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Trend #1 CONSTANT COMMERCE •
120 consumers are always connected and are constantly in a consideration phase % of retail ecommerce sales retail mcommerce sales (billions) 90 60 30 0 2013 2014 2015 2016 2017 source: eMarketer, Sept 2013
Trend #2 EXTREME PERSONALIZATION 65%
49% 34% of consumers want to receive retail advice based on their location through their mobile device of consumers are comfortable with retailers collecting personal data when shopping online of consumers use multiple channels when shopping source: Cisco Customer Experience Report, 2013
Trend #3 BRIDGING ONLINE &
OFFLINE • brands need to transfer online searches into stores • consumers are seeking ofﬂine, buying online 42% 58% source: Cisco Customer Experience Report, 2013 prefer assistance from in-store associate would take it or leave it
Trend #4 THE INTERNET OF
THINGS • products and devices will become more connected to one another • retailers will use hubs and connect platforms to use data that creates new consumer value
Trend #5 RISE OF THE
QUANTIFIED SELF • you are your data • self-tracking wearables will become more widespread and brands will have a more holistic view of your lifestyle
Trend #6 THE CHANGING STOREFRONT
• content has become a sales channel via mobile and second screen technology • relevant product info will be delivered to shoppers at key points along path to purchase
THE CLOCK IS TICKING. What
will you do differently this year to stand out in the industry? @HUBBA HUBBA.COM DESIGNED BY EMMA NEMTIN