EMT Corporate profile Europe

1. ElectionMall Technologies Inc.
Europe operations
where everyday is a campaign Company Profile

2. Content
Letter from the CEO
Company profile: “Everything for your campaign in one
place”
Company key dates and milestones
Campaign Cloud™, Powered by Microsoft®
Proud to be a member: European Association of
Political and other international memberships
European success story: ElectionMall and the Digital
Revolution in Ireland
Providing technology for the largest political family in
Europe
Contact

3. Ravi Singh, CEO & Founder
Letter from the CEO
I believe that the Internet is the "great political equalizer", allowing every citizen to have an equal voice in the
electoral process. It has created unprecedented ways to reach voters that are novel, productive, and cost
effective.
Therefore, I started this company with one computer and a vision to increase political participation. I never
imagined ElectionMall.com would service 800 plus campaigns. We live on a principle that whether you are a local
or a presidential candidate, you deserve the technology to win.
ElectionMall Technologies is designed to be a “one-stop-shop,” where you can pick and choose the things you
need to have an EDGE in your campaign. Many times, people reinvent the wheel. I encourage you to take
advantage of the items presented below.
Our platform is unique and proprietary, because it has been built over the last 10 years not as a business
application, or a non-profit application, but as a campaign application. ElectionMall.com focuses on providing
technology solutions that generate votes, awareness and funding.
Since 1999, ElectionMall.com has pioneered concepts in politics online. ElectionMall.com’s management team
has been pro¬filed in Business Week Magazine, USA Today, CNN or Washington Post. Our team is made up of
passionate young professionals who have combined expertise in political science, technology and new media.
At ElectionMall.com we believe technology alone does not win a campaign but technology used for strategy
does. ElectionMall.com knows that there is no magic software, and that the message and the messenger win
campaigns. Our team is here to provide the infrastructure, communication, and organization to support and
implement your strategy.
We are also aware that every country and every campaign is unique, so we tailor and customise our products
accordingly taking into consideration the digital landscape of the environment we work in. ElectionMall provides
the EDGE of Best Practices, and a clear road map of what has worked and what hasn’t worked, with the
technological know-how for your team to think out of the box and implement their wish-list.
On behalf of the entire 60 plus member team, we are excited about the opportunity to further enhance
Democracy 2.0 in Europe. As CEO, I guarantee that our products and the dedication of my team will exceed your
expectations, and will give you the EDGE you need to win.
Thank you
Ravi Singh CEO
ElectionMall.com

4. “Everything for your campaign in one place”
Company Profile
The ElectionMall Technologies vision is to be a world class leader in providing
technology solutions for elections and business knowledge for candidates,
parties, campaign staff and consultants. At the same time, ElectionMall
Technologies provides citizens and voters the opportunity to make their voice
heard and engage more effectively in the electoral process.
ElectionMall Technologies is the first store for Internet policy. In the past,
parties used to run their campaigns using door-to-door techniques and media
channels such as radio and TV. Nowadays, the campaign is moving on the ElectionMall Technologies quick
Internet: websites are becoming the new visiting card for parties, new media is facts:
helping spread the political message across and social networks are engaging Our offices:
voters from the grassroots.
• Washington DC (USA)
• Brussels (Belgium)
What can ElectionMall do for your campaign? • Dublin (Ireland)
• New Delhi (India)
1. Define the digital strategy of your campaign: • Bogotá (Colombia)
• Based on digital market intelligence of your country (Internet Our staff:
penetration, most popular websites, leading social networks, etc.)
• Taking into consideration voter Internet behaviour • Project Managers
• Web Developers
• Compliant with electoral and party law in your country • Creative Designers
• Video Production Managers
• Communications Managers
2. Build and maintain your website:
• Campaign Relations Managers
• Design
• Program Some of our business principles:
• Maintain brand
• Dedication to clients
• Integration with social networks • Integrity
• Video and media capabilities • Speed
• Non-partisan
• Industry leadership
3. Communicate your campaign message and programme using:
• Social networks 63 requests for international
patents
• New media
4. Promote your party and candidates using:
• Outreach services to secure and buy media (TV, radio, newspaper &
Internet)
• Software tools to design and send out bulk emails

5. Company key dates and milestones
ElectionMall in Europe ElectionMall around the world:
2000
Company founded
2008 2003
• CEO Ravi Singh is invited by Microsoft and Burson-Marsteller to speak to • Receives funding from Microsoft
members of the European Parliament about the role of online campaigning in Executive George Spix
the upcoming 2009 European Parliament elections • Re-launching of ElectionMall.com
• ElectionMall opens its first European of¬fice in Brussels with over 21 unique sites for
• Our CEO speaks at the Campaign Managers Meeting of the European innovative online products.
People’s Party (EPP) 2004
Creates ElectionMall.tv, a unique
2009 hosting solution for the 2004 US
presidential debates
• ElectionMall provides technology to candidates running in the European
Parliament elections 2005
• ElectionMall and its partner Burson-Marsteller help launch Opening of the first international
offi¬ce in Monterrey, Mexico
www.VoteWatch.eu, the first website monitoring the voting patterns of
members of the European Parliament 2007
• ElectionMall provides technology to two presidential candidates in Ukraine Launching of beta social network
website to brand, manage
grassroots and facilitate social
2010 networking behaviour
• Ravi Singh is the keynote speaker at the EPP’s Youth Conference in Paris
2008
• ElectionMall re-launches www.EPP.eu, the website of the European The company provides services to
People’s Party over 500 campaigns during the
• Ravi speaks to centre-right political strategists from Europe at the EPP 2008 US Election Cycle
Campaign Managers Meeting in Malta 2010
• Ravi Singh serves as technology
2011 advisor to President Juan Manuel
Santos during the 2010
• ElectionMall works as technological advisor for elected Prime Minister Enda Presidential Election in Colombia
Kenny during the general Irish elections
• ElectionMall opens eDemocracy Research and Development Lab in Dublin, • Announces the opening of an
eDemocracy Lab for Latin America
Ireland in Bogota, Colombia
• ElectionMall re-launches www.thinkingeurope.eu, the website of the Centre
for European Studies, the official think tank of the EPP • ElectionMall works as
technological advisor for
presidential candidate Jose Serra
in Brazil

6. Campaign Cloud™, Powered by Microsoft®
What is Campaign Cloud™?
ElectionMall’s Campaign Cloud™, powered by Microsoft®, is the ultimate technology solution for campaigns of
all sizes and budgets. It offers a single log-in dashboard with an integrated suite of tools accessible from any
computer with a high-speed internet connection. Campaign Cloud™ helps candidates, parties, campaign
staff, consultants and political organizations.
In 2010, ElectionMall and Microsoft® joined forces
to bring the latest technology advances in the field of cloud
computing to election campaigns.
Cloud computing is the latest and most powerful
approach to services and applications that manage and
store data.
In Europe, cloud computing applications are an
important part of EU’s Digital Agenda, Europe's strategy
for a flourishing digital economy by 2020.
Benefits of cloud computing:
• Low infrastructure investment costs
• Easy access
• Pay as you go system
• Short deployment time
• Simple development and maintenance
• Easy to scale up
How can Campaign Cloud™ help you?
The Campaign Cloud™ Account includes:
• Web presence with easy-to-use tools to updated content
• Complete fundraising software
• Built-in calendar to track events and meetings
• User permission access levels based on staff position
• Social network manager for planning and executing campaigns on Twitter, Facebook, etc.
• Web-based versions of Microsoft’s applications like Word and Excel

7. European Association of Political Consultants
Proud to be a member ElectionMall is also a member of
the following organisations:
The European Association of Political Consultants (EAPC) was founded in
1996 and is the premier professional association of Political Consultants and
Public Affair Professionals in Europe. The EAPC is a platform for exchanging
ideas between campaign professionals and is committed to supporting the
development of democratic structures in Europe. At the annual meetings Each year, the AAPC
acknowledges the best in the
(EAPC Conference and Master Class), the latest trends and techniques in campaigns and elections industry
political campaigning are discussed, as well as the development of democracy through the Pollie Awards. So far,
ElectionMall has won:
in Europe.
2007:
• Gold Pollie Award for Statewide
Organization Website
• Bronze Pollie Award for Statewide
Public Affairs Website
2008
• Gold Pollie Award for International
Fundraising Campaign Website
• Bronze Pollie Award for
International Campaign Website
2011
• Gold Pollie for International
Internet Campaign for President
Juan Manuel Santos
• Gold Pollie for Best Use of an
Online Game
• Gold Pollie for most creative
fundraising event for Adam
Kisinger Money Bomb Widget
2004
Ravi Singh attends the IAPC
annual conference in Vancouver,
Canada and becomes one of the
youngest members of the
organisation
ElectionMall has been a member of the EAPC since 2005 and is a regular 2007
Ravi Singh attends the IAPC
guest of the EAPC’s annual conferences in various locations in Europe. annual conference in Bali,
Indonesia and he is named to the
Board of Directors, the youngest
board member in the history of the
organisation

8. ElectionMall and the Digital Revolution in Ireland
European success story
The Irish elections on 25 February this year made global news. It was not only
the most important election in Ireland’s history, but also the first general
election where the Internet played a central role.
ElectionMall is proud to have provided the technology needed to achieve the
historical win of Fine Gael.
ElectionMall and the Digital Campaign of Fine Gael quick facts:
• Brand new party website allowing high levels of interaction with visitors and
online policy discussions
• “Take Action Web Pages”, Facebook and Twitter accounts created for 104
candidates
• Google and Microsoft ad campaigns to help drive online engagement
• Powerful software allowing communication with over 5,000 supporters in a
single mail shot
Election results, records and firsts:
• A record of 76 out of 104 seats won by Fine Gael, prompting them into the
largest party in the Dáil since its formation 78 years ago
• Over 250,000 visitors to the website, a 600% increase in visits and more than
40,000 comments left on the site
• Fine Gael’s YouTube channel became the most popular political party
channel in Ireland; sixth-highest ranking channel in the country and 3,000%
traffic growth
• Historic live streaming of a public debate with 30,000 viewers to the Fine Gael
website
• First time video ads were used for political campaigns in Ireland and the world

9. Providing technology for the largest political family in Europe
Largest political family
In 2010, ElectionMall helped re-launch the website of the European People’s
Party, the largest and most influential European-level political party of the
centre right. The new website includes state of the art architecture and tools,
including:
• Integrated dashboards connecting the website with the websites of the
member parties and the profiles of heads of state and government
• Interactive map allowing the easy identification of EPP members by country
• Integration of major social and professional networks easily accessible from
the home page
• Secured and user friendly donation page
• Own TV platform regularly updated with videos of EPP’s activity
ElectionMall is “Thinking
Europe”: technology to help
think tank research
Following the successful
collaboration of ElectionMall with
the European People’s Party, this
year ElectionMall re-launched the
website of the Centre for European
Studies, the official think tank of the
EPP.
New technology features
include:
• Option to download, view online
and comment on all publications
• Dashboards connecting the
website with the websites of the 19
member foundations
• Exclusive page for social
networks, photos and videos of
events

10. More Information
Contact
Company headquarters: Europe Operations:
1101 Pennsylvania Ave., NW Dublin office:
Evening Star Building
6th Floor Regus House, Harcourt Centre
Washington, DC 20004 Harcourt Road
Telephone: +1 202 387 2608 Dublin 2, Ireland
Toll Free: 1-888-932-2946 Telephone: +35 (0) 14 773 450
Fax: +35 (0) 14 029 590
ElectionMall.com Contact person:
Beatriz Avalos
Manager of European Communications
Blog.ElectionMall.com
Mobile: +353 (0) 85 7455 164
Email: bea@electionmall.com
@ElectionMall_EU
Brussels office:
Facebook.com/ElectionMall.Europe
Square de Meeus - 37 - 4ème étage
Bruxelles 1000
Youtube/ElectionMall Belgique
Telephone: +32 (0)2 791 75 00
Flickr.com/photos/ElectionMall_Technologies Fax: +32 (0)2 791 79 00
Copyright
© 2011 ElectionMall Inc.. All rights reserved. ElectionMall Inc. ("EMT") furnishes this document and the software described in this document under the applicable agreement between the reader of this document ("You") and EMT ("Agreement"). You may use this document
and/or software only in accordance with the terms of the Agreement. Except as expressly set forth in the Agreement, the information contained in this document is subject to change without notice and therefore should not interpreted in any way as a guarantee or
warranty by EMT. EMT assumes no responsibility or liability for any errors that may appear in this document. The copyrighted software that accompanies this document is licensed to You for use only in strict accordance with the Agreement. You should read the
Agreement carefully before using the software. Except as permitted by the Agreement, You may not reproduce any part of this document, store this document in a retrieval system, or transmit this document, in any form or by any means, electronic, mechanical, recording,
or otherwise, without the prior written consent of EMT.
Restricted Rights Legends
For Government or defense agencies
Use, duplication, or disclosure by the Government or defense agencies is subject to restrictions as set forth the Rights in Technical Data and Computer Software clause at DFARS 252.227-7013 and in similar clauses in the FAR and NASA FAR Supplement.
For civilian agencies
Use, reproduction, or disclosure is subject to restrictions set forth in subparagraphs (a) through (d) of the Commercial Computer Software Restricted Rights clause at 52.227-19 and the limitations set forth in ElectionMall Inc.'s standard commercial agreement for this
software. Unpublished rights reserved under the copyright laws of the United States.
Trademarks
EMT, the EMT logo, CampaignGuru, eyardsigns and ElectionYellowPages are registered trademarks of ElectionMall Inc. in the U.S. and other countries. DonationPages, GOTV Manager, CampaignCloud, Campaign Ad Engine, Take Action Web Page, ElectionEmail, Europa
Email, CMS Dot Com Manager, and FundraisingByNet are trademarks and/or service marks of ElectionMall Inc. All other brands and product names are trademarks or registered trademarks of their respective owners.
where everyday is a campaign