There are 7 tricks to utilize big data for market research including: 1) Browsing rich customer insight from various sources, 2) Closely observing customer behavior through telemetry, 3) Analyzing effective marketing patterns and customer performance, 4) Surveying social media for customer satisfaction reviews and ad campaign results, 5) Capturing customer emails from website traffic and communications, 6) Extracting, transforming and loading data from various sources for consolidation, and 7) Ultimately analyzing customer marketing habits and trends to derive insights and projections.
2. Big data hides customers’ tendencies and
habits. There are 7 tricks to utilize big data for
market research. Browsing rich insight,
observing customers keenly, utilizing
marketability, inferring social media reviews,
capturing emails, ETL and analyzing the
ascertained information help in developing
business intelligence.
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3. Points to Consider:
Browse rich insight
keeps an eye on customers
Effective marketability
Surf on social media
Capture emails
Extract, Transform and Load
Analyze ultimately
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4. 1. Browse Rich Insight
Do web scraping using tools
Study and know your audience
Access data from retailers and distributors
Consolidate all analytics, CRMs and so on
Extract conclusion
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5. 2. Keeps an Eye on Customers:
Track customers via telemetry
Tap geo-location for frequent targeting
Research ethnography via telemetry
Take output of telemetry to learn customer
behaviour
Predict what a customer will want in future
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6. 3. Effective Marketability:
Observe marketing patterns
Relate them with customers’ KPIs
Develop consumers’ patterns and
performance
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7. 4. Surf on Social Media:
Create commercial page on social media
Detect customers satisfaction level
Check reviews to learn their expectations
Ascertain result of ad campaigns through
a/c analytics
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8. 5. Capture Emails:
Detect incoming traffic on your website or
social media a/c
Save investigation calls and emails
Utilize them for email marketing
Deploy software to capture emails
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9. 6. Extract, Transform and Load (ETL)
Extract data as per requirement
Import it from various sources
Consolidate it accordingly
Derive conclusion eventually
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10. 7. Analyze Ultimately :
Capture customers’ marketing habits
Derive rich insight from it
Bring fore the analyst in you
Infer in the report what projections are
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