17. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! Come sei? Sii COERENTE! IDENTITÀ PROPOSTA ESPRESSIONE Consapevolezza ImmagineProposta Unica di Valore ComunicazioneReputazione
  18. 18. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! Come sei? Sii COERENTE! Come coinvolgi? IDENTITÀ PROPOSTA ESPRESSIONE RELAZIONE Consapevolezza ImmagineProposta Unica di Valore ComunicazioneReputazione
  19. 19. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! Come sei? Sii COERENTE! Come coinvolgi? Sii AUTENTICO! IDENTITÀ PROPOSTA ESPRESSIONE RELAZIONE Consapevolezza ImmagineProposta Unica di Valore ComunicazioneReputazione Condivisione
  20. 20. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  21. 21. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it CONSAPEVOLEZZA • Inclinazioni • Talenti • Punti di Forza • Punti Deboli • Obiettivi
  22. 22. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it CONSAPEVOLEZZA • Inclinazioni • Talenti • Punti di Forza • Punti Deboli • Obiettivi Unicità
  23. 23. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  24. 24. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it P.U.V. • Competenze • Offerta • Target
  25. 25. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it P.U.V. • Competenze • Offerta • Target IMMAGINE • Valori • Passioni • Storia
  26. 26. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it P.U.V. • Competenze • Offerta • Target IMMAGINE • Valori • Passioni • Storia Originalità
  27. 27. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  28. 28. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it REPUTAZIONE • Credibilità • Autorevolezza • Impatto
  29. 29. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it REPUTAZIONE • Credibilità • Autorevolezza • Impatto COMUNICAZIONE • Sensi • Emozioni • Stile
  30. 30. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it REPUTAZIONE • Credibilità • Autorevolezza • Impatto COMUNICAZIONE • Sensi • Emozioni • Stile Coerenza
  31. 31. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  32. 32. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it CONDIVISIONE • Ascolto • Empatia • Networking
  33. 33. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it CONDIVISIONE • Ascolto • Empatia • Networking Autenticità
  34. 34. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  35. 35. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Gli strumenti contano ma... Sei tu la chiave!
  36. 36. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Quaderno degli Esercizi
  37. 37. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it NON è un Manuale
  38. 38. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it NON è un Manuale NON è una Guida agli Strumenti
  39. 39. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it NON è un Manuale NON è una Guida agli Strumenti È un Sussidiario Interattivo
  40. 40. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  41. 41. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Navigare
  42. 42. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Navigare Compilare
  43. 43. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it Navigare Compilare Approfondire
  44. 44. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it
  45. 45. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it “Il Personal Branding: quindici anni fa una bella intuizione, oggi questione di sopravvivenza. Oggi i Social Media sono un grande equalizzatore, ma solo se si ha qualcosa da dire. Molti li usano semplicemente perché gli piace il suono della propria voce.” Tom Peters, 5 Novembre 2013
  46. 46. L’I.P.E.R. Formula™ del Personal Branding E. Bisetto & D. Bordignon www.sestyle.it sei tu la chiave! e ricorda...
  47. 47. http://www.sestyle.it http://twitter.com/sestyle http://www.facebook.com/Sestyle.it http://www.linkedin.com/company/sestyle Questa presentazione è distribuita sotto Licenza Creative Commons: Attribuzione - Non Commerciale - Non Opere Derivate 3.0 Italia. Grazie! Fotografie: LIFE Magazine + Google

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