1. Educating and Connecting
Patients in a Digital World
Marie Ennis O’Connor
@JBBC
PATIENT 2.0

3. An Accidental Tourist Finds Her Way
In The Dangerous Land Of Serious Illness

7. Encouraged medical
professionals to treat
patients as equal partners
in achieving better health
outcomes.
Enabled
Empowered
Engaged

11. Pew Internet and American Life Project
1 in 20 Google Searches Related To Health

12. But not everyone is happy about
“Medical Googlers”

13. In my opinion, it
is an ethical and
professional obligation
to evolve. That’s why
it’s called medical
‘practice’
Matthew Katz MD

14. “This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”

16. Information
Validation
Sense of Belonging
Peer-to-Peer Support
Hope
Connection

18. The healthcare conversation is
no longer a one-way narrative
but is evolving into a global,
participatory online discussion

21. #IrishMed

24. Susannah Fox
Chief Technology Officer of the US Department
of Health and Human Services
“The most exciting
innovation of the
connected health
era is people talking
with each other”

25. “An army of
patients connected
through and
fostered by the
internet can find
things that doctors
haven’t seen”
Dave deBronkart

26. “In 2003, my
cardiologist told me I
would never meet
another SCAD patient
It was just too rare
Today, I “know” more
than 1,000 fellow
survivors – all because
of social media”

27. “Smart motivated and experienced
patients with an impressive and up-to-
date knowledge of the best resources,
centres, treatments, research, and
specialists for their conditions.”
Dr Tom Ferguson

28. “I’m convinced that
our next exponential
leap in medical
progress depends on
us learning from
networks of
microexperts”
Roni Zeiger MD
Smart Patients

29. Social Media isn’t a
fad; It’s a
fundamental shift in
the way we
communicate

32. @JBBC
socialease@live.ie