FINAL PRESENTATION ADV492-- BIGGBY COFFEE

1. Social MediaTakeover make friends . love people . have fun Emily Maki ADV492- NMDL April 24, 2009

2. COMPANY BACKGROUND NEWER COMPANY- Just celebrated 15th Birthday in March 2010 Only Present in 5 States- Michigan, Ohio, Alabama, South Carolina, & Wisconsin First Location- Grand River Ave., East Lansing, MI Local, Friendly, Efficient, Focused on Customer Service 50%Annual Growth Rate Annual Profit- $44 Million Slogan- “Have fun, Be happy, Make friends, Love people and Drink Great Coffee.” 112+ Store Locations and Counting

3. B IG CHALLENGES & GOALS

5. Attract varying TARGET markets

6. Keeping up with the advancements in technology and communications

7. Best new way to ADVERTISE

8. Personal Outreach- BUILD RELATIONSHIPS

9. Continual, Desired Effect

10. Up-to-date, easy way to inform current or potential customers

11. Replacing the traditional forms of Advertising

12. Enhance BRAND MANAGEMENT

13. Create SEO- SEARCH ENGINE OPTIMIZATIONImproves Ranking in Search Results

15. Emphasize ways to follow your favorite local Biggby employee, varying from store to store

16. “Tweet” printable coupons and special promotions for the day

17. Bring in copy of “RT” (or re-tweet) from Biggby Bob for FREE Small Coffee

19. BLOG Blogger™ WordPress™

21. Biggby’s advanced Advertising & Marketing team tracks the changes in sales on a monthly basis, therefore the immediate increase in business and profits from this campaign will be evident

22. Monitoring the additional Social Media use in the short-run will show immediate results

23. Effectiveness can also be determined through Word-of-Mouth Promotions and interactions with customers in different Biggby locationsMONITORING BIG SUCCESS

24. Budget Allocation: Depends on the assessment of sales done on a monthly basis by Biggby’s Advertising and Marketing Team Promotional coupons must be accounted for as use of budget, but the additional profit brought in for the company must also be accounted for A Social Media specialist may need to be hired to track the effectiveness of the campaign and monitor success when the customers become more engaged and the popularity of Social Media tactics increase Increase Use of Social Media: During scheduled promotional periods, holidays (with specialty drinks), and if there is a lack of “buzz” about the company SOCIAL MEDIA- INEXPENSIVE, EFFECTIVE, GENERATE ACTIVE RESPONSES FROM CUSTOMERS, LONG-TERM PLAN FOR INCREASING COMPANY SUCCESS UDGET

25. Financially Adequate Promotional Budget Progressing with new technology & forms of communication Reaching new target audiences Taking in even MORE profit! LOVING THE WORLD OF SOCIAL MEDIA! Reaching Customers! RESULTS!