Building apps in the cloud is no longer a trend, but rather the norm. As companies race to innovate more with increasingly tight deadlines and budgets, they look to utilizing a Platform-as-a-Service (PaaS) to help them deploy apps in the cloud. What changes to the PaaS landscape can you expect in 2012? During this presentation, Mark Gaydos, SVP of Worldwide Marketing at Engine Yard, covers the 7 trends you need to know about. To watch the on-demand webcast, visit: http://pages.engineyard.com/7TrendsThatWillChangePaaSin2012-021412_7TrendsThatWillChangePaaSin2012.html

1. 20-min Webcast
Engine Yard - Confidential

2. Mark Gaydos
SVP Worldwide Marketing
Engine Yard
mgaydos@engineyard.com
Engine Yard - Confidential

3. • Introduction to Engine Yard
• Platform as a Service
• The Seven Trends That
Will Change PaaS
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4. • The leading Platform as a Service
(PaaS)
• Founded 2006 – most experienced
• 130 employees
• Offices in San Francisco, Portland,
Dublin
• 2,200 paying customers
• 100% revenue growth in 2011
– 7x revenues of nearest competitor
• >6M compute hours/month on
Amazon & Terremark
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5. Custom, Self-
hosted
IaaS
PaaS
SaaS
Applications
Applications
Applications
Applications
Data
Data
Data
Data
Runtime
Runtime
Runtime
Runtime
Innovate
Middleware
Middleware
Middleware
Middleware
Operating System
Operating System
Operating System
Operating System
Outsource
Virtualization
Virtualization
Virtualization
Virtualization
Servers
Servers
Servers
Servers
Storage
Storage
Storage
Storage
Networking
Networking
Networking
Networking
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6. Web 2.0
Dev Shops
Agencies
Aggressive" Media
Nature
LOB
Enterprise
0
0
Time to Market
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7. • Requirements of mobile
devices drive demand for
new backend applications
– Nimble
– Flexible
– Agile
– Rapidly deployed
– Rapidly innovate and improve
We need a mobile app yesterday!
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9. • PaaS adoption will increase significantly in
North America
• PaaS adoption will grow even faster
worldwide - wherever there is a focus on
innovation
– United Kingdom
– Scandinavia
– Japan
– Singapore
– China
– Brazil
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10. • Greater interest from enterprise
drives increased awareness
• PaaS vendors receive
increased scrutiny
– Architecture
– Business process
• Corporate governance,
compliance and risk
management gets involved
– SOX, PCI, Basel II, etc.
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11. • Previously “dipping their toe in the
water”
• Will substantially increase
investment and number of projects
in PaaS for 2012
• PaaS enables more innovation than
SaaS
• Improve value to customer and
margins of practices
– Increase usage of application developers
– Can shed on-going management of
infrastructure
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12. • Dozens of vendors have entered the
market
– Barriers to entry are low
– Barriers to value are very high
• Free customers don’t require much
• Paying customers require substantially more
resources and dependability
• Natural consolidation curve will apply
– Trailblazers enter
– Followers jump in
– Challenges occur for many not providing
differentiated value
– Larger companies begin acquisition path
– Many PaaS providers fail
• Second half of 2012
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14. For more information:
• Contact Engine Yard:
• 866-518-9273
(+1-415-624-8380)
• sales@engineyard.com
• www.engineyard.com/company/contact
• Mark Gaydos
• mgaydos@engineyard.com
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