raffic generation and top rankings on the search engines are intrinsic to our search marketing campaigns, but we can take your online marketing campaign to the next level by providing you with consumer-targeted lead generation, rich media advertising, branding, design, social media optimization, and pay-per-click services.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Empowered Seo
1.
2. Who We Are
• Empowered SEO is a full service interactive
agency that helps clients succeed online by
creating award winning digital solutions.
• Empowered’s services start with a digital
strategy that evolves into a complete
solution that includes creative, technology,
and marketing
3. Who We Are
• We create comprehensive and result-driven
online marketing campaigns and
technology solutions which range from e-
commerce and content management
systems to social networking platforms,
email marketing solutions and application
development.
4. Who We Are
• We are a privately held company with
offices in New York and Bangalore.
• We have a diversified and global client
base ranging from small and midsize
businesses to leading brands such as Fedex,
Microsoft, Walt Disney and more...
5. Who We Are
• Our client base covers a wide range of
industries across both business to business
(B to B) and business to consumer (B to C)
markets.
6. Rankings In India
Empowered SEO is Ranked As The Best Social Media
Optimization Company in India
Empowered SEO is Ranked As The Best Site Audit Company in
India
Empowered SEO is also ranked as one of the Best Organic
Optimization Companies in India
7. Our Services Include:
• Web Design & Development
• Search Engine Optimization
• Social Media Marketing
• Search Engine Marketing (Pay Per Click)
• Viral Marketing
• Custom Application Development
• Game Development
• Rich Media Advertising
8. Why we are Different:
• Empowered creates holistic, interactive
solutions - solutions that integrate with brand
identity, solutions that take services from idea
to final product, and solutions that marry
creativity and technology seamlessly.
• You don’t need a brochure - or a web site or
web content. Your need results. We provide
turnkey solutions that take you from idea to
completed project.
9. • A creative but badly-designed web site won’t
get results - any more than an uninspiring
technically perfect site will. We create projects
that are both functional and exciting.
10. • But building the website is just the first step
to creating your brand presence online.
• You also need to promote it.
11. • Promoting your website:
– Search Engine Optimization
– Social Media Marketing
– Viral Marketing
– Interactive Content
– Video Optimization
– Social Media Advertising
– Email Marketing
12. SEARCH ENGINE OPTIMIZATION
• SEO is the process of ranking a website high in
the search results for a key phrase relevant to
that website.
13. In a nutshell the process entails:
• Keyword Research – identify the right key terms
to target
• Site Architecture and Content – Incorporating
these keywords into your site design, navigation
and page content.
• Link building – Building links to your site from
other relevant and quality sites using the correct
key terms. (A vote of approval for your site)
14. Why you need SEO?
• 91% of internet users use search engines to
search on a regular basis
– Google receives more than 65% of all searches
and their market share keeps growing
– 95% of all searches take place on Google Yahoo
and Bing.
• 80% of the clicks in search results are on the
organic search listings
15. SOCIAL MEDIA MARKETING:
• Social Networking has been the global consumer phenomenon since
2008. Two-thirds of the world’s Internet population visits a social network
site.
• The sector now accounts for 10% of all internet time.
• 4th most popular internet activity- ahead of personal email.
• The staggering increase in the amount of time people are spending on
these sites is changing the way people spend their time online.
• Social networks provide competition to traditional publishers for
consumer attention and at the same time, facilitate new ways for
publishers and advertisers to connect with their audiences.
• Facebook has become the largest player on the global stage, dominant in
many countries, yet localized offerings have won the day in many others.
• Social media marketing is ‘word of mouth’ on steroids.
16. WHY SOCIAL MEDIA:
Key findings from Wave 3 of the social media research include:
• 83% watch video clips, up from 62% in the last study in June 2007
• 57% of internet users are now members of a social network
• RSS consumption is growing rapidly up from 15% to 39%
• Podcasts are now mainstream digital content, listened to by 48%
Motivations for using social network media:
• 59% To keep in touch with friends and family
• 57% I like looking at other people’s spaces
• 47% I want to meet people with similar interests
• 46% To express my opinions and views on topics
• 20% It is a good way to date
• 17% Using it for a specific reason, e.g. Wedding, Job Networking
17. Some More Stats:
• 13 Hours – The amount of video uploaded to YouTube –Every minute!
• 412.3 years- The length of time it would take to watch every video on
YouTube.
• 100 Million- The number of YouTube videos watched every day.
• 13 Million- The number of articles on Wikipedia.
• 3.6 Billion- The number of images on Flickr.
• 1382% - The growth rate of twitter
• 3 million – The number of tweets per day
• 5 Billion – The number of minutes spent of FaceBook per day.
• 1 billion –The amount of content shared on FaceBook per week. (photos,
links etc etc)
• If FaceBook were a country it would be the 8th largest.
• 93% of social media users believe a company should have a presence on
the social media networks
• 85% believe a company should go further than just having a presence. It
should interact with its customers
18. How social media can be used
• Public Relations
• Customer Service
• Loyalty Building
• Collaboration
• Networking
• Thought Leadership
• Customer Acquisition
19. SEARCH ENGINE MARKETING/PAY PER
CLICK:
• Search engine marketing, or SEM, is a form
of Internet marketing where you pay for the
traffic you receive.
– It includes paid placement, contextual
advertising, pay per click, paid inclusion and
more.
20. Viral Marketing
• Creating compelling content that spreads from
user to user, in the process increasing your
brand visibility.
• Content can be in any form: Video, Audio,
Text, Pictures, Applications, Games etc
• Eg. www.willitblend.com
21. Email Marketing
• Can be the most successful online marketing
channel.
• You need to constantly be building your
database.
• Use it carefully. Don’t spam. Don’t send too
often. Send only what they are interested in.
Respond to replies.
22. Email Marketing
• Empowered has a custom built proprietary email
marketing solution that currently handles over
250,000 messages per month on behalf of our
clients
• Has advanced database segmentation
capabilities, provides all metrics such as opens,
bounces, links clicked, etc and handles opt outs
and unsubscribe requests automatically
23. • With Empowered, you get:
• One company that can handle your entire internet presence:
– Web Design and Development
– Search Engine Optimization
– Social Media Marketing
– Content Creation – including Video
– Viral Marketing
– Search Marketing (PPC etc)
– Database design and Managment
– Email Marketing
– Web and Database Hosting
– Rich Media Ad Creation and Campaign Management
– Application Development – including Game Development.
– Network and Server Administration
24. To see samples of our work, please visit
http://www2.empoweredclient.com/samplesites/