Our presentation from the IVAA Summit, 2011

1. Emily Morgan & Kyna Baker present:
Branding 2.0
Creating a Brand for Growth
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2. Branding Warm-ups
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3. Warm-ups Cont’d
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4. Warm-ups Cont’d
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5. What differentiates you?
Please begin your worksheet
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6. Key Branding Principles
•Creating your Unique Brand Statement (UBS)
•Differentiation:
Be Genuine & Keep it Simple
•Research & Positioning
•Execution

7. Tweet Tweet!
• It’s giveaway time! Tweet to win:
Get your branding on! I want my free
branding strategy session with
@Emily_Morgan & @KynaBaker!
http://tiny.cc/1iwn9 #IVAA11 RT to
enter!
#IVAA11

8. Relationship management
• Give them a teaser
• Their opinion counts
• Be honest about your transition
• Be informative
• Ask your clients
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9. Beyond the marketing
•Quality Control
•Systems
•Replication
•Delivery
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10. Positioning your brand for growth
•Clarity
•Vision
•Mindset
•Planning
•Expectations
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11. Tweet Tweet!
• It’s giveaway time! Tweet to win:
I heart branding! I want my free
branding strategy session with
@Emily_Morgan & @KynaBaker!
http://tiny.cc/1iwn9 #IVAA11 RT to
enter!
#IVAA11

12. Steps for re-branding if necessary
• Who is your core audience?
• What is your core message?
• "I don't like your tone!"
• “Is that really necessary?”
• What's your plan?
• Now let's take action
• Measure your impact
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13. Recovering from brand damage
OOPS! – KB insert sound
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14. Case Study
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15. Finding your inner Fabulosity!
• Injectingyour personal style
• Authenticity- true to YOU!
• Make it fun
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16. In Closing
“It can take a thousand tweets to build your brand, and only one to destroy it.”
SUMMIT ONLY SPECIAL! ($97 value!)
Free 2:1 branding strategy 1 hour session with us
winner to be announced Fri via #IVAA11 twitter
RT any of our tweets to enter
Visit: www.virtualfabulosity.com blog for more info
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