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Concept to Cash - Energized Work Presentation

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Software isn't the product. The product is the experience generated by the customer's interaction with the software running on some hardware. Viewing product development as a system, this session explores how we use short learning loops to test business assumptions, delight customers, drive profit for the business, and continuously improve how we work. It includes a look at how we create software from the outside in and test-drive operational aspects of the product such as environment management, monitoring and failover.

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Concept to Cash - Energized Work Presentation

  1. 1. CONCEPT TO CASH Presented by Simon Baker and Gus Power 16-May-2010
  2. 2. simon baker gus power twitter @energizr twitter @guspower skype simon.energizr skype gus.j.power simon@energizedwork.com gus@energizedwork.com © 2010 Energized Work 2
  3. 3. twitter #concept2cash #spa2010 © 2010 Energized Work 3
  4. 4. session stuff at http://www.energizedwork.com/ sessions/concepttocash © 2010 Energized Work 4
  5. 5. delight customers © 2010 Energized Work 5
  6. 6. follow the money © 2010 Energized Work 6
  7. 7. © 2010 Energized Work 7
  8. 8. who knows? © 2010 Energized Work 8
  9. 9. feedback © 2010 Energized Work 9
  10. 10. measurement ‘a system is no better than its sensory organs’ - systemantics, gall © 2010 Energized Work 10
  11. 11. insight ‘the purpose of analysis is to give us insight’ - understanding variation, wheeler © 2010 Energized Work 11
  12. 12. information decays distance time © 2010 Energized Work 12
  13. 13. experiments are learning cycles © 2010 Energized Work 13
  14. 14. concrete experience active reflective experimentation observation abstract conceptualization - learning styles model, kolb © 2010 Energized Work 14
  15. 15. investment plan release act do story slice check pomodoro © 2010 Energized Work 15
  16. 16. are we building the right thing? © 2010 Energized Work 16
  17. 17. are we building the thing right? © 2010 Energized Work 17
  18. 18. are we building the right thing? investment charter invest delivery <= 3 months assess © 2010 Energized Work 18
  19. 19. are we building the right thing? investment | profit and loss Energized Work © 2010 Energized Work 19
  20. 20. are we building the right thing? investment | fund incrementally © 2010 Energized Work 20
  21. 21. are we building the thing right? investment charter invest delivery <= 3 months assess © 2010 Energized Work 21
  22. 22. are we building the thing right? investment | product stream © 2010 Energized Work 22
  23. 23. are we building the thing right? investment | operational performance © 2010 Energized Work 23
  24. 24. are we building the right thing? release prepare / prioritize release play 1 week show © 2010 Energized Work 24
  25. 25. PM CTO Editors Sponsor Channels 23/10 30/10 © 2010 Energized Work 06/11 13/11 20/11 27/11 04/12 11/12 18/12 24/12 08/01 15/01 22/01 29/01 05/02 12/02 19/02 26/02 04/03 release | mood Positive 11/03 18/03 25 Meh 25/03 01/04 Mood of the Customers 08/04 15/04 Mood of the Business 22/04 Negative 29/04 06/05 13/05 are we building the right thing? 20/05 27/05 03/06 10/06 17/06 24/06 01/07 08/07 15/07 22/07 29/07 05/08 12/08 19/08 26/08 02/09
  26. 26. Stories 100 120 20 40 60 80 0 23/10 30/10 06/11 © 2010 Energized Work 13/11 20/11 27/11 04/12 11/12 18/12 25/12 01/01 08/01 15/01 22/01 29/01 05/02 12/02 19/02 26/02 04/03 11/03 18/03 25/03 26 01/04 08/04 15/04 Throughput [ Per Week ] 22/04 29/04 06/05 13/05 20/05 are we building the right thing? 27/05 03/06 10/06 17/06 24/06 01/07 08/07 release | sustain throughput 15/07 22/07 29/07 05/08 12/08 19/08 26/08 02/09
  27. 27. are we building the right thing? release | profit, revenue and cost [ Accumulated ] Profit, Revenue and Capacity Cost 5,000,000 4,000,000 3,000,000 £ 2,000,000 1,000,000 0 -1,000,000 Capacity Cost Profit Revenue © 2010 Energized Work 27
  28. 28. £ 50,000 0 100,000 150,000 200,000 250,000 300,000 350,000 23/10 © 2010 Energized Work 30/10 06/11 13/11 20/11 27/11 04/12 11/12 18/12 24/12 08/01 15/01 22/01 29/01 Inventory 05/02 12/02 19/02 26/02 04/03 11/03 Started WIP 18/03 25/03 28 01/04 Total Sleeping Money 08/04 15/04 22/04 Ready to Start WIP 29/04 06/05 13/05 20/05 are we building the right thing? 27/05 03/06 10/06 Prepared WIP release | sleeping money 17/06 24/06 01/07 08/07 15/07 22/07 29/07 05/08 12/08 19/08 26/08 02/09
  29. 29. are we building the thing right? release prepare / prioritize release play 1 week show © 2010 Energized Work 29
  30. 30. are we building the thing right? release | effectiveness Effectiveness [ Per Week ] 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 10 Rework [ Per Week ] 5 0 -5 -10 -15 -20 -25 Repaid Debt Fixed Defects Debt Defects © 2010 Energized Work 30
  31. 31. Stories 100 120 140 20 40 60 80 0 23/10 30/10 06/11 © 2010 Energized Work 13/11 20/11 27/11 04/12 11/12 18/12 24/12 08/01 15/01 22/01 THROUGHPUT 29/01 05/02 12/02 19/02 26/02 INVENTORY 04/03 11/03 18/03 25/03 STARTED 31 01/04 08/04 15/04 Flow [ Per Week ] 22/04 29/04 06/05 13/05 READY TO START 20/05 27/05 are we building the right thing? 03/06 10/06 release | work in process PREPARED 17/06 24/06 01/07 08/07 15/07 22/07 29/07 05/08 12/08 19/08 26/08 02/09
  32. 32. are we building the thing right? release | software isn’t the product © 2010 Energized Work 32
  33. 33. are we building the thing right? release | make time for innovation © 2010 Energized Work 33
  34. 34. are we building the right thing? story pull queue for implement ~ 2 days release done? © 2010 Energized Work 34
  35. 35. are we building the right thing? story | iterating functional depth - jeff patton © 2010 Energized Work 35
  36. 36. are we building the thing right? story pull queue for implement ~ 2 days release done? © 2010 Energized Work 36
  37. 37. are we building the thing right? story | rolling ownership Day 1 Owner Day 2 Owner Morning Kris Pirate Rob Kev Odette After lunch Odette Kris Gus Kev © 2010 Energized Work 37
  38. 38. are we building the thing right? story | generalizing specialists ‘for there can be no mind so inept, that after devoting itself to one single thing and doing it constantly, it should fail to do it well’ - da vinci © 2010 Energized Work 38
  39. 39. are we building the right thing? slice agree new slice adjust implement ~ 2 hours feedback © 2010 Energized Work 39
  40. 40. are we building the right thing? slice | opportunities for feedback © 2010 Energized Work 40
  41. 41. are we building the thing right? slice agree new slice adjust implement ~ 3 hours feedback © 2010 Energized Work 41
  42. 42. are we building the thing right? slice | work from the outside in © 2010 Energized Work 42
  43. 43. are we building the thing right? slice | broken builds are annoying © 2010 Energized Work 43
  44. 44. are we building the right thing? pomodoro select most relevant task work refocus 25 minutes on task review progress © 2010 Energized Work 44
  45. 45. are we building the thing right? pomodoro select most relevant task work refocus 25 minutes on task review progress © 2010 Energized Work 45
  46. 46. are we building the thing right? pomodoro | test-driven development © 2010 Energized Work 46
  47. 47. don’t aim at targets ‘measures should reflect the true purpose of the people doing the work’ - freedom from command and control, john seddon © 2010 Energized Work 47
  48. 48. small is beautiful © 2010 Energized Work 48
  49. 49. understand why customers business product investment re-invest economics release stand-up showcase release features product champion pull a new story story accepts story is done get feedback exploratory testing pair swap slice identify slice finish pomodoro set discuss acceptance criteria pull in updates from other pairs pomodoro start first pomodoro weeds time © 2010 Energized Work 49
  50. 50. listen © 2010 Energized Work 50
  51. 51. attitude willingness to change + awareness understanding context © 2010 Energized Work 51
  52. 52. concept to cash include customers measure success in terms of customer satisfaction and profit © 2010 Energized Work 52
  53. 53. concept to cash use insight and feedback to learn and improve tie every action to the big picture © 2010 Energized Work 53
  54. 54. concept to cash make decisions at the coalface make economics part of every decision © 2010 Energized Work 54
  55. 55. #concept2cash twitter #spa2010 http://www.energizedwork.com/ sessions/concepttocash © 2010 Energized Work 55
  56. 56. License This presentation is provided under the Creative Commons Attribution Share Alike 3.0 Unported License. You are free: To share – to copy, distribute and transmit the work To remix – to adapt the work Under the following conditions: Attribution – You must attribute the work in the manner specified by Energized Work (but not in any way that suggests that Energized Work endorse you or your use of the work). Share Alike – If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. © 2010 Energized Work 56

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