SlideShare uma empresa Scribd logo
1 de 7
An Inconvenient Truth...
My Social Media Marketing doesn't work...
WYSTC 2010
emily doig
twitter: @emily doig
www.emilydoig.com
Begin by asking...
Objective
Strategy
Philosophy
Taking responsibility
Who is responsible for achieving these goals?
Marketing?
PR?
Customer Service?
How do I know it’s working?
Engagement
Value
Sales
Metrics
Where do we go from here?
Common Mistakes
Hasty Decisions
Knee Jerk Reactions
Wrong Focus
Inconsistent Activity
and many many more...!
Create your strategy...
Workshops at 3.45 and 4.30 today

Mais conteúdo relacionado

Destaque (8)

Polaris (with video)
Polaris (with video)Polaris (with video)
Polaris (with video)
 
Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Wordcamp Melbourne 2011
Wordcamp Melbourne 2011
 
Socialmediafashionpromo
SocialmediafashionpromoSocialmediafashionpromo
Socialmediafashionpromo
 
Week2fashionbranding
Week2fashionbrandingWeek2fashionbranding
Week2fashionbranding
 
Luisa Via-Roma
Luisa Via-Roma Luisa Via-Roma
Luisa Via-Roma
 
Sales Promotion in Retailing
Sales Promotion in RetailingSales Promotion in Retailing
Sales Promotion in Retailing
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 
9 sales promotion
9 sales promotion9 sales promotion
9 sales promotion
 

WYSTC 2010 Beijing