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Stop Marketing

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Start Selling

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Selling is Listening & Problem Solving

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What’s in it for ME?

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Givers and Takers

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Let your happy Customers do The Marketing for You

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I help People with the Transition to Social Commerce Rick Carter

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Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Social Commerce

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BUT THERES MORE.. Athlete Coach Board Member Life Member NFP CEO Media/Marketing Team Management Volunteer (Giver&Taker)

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Top two reasons most nonprofits want to use social media: Free Everyone Else is Doing It

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Those are the two worst reasons to start using social media.

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When nonprofits should use social media: To start conversations with a new audience To deepen conversations with an existing audience To make all conversations more efficient

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PEOPLE Buy from PEOPLE they LIKE PEOPLE Buy Stories

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Build the Conversation Make it EASY Web Presence

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“ TECHNOLOGY is shifting POWER away from the editors, the publishers, the establishment the media elite. Now it’s the PEOPLE who are in CONTROL.” Rupert Murdoch

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Newspaper Readership

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TRANSITION Newspaper to News Supplier

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NBN more than 50% of Aust Business sees Opportunity

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Years it took to reach a market audience of 50 million: Radio: 38 Years TV: 13 Years Internet: 4 Years iPod: 3 Years

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2 Years

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96% of Generation Y belongs to a social network.

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65%

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IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA

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Top 100 SA 26% OR SA Late??

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Top 100 SA 26% Top 100 ASX 81% OR SA Late??

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Top 100 SA 26% Top 100 ASX 81% Fortune 500 100% or SA Late??

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“ We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”

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Challenges Content Communication Connection/Conversation Collaboration Conversion The Cs:

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strangers friends volunteers loyal volunteers advocates People:

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Get digital Get relevant Get simple Get practical Get original

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Monitor the conversation

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Listen to the conversation

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Participate in the conversation

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Shape the conversation

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If you’re able to have a conversation , then you’re doing something right.

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Technology and the Internet are a strategy , not a solution

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Use processes that are both digital and ‘analog’

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Policy & Strategy Content Traditional & New Volunteers

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Embrace, don’t fear, the ever-changing world of technology

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Work with strategic partners to ease the learning curve

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strategy Who are you talking to? Who do you want to talk to? What are you saying? Can people understand you? What tools are you using? Are you using new media? Are people talking about you? Is anyone listening? Who’s talking back? Can people have a conversation with your organization? Are you saying something that matters? Do you understand the changing media landscape? What’s next? Who’s speaking for you?

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Benefits of a Social Media Strategy A Social Media Strategy helps your organization have a consistent message and voice A Social Media Strategy helps link your online outreach to your organization’s traditional media initiatives A Social Media Strategy can help increase the amount and depth of advocacy your organization does

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strategy It all starts with a

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Pieces of a social media strategy Audience

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Audience Strangers Friends Volunteers Loyal Volunteers Advocates

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Pieces of a social media strategy Goals

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Goals Long-term Short-term

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Pieces of a social media strategy Resources

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Resources People Time Money Tools

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Pieces of a social media strategy Action

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Action Who What When What platform What purpose Outcome

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Start the conversation Make the commitment Find the champion

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strategy Volunteer recruitment Board development Press relations Strategic planning Employee relations Buzz building Public relations Communications Donor appreciation Development Event planning Volunteer retention Employee recruitment Community relations Advocacy Alliance building

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YOU THEM ENGAGE Words Pictures Videos Slideshows Facebook YouTube Blogs Twitter Newspapers Radio TV Magazines

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YOU THEM ENGAGE Specific PAGES For people that want to listen to you Detailed WEBSITE For people that do want to know you Make it Easy to find out all about You

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2011 Group purchasing InBound Marketing Content Content Content SEO/SEM/Analytics Privacy Issues Mobile Takes Off Group Decisions Web Presence not Web Site More Money In Budgets Your Video Channel

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But…… BE WHAT YOU SAY

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Let others tell your story for you Testimonials - Video…… Case Studies Statistics Polls/Competitions Examples Make your own NEWS

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don’t talk about how good you are …

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talk about the good things you do for People

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What’s YOUR Headline…… and emotive Image

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A Social Media Campaign delivers.. Awareness/Interest/Credibility + Consideration + Trial + Loyalty + Advocacy

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I help People with the Transition to Social Commerce Rick Carter

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Thank You & Have a Great Christmas & New Year Rick Carter

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Rick Carter @eNova_Rick eNovaRick eNovaDigital eNovaCommunications eNovaPR2.wordpress.com Or just Google Rick Carter Adelaide [email_address]