O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Ogilvy	
  Group	
  Budapest
Ogilvy	
  was	
  one	
  of	
  the	
  first	
  interna8onal	
  
agencies	
  in	
  Hungary	
  to	
  open	
  its	
  office	
  in...
Ogilvy	
  Group	
  Budapest	
  is	
  a	
  full	
  service	
  agency.	
  It	
  consists	
  of	
  four	
  affiliates	
  
speci...
Ogilvy	
  Group	
  Budapest	
  is	
  the	
  
 Crea8ve	
  Agency	
  of	
  the	
  Year	
  
 in	
  Hungary	
  2011/2012




o...
We	
  were	
  the
‘Agency	
  of	
  the	
  Year’	
  in	
  2011
at	
  Hipnozis	
  Adver8sing	
  Fes8val.
We	
  were	
  runner	
  up
WPP	
  CEE	
  Agency	
  of
the	
  year,	
  2010
TOOLS	
  &	
  RESOURCES
The	
  big	
  IdeaL
is	
  Ogilvy’s	
  proprietary	
  methodology	
  for	
  brand	
  
development.
The	
  idea	
  of	
  Big	
  IdeaL	
  comes	
  from	
  the	
  observa=on	
  that	
  the	
  most	
  successful	
  
   brands...
One	
  of	
  the	
  most	
  famous	
  and	
  successful	
  
examples	
  of	
  Big	
  IdeaL	
  is	
  Dove.

Dove’s	
  big	
...
Dove	
  believes	
  the	
  world	
  would	
  be	
  a	
  beOer	
  place	
  
if	
  women	
  were	
  allowed	
  to	
  feel	
 ...
fusion
is	
  Ogilvy’s	
  integrated	
  campaign	
  planning	
  tool,	
  
which	
  is	
  based	
  upon	
  5	
  elements	
  ...
From	
  spreading	
  a	
  brand	
  idea	
  in	
  360	
  Degrees...
...to	
  finding	
  the	
  few	
  necessary	
  
Degrees	
  to	
  be	
  efficient.
Fusion	
  always	
  starts	
  thinking	
  from	
  business	
  ambi=ons,	
  finding	
  solu=ons	
  through	
  unfolding	
  a...
To	
  know	
  more	
  about	
  our	
  works	
  please	
  visit
www.ogilvy.hu/work

and	
  for	
  more	
  informa=on	
  abo...
Thank	
  you.
Ogilvy Group Hungary
Terminou este documento.
Transfira e leia offline.
Próximos SlideShares
eCommerce@Ogilvy AdForum Presentation
Avançar
Próximos SlideShares
eCommerce@Ogilvy AdForum Presentation
Avançar
Transfira para ler offline e ver em ecrã inteiro.

Compartilhar

Ogilvy Group Hungary

Baixar para ler offline

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

Ogilvy Group Hungary

  1. 1. Ogilvy  Group  Budapest
  2. 2. Ogilvy  was  one  of  the  first  interna8onal   agencies  in  Hungary  to  open  its  office  in  1988. The  Ogilvy  network  has  450  offices  in  173  ci8es. Ogilvy  is  owned  by  WPP,  the  world  leader  in   marke8ng  communica8on  services.
  3. 3. Ogilvy  Group  Budapest  is  a  full  service  agency.  It  consists  of  four  affiliates   specialising  in    different  tasks.  In  case  of  integrated  campaigns  Ogilvy  Adver=sing   leads  the  projects  and  integrates  the  specialized  knowledge  into  one  campaign.
  4. 4. Ogilvy  Group  Budapest  is  the   Crea8ve  Agency  of  the  Year   in  Hungary  2011/2012 on  the  crea=ve  ranking  of  Hungarian  Adver=sing  Associa=on
  5. 5. We  were  the ‘Agency  of  the  Year’  in  2011 at  Hipnozis  Adver8sing  Fes8val.
  6. 6. We  were  runner  up WPP  CEE  Agency  of the  year,  2010
  7. 7. TOOLS  &  RESOURCES
  8. 8. The  big  IdeaL is  Ogilvy’s  proprietary  methodology  for  brand   development.
  9. 9. The  idea  of  Big  IdeaL  comes  from  the  observa=on  that  the  most  successful   brands  are  those  (i.e.  perform  well  on  the  stock  market)  that  have  a  strong   point  of  view. Cultural Brand’s Tension Best Self The  best  big  ideaLs  seem  to  live  in  the  intersec=on  between  these  two  things  –   a  cultural  tension  within  the  target  group  and  a  virtue  of  the  brand  that   reflects  to  this  anxiety.
  10. 10. One  of  the  most  famous  and  successful   examples  of  Big  IdeaL  is  Dove. Dove’s  big  ideaL  –  that  rocketed  the  brand  –   has  built  on  the  phenomena  that  the  “ideal   woman”  portrayed  by  mass  media  is   unreachable  for  nearly  all  of  the  women  and  it   rather  bothers  than  inspires  them.
  11. 11. Dove  believes  the  world  would  be  a  beOer  place   if  women  were  allowed  to  feel  good  about  themselves.
  12. 12. fusion is  Ogilvy’s  integrated  campaign  planning  tool,   which  is  based  upon  5  elements  of  effec=ve   communica=on.
  13. 13. From  spreading  a  brand  idea  in  360  Degrees...
  14. 14. ...to  finding  the  few  necessary   Degrees  to  be  efficient.
  15. 15. Fusion  always  starts  thinking  from  business  ambi=ons,  finding  solu=ons  through  unfolding  a   consumer  journey  and  finishes  with  measuring  the  campaign  performance.
  16. 16. To  know  more  about  our  works  please  visit www.ogilvy.hu/work and  for  more  informa=on  about  us  please  go  to www.ogilvy.hu
  17. 17. Thank  you.
  • IrvanSubekti

    Sep. 12, 2015

Vistos

Vistos totais

2.733

No Slideshare

0

De incorporações

0

Número de incorporações

256

Ações

Baixados

45

Compartilhados

0

Comentários

0

Curtir

1

×