1.
THE 4 P’S FOR MARKETING
By Emre
Sarcan

2.
Marketing decisions generally fall into the
following four controllable categories:
Product
Price
Placement(Distribution)
Promotion

3.
PRODUCT
Samsung is a South Korean multinational
conglomerate company. It products various type
of new technologies.These are:
 Mobile phones,
 Computers,
 Televisions,
 Dvd(s)

4.
 Fridges
 Washing machines
 Dishwashers
 Digital Cameras.. Etc.

5.
Also services should think together with
product to evaluate the company. After the
selling the product, Samsung offers to
customers a lot of options when they live
problem about goods. Guarantee, changing
the product, pay back the money can give
the examples.

6.
PRICE
Price’s meaning of return the goods or
services.Samsung’s price determine policy is
interested to goods’ quality and
cost.However, someone can find the mobile
phones which is 100 dolars or 1000 dolars.
On the other hand, other technology
company’s policies affect the prices.

7.
Additionaly, company sometimes makes
campaign and discount to sell its goods,in
this way, clients can be satisfied.

8.
PLACEMENT
In 21 centuries,placement issues have
changed for the companies. However, online-
selling has addicted to marketing. Samsung
sell its good in its own shops and online
platform. Also international technology shops
sell samsung’s product.

9.
Clients can find easily what they look for to use
a Samsung.

10.
PROMOTION
Samsung use some promotion ways, some of
them are: giving advertising to
newspapers,internet, magazines and when
they product new versions they use Youtube
and special meetings to show public.

11.
At the same time, Samsung sponsored a very
famous football teams.