1. Face It Analysis

2. • This video goes along with the
conventions of British hip hop
and is similar to the video “Ain’t
Amused” with lots of graffiti on
the walls in urban locations. The
target audience will most likely
be able to associate with the
video as the surrounding may be
familiar. They will be of the
younger generation: 16-25.
• This video is similar to “Ain’t
Amused”, as they are
surrounded by graffiti, with
someone in the background
painting the walls in graffiti
which emphasizes the British
hip hop genre.

3. • They also use a fish eye
lens like to “Ain’t Amused”
and jump cuts to make the
video more interesting, as
they have a very simple
style. They emphasize their
originality through their
use of camera angles and
editing which makes this
video different to their
others such as “Aint
Amused” and “Drop of
Poison”.
• They have direct address
to camera which makes it
more personal.

4. • Their clothes are
similar with them
wearing esm tops,
the clothing brand
which supports
the Split Prophets
and supplies their
clothing. Hoods
and caps show a
gangster look and
are stereotypical
of British hip hop.