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Who We Are
• Empowered SEO is a full service interactive
  agency that helps clients succeed online by
  creating award winning digital solutions.
• Empowered’s services start with a digital
  strategy that evolves into a complete
  solution that includes creative, technology,
  and marketing
Who We Are
• We create comprehensive and result-driven
  online marketing campaigns and
  technology solutions which range from e-
  commerce and content management
  systems to social networking platforms,
  email marketing solutions and application
  development.
Who We Are
• We are a privately held company with
  offices in New York and Bangalore.
• We have a diversified and global client
  base ranging from small and midsize
  businesses to leading brands such as Fedex,
  Microsoft, Walt Disney and more...
Who We Are
• Our client base covers a wide range of
  industries across both business to business
  (B to B) and business to consumer (B to C)
  markets.
Rankings In India

          Empowered SEO is Ranked As The Best Social Media
          Optimization Company in India



          Empowered SEO is Ranked As The Best Site Audit Company in
          India



          Empowered SEO is also ranked as one of the Best Organic
          Optimization Companies in India
Our Services Include:
•   Web Design & Development
•   Search Engine Optimization
•   Social Media Marketing
•   Search Engine Marketing (Pay Per Click)
•   Viral Marketing
•   Custom Application Development
•   Game Development
•   Rich Media Advertising
Why we are Different:
• Empowered creates holistic, interactive
  solutions - solutions that integrate with brand
  identity, solutions that take services from idea
  to final product, and solutions that marry
  creativity and technology seamlessly.
• You don’t need a brochure - or a web site or
  web content. Your need results. We provide
  turnkey solutions that take you from idea to
  completed project.
• A creative but badly-designed web site won’t
  get results - any more than an uninspiring
  technically perfect site will. We create projects
  that are both functional and exciting.
• But building the website is just the first step
  to creating your brand presence online.



• You also need to promote it.
• Promoting your website:
  – Search Engine Optimization
  – Social Media Marketing
  – Viral Marketing
  – Interactive Content
  – Video Optimization
  – Social Media Advertising
  – Email Marketing
SEARCH ENGINE OPTIMIZATION
• SEO is the process of ranking a website high in
  the search results for a key phrase relevant to
  that website.
In a nutshell the process entails:
• Keyword Research – identify the right key terms
  to target
• Site Architecture and Content – Incorporating
  these keywords into your site design, navigation
  and page content.
• Link building – Building links to your site from
  other relevant and quality sites using the correct
  key terms. (A vote of approval for your site)
Why you need SEO?
• 91% of internet users use search engines to
  search on a regular basis
  – Google receives more than 65% of all searches
    and their market share keeps growing
  – 95% of all searches take place on Google Yahoo
    and Bing.
• 80% of the clicks in search results are on the
  organic search listings
SOCIAL MEDIA MARKETING:

•   Social Networking has been the global consumer phenomenon since
    2008. Two-thirds of the world’s Internet population visits a social network
    site.
•   The sector now accounts for 10% of all internet time.
•   4th most popular internet activity- ahead of personal email.
•   The staggering increase in the amount of time people are spending on
    these sites is changing the way people spend their time online.
•   Social networks provide competition to traditional publishers for
    consumer attention and at the same time, facilitate new ways for
    publishers and advertisers to connect with their audiences.
•   Facebook has become the largest player on the global stage, dominant in
    many countries, yet localized offerings have won the day in many others.
•   Social media marketing is ‘word of mouth’ on steroids.
WHY SOCIAL MEDIA:

Key findings from Wave 3 of the social media research include:
•   83% watch video clips, up from 62% in the last study in June 2007
•   57% of internet users are now members of a social network
•   RSS consumption is growing rapidly up from 15% to 39%
•   Podcasts are now mainstream digital content, listened to by 48%

Motivations for using social network media:
•   59% To keep in touch with friends and family
•   57% I like looking at other people’s spaces
•   47% I want to meet people with similar interests
•   46% To express my opinions and views on topics
•   20% It is a good way to date
•   17% Using it for a specific reason, e.g. Wedding, Job Networking
Some More Stats:
•   13 Hours – The amount of video uploaded to YouTube –Every minute!
•   412.3 years- The length of time it would take to watch every video on
    YouTube.
•   100 Million- The number of YouTube videos watched every day.
•   13 Million- The number of articles on Wikipedia.
•   3.6 Billion- The number of images on Flickr.
•   1382% - The growth rate of twitter
•   3 million – The number of tweets per day
•   5 Billion – The number of minutes spent of FaceBook per day.
•   1 billion –The amount of content shared on FaceBook per week. (photos,
    links etc etc)
•   If FaceBook were a country it would be the 8th largest.
•   93% of social media users believe a company should have a presence on
    the social media networks
•   85% believe a company should go further than just having a presence. It
    should interact with its customers
How social media can be used
•   Public Relations
•   Customer Service
•   Loyalty Building
•   Collaboration
•   Networking
•   Thought Leadership
•   Customer Acquisition
SEARCH ENGINE MARKETING/PAY PER
  CLICK:
• Search engine marketing, or SEM, is a form
  of Internet marketing where you pay for the
  traffic you receive.
  – It includes paid placement, contextual
    advertising, pay per click, paid inclusion and
    more.
Viral Marketing
• Creating compelling content that spreads from
  user to user, in the process increasing your
  brand visibility.
• Content can be in any form: Video, Audio,
  Text, Pictures, Applications, Games etc
• Eg. www.willitblend.com
Email Marketing
• Can be the most successful online marketing
  channel.
• You need to constantly be building your
  database.
• Use it carefully. Don’t spam. Don’t send too
  often. Send only what they are interested in.
  Respond to replies.
Email Marketing
• Empowered has a custom built proprietary email
  marketing solution that currently handles over
  250,000 messages per month on behalf of our
  clients
• Has advanced database segmentation
  capabilities, provides all metrics such as opens,
  bounces, links clicked, etc and handles opt outs
  and unsubscribe requests automatically
• With Empowered, you get:
• One company that can handle your entire internet presence:
   –   Web Design and Development
   –   Search Engine Optimization
   –   Social Media Marketing
   –   Content Creation – including Video
   –   Viral Marketing
   –   Search Marketing (PPC etc)
   –   Database design and Managment
   –   Email Marketing
   –   Web and Database Hosting
   –   Rich Media Ad Creation and Campaign Management
   –   Application Development – including Game Development.
   –   Network and Server Administration
To see samples of our work, please visit
http://www2.empoweredclient.com/samplesites/
• Contact Us
   Bangalore Address:
  # 25, 1st Floor, Utsav, New BEL Road,
  MSR Nagar, Bangalore - 560 054.
  Telephone : +91 9343374794
  Fax: +91 80 23601250
   www.empoweredseo.com

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Empowered Seo

  • 1.
  • 2. Who We Are • Empowered SEO is a full service interactive agency that helps clients succeed online by creating award winning digital solutions. • Empowered’s services start with a digital strategy that evolves into a complete solution that includes creative, technology, and marketing
  • 3. Who We Are • We create comprehensive and result-driven online marketing campaigns and technology solutions which range from e- commerce and content management systems to social networking platforms, email marketing solutions and application development.
  • 4. Who We Are • We are a privately held company with offices in New York and Bangalore. • We have a diversified and global client base ranging from small and midsize businesses to leading brands such as Fedex, Microsoft, Walt Disney and more...
  • 5. Who We Are • Our client base covers a wide range of industries across both business to business (B to B) and business to consumer (B to C) markets.
  • 6. Rankings In India Empowered SEO is Ranked As The Best Social Media Optimization Company in India Empowered SEO is Ranked As The Best Site Audit Company in India Empowered SEO is also ranked as one of the Best Organic Optimization Companies in India
  • 7. Our Services Include: • Web Design & Development • Search Engine Optimization • Social Media Marketing • Search Engine Marketing (Pay Per Click) • Viral Marketing • Custom Application Development • Game Development • Rich Media Advertising
  • 8. Why we are Different: • Empowered creates holistic, interactive solutions - solutions that integrate with brand identity, solutions that take services from idea to final product, and solutions that marry creativity and technology seamlessly. • You don’t need a brochure - or a web site or web content. Your need results. We provide turnkey solutions that take you from idea to completed project.
  • 9. • A creative but badly-designed web site won’t get results - any more than an uninspiring technically perfect site will. We create projects that are both functional and exciting.
  • 10. • But building the website is just the first step to creating your brand presence online. • You also need to promote it.
  • 11. • Promoting your website: – Search Engine Optimization – Social Media Marketing – Viral Marketing – Interactive Content – Video Optimization – Social Media Advertising – Email Marketing
  • 12. SEARCH ENGINE OPTIMIZATION • SEO is the process of ranking a website high in the search results for a key phrase relevant to that website.
  • 13. In a nutshell the process entails: • Keyword Research – identify the right key terms to target • Site Architecture and Content – Incorporating these keywords into your site design, navigation and page content. • Link building – Building links to your site from other relevant and quality sites using the correct key terms. (A vote of approval for your site)
  • 14. Why you need SEO? • 91% of internet users use search engines to search on a regular basis – Google receives more than 65% of all searches and their market share keeps growing – 95% of all searches take place on Google Yahoo and Bing. • 80% of the clicks in search results are on the organic search listings
  • 15. SOCIAL MEDIA MARKETING: • Social Networking has been the global consumer phenomenon since 2008. Two-thirds of the world’s Internet population visits a social network site. • The sector now accounts for 10% of all internet time. • 4th most popular internet activity- ahead of personal email. • The staggering increase in the amount of time people are spending on these sites is changing the way people spend their time online. • Social networks provide competition to traditional publishers for consumer attention and at the same time, facilitate new ways for publishers and advertisers to connect with their audiences. • Facebook has become the largest player on the global stage, dominant in many countries, yet localized offerings have won the day in many others. • Social media marketing is ‘word of mouth’ on steroids.
  • 16. WHY SOCIAL MEDIA: Key findings from Wave 3 of the social media research include: • 83% watch video clips, up from 62% in the last study in June 2007 • 57% of internet users are now members of a social network • RSS consumption is growing rapidly up from 15% to 39% • Podcasts are now mainstream digital content, listened to by 48% Motivations for using social network media: • 59% To keep in touch with friends and family • 57% I like looking at other people’s spaces • 47% I want to meet people with similar interests • 46% To express my opinions and views on topics • 20% It is a good way to date • 17% Using it for a specific reason, e.g. Wedding, Job Networking
  • 17. Some More Stats: • 13 Hours – The amount of video uploaded to YouTube –Every minute! • 412.3 years- The length of time it would take to watch every video on YouTube. • 100 Million- The number of YouTube videos watched every day. • 13 Million- The number of articles on Wikipedia. • 3.6 Billion- The number of images on Flickr. • 1382% - The growth rate of twitter • 3 million – The number of tweets per day • 5 Billion – The number of minutes spent of FaceBook per day. • 1 billion –The amount of content shared on FaceBook per week. (photos, links etc etc) • If FaceBook were a country it would be the 8th largest. • 93% of social media users believe a company should have a presence on the social media networks • 85% believe a company should go further than just having a presence. It should interact with its customers
  • 18. How social media can be used • Public Relations • Customer Service • Loyalty Building • Collaboration • Networking • Thought Leadership • Customer Acquisition
  • 19. SEARCH ENGINE MARKETING/PAY PER CLICK: • Search engine marketing, or SEM, is a form of Internet marketing where you pay for the traffic you receive. – It includes paid placement, contextual advertising, pay per click, paid inclusion and more.
  • 20. Viral Marketing • Creating compelling content that spreads from user to user, in the process increasing your brand visibility. • Content can be in any form: Video, Audio, Text, Pictures, Applications, Games etc • Eg. www.willitblend.com
  • 21. Email Marketing • Can be the most successful online marketing channel. • You need to constantly be building your database. • Use it carefully. Don’t spam. Don’t send too often. Send only what they are interested in. Respond to replies.
  • 22. Email Marketing • Empowered has a custom built proprietary email marketing solution that currently handles over 250,000 messages per month on behalf of our clients • Has advanced database segmentation capabilities, provides all metrics such as opens, bounces, links clicked, etc and handles opt outs and unsubscribe requests automatically
  • 23. • With Empowered, you get: • One company that can handle your entire internet presence: – Web Design and Development – Search Engine Optimization – Social Media Marketing – Content Creation – including Video – Viral Marketing – Search Marketing (PPC etc) – Database design and Managment – Email Marketing – Web and Database Hosting – Rich Media Ad Creation and Campaign Management – Application Development – including Game Development. – Network and Server Administration
  • 24. To see samples of our work, please visit http://www2.empoweredclient.com/samplesites/
  • 25. • Contact Us Bangalore Address: # 25, 1st Floor, Utsav, New BEL Road, MSR Nagar, Bangalore - 560 054. Telephone : +91 9343374794 Fax: +91 80 23601250 www.empoweredseo.com