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Social Media & Knitting<br />Emily Schofield<br />MSPC 3050<br />
The Web Revolution<br />The Internet has revolutionized the way the world thinks about many things – including knitting.<br />By using social media tools, such as Flickr, YouTube, Ravelry, and others, knitters have created a unique online community.<br />
Quick Historical Background<br />In the past, knitting was just part of the normal household drudgery.<br />With the invention of the knitting machine, knitters were able to focus on creating more frivolous and decorative projects – instead of just darning socks.<br />The Internet provides a space to show off these finished projects.<br />
Ravelry<br />Currently has 1,232,934 registered users<br />Allows knitters across the globe to collaborate on projects<br />Knitting & Crocheting for charity<br />Fosters lasting (offline) friendships with swaps<br />
Yarn Companies<br />Why build it if you can join it?<br />Yarn companies are embracing the Groundswell through Ravelry, Facebook, and Twitter<br />By providing incentives for knitters to use these resources, the companies are increasing traffic to their businesses.<br />
Flickr & YouTube<br />Knitters in the Groundswell use photo and video sharing tools to show their finished projects, and create tutorials for others who need help.<br />Trying to learn a new technique just from printed words is extremely difficult!<br />Judy’s Magic Cast-On<br />
In-Person Interactions<br />Ravelry Events<br />Users can RSVP to knitting conventions and expos, post pictures from the events<br />Ravelrymeetups - users can meet each other face-to-face<br />Meetup.com<br />Search by location to find knitting groups near you<br />
Personal Interviews<br />“…helps me see how the patterns might turn out…”<br />- Becca S.<br />"I can show things I've made to friends…”<br />- Liz C.<br />“...I love to talk to other knitters online about ideas…”<br />- Marcia L.<br />
Sources<br />Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith<br />Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff<br />NPR Podcast: The Resurgence of Knitting<br />Ravelry.com<br />Google Images<br />