engaging your community - how to build a huge email list
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!["[The Dean campaign's] emails spawned much more organizing and raised much more money than the Dean blog did... It's just a numbers thing: not all 600,000 Dean email subscribers visited the blog every day. But they did check their email everyday." Zack Exley, 12/21/04](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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engaging your community - how to build a huge email list
- 1. Engaging Your Community: Emerging Best Practices August 29, 2007
- 2. "[The Dean campaign's] emails spawned much more organizing and raised much more money than the Dean blog did... It's just a numbers thing: not all 600,000 Dean email subscribers visited the blog every day. But they did check their email everyday." Zack Exley, 12/21/04
- 4. Most online marketing is viral, unpredictable, and hit-or-miss. Good e-mail marketing is predictable, with a steady revenue stream. (But you have to be viral to get the list.)
- 6. Conservative audience Self-identifies with your cause; supports your issue Member of your Organization Donor / Super Activist Lower the barriers to entry Get Their Email Here!
- 7. Tap into a responsive chord. Start a petition on a big issue.
- 8. Splash pages can more than double signups.
- 9. Be creative. Set up contests & online events that drive media coverage and buzz.
- 10. Offer incentives to sign up. At $6/year, it’s worth it.
- 12. All of these successful examples create low barriers to entry, create the sense that the activist is joining something big and special, and offer a clear value proposition for signing up.