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IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Everyone in the world has at least one talent,
one passion, one hobby that can become
profitable if they used correctly.
Entrepreneur
An entrepreneur is an individual who
organizes and operates a business or
businesses, taking on financial risk to do so.
 Ris k Ta king A
bility
 Ca p a c ity to De v e lo p , O rg a niz e a nd M na g e
a
Bus ine s s with its Ris ks to M ke Pro fit
a
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Entrepreneur
Entrepreneur Qualities
Dreamer
Inner Drive to Succeed
Innovator
Ability to Organize
Passionate
Risk Taker
Decision Making
Continuous Learner & Openness to
Change
 Negotiation Skills
 Strong Belief in Themselves








IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Traditional Start-Up Model

Pre-Start

Post- Start
Startup Lifecycle
Challenges and Opportunities

GR
EATER SIGNIFICANCE AT GLOBAL
LEVEL UNDER CHANGING ECONOMIC
SCENARIO.
BE A PRIME MOVER.
Indian Specific Entrepreneur
Challenges
• Family Challenge
• Social Challenges
• Technological
Challenges
• Financial Challenges
• Policy Challenges
So what makes for a
successful start-up?
What is a start up?

Startup = Experiment

Money is a renewable
resource. Time is not !
Fresh Ideas
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
"Alone one cannot do m
uch, but
together we can bring big change into
this world"
“B
ring L M
ike inded P
eople on B
oard”
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Add flavor to Fresh ideas with

...market research
&
Business Plan
Why would you still do it?
 Become your own boss.
 Be in-charge of your destiny.
 Because you believe in yourself.
 Because you believe in the idea.
 Because you believe that you can change the
world.
(People may think you are crazy)
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Barriers to Startups
 Financing Hurdles
• Lack of seed funds /early stage
funds
 Lack Management Education
 Lack of skilled manpower
 Cultural factors
• Lack of status
• Lack of steady income
• Peer Pressure
• Relatives/ Parental pressure
 Easy Life in Multinationals
 Lack of Awareness
 Regulatory Framework
Why do Entrepreneurs Fail ?
 Wrong Motivation
 Poor Management
 No Mentorship and Lack of
Experience
 Failure to Change with the Times
 Inadequate Goal-Setting
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Sta rting up ha s no thing to d o with a g e .
I rne t a nd m o bile a llo w y o ung blo o d to ta ke
nte
e ntre p re ne urs hip
a s the s e d o m a ins a re le s s c a p ita l
p ro ne
The I ia n s ta rtup s p a c e ha s g a ine d m o m e ntum
nd
o ve r the y e a rs a nd v a rio us fa c to rs like
• an opening up m
indset
• support structures com up
ing
• and funds being poured in
ha ve be e n he lp ful.
Entrepreneurship Statistics
 30% of students enrolled in these top
entrepreneurship programs have started a
business.
 23% of students who started are still in business.
 “66% of job growth comes from small business.”
 “90% of innovation comes from small business.”
General Advice
 Be passionate!
 Reject Negativity
 Always Strive for Improvement
 Challenge yourself.
 Have a balance.
Is in your Hand
“The purpose of a good education isn’t actually what
you’ve learned”.
B
UT….
H & W you can CONTR UTEfromyour
ow
hat
IB
learning
On Indian Internet Opportunity
Internet penetration is only 10% in the country
till now. When 800 million people start using
internet that is the opportunity.
There is a good chance for startups in India. In
fact, 40 per cent of the startups in Silicon Valley
are (run by) Indian entrepreneurs.
Internet
Internet as One of Life's Fundamental Resources

 Air
W
ater
 Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race
Digital Media helps you for new
Business Startups

..the Internet has turned what used to
be a controlled, one-way message
into a real-time dialogue with millions.
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Set your Website Goal

A website without a goal is
like a ship without a rudder
Don’t try and appeal to
everyone

You will only dilute you
Impact
Increasingly, the mass marketing is turning into a mass of
niches
How E-Merchant Digital Will Help
SMEs and Entrepreneurs ??
Increasingly, the mass marketing is turning into a mass of
niches
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
The Business
There’s No Finish Line
Launching is not the end … it’s only the
beginning. Now you have to build a business!
“I y o u le a v e a nd e ve ry thing s to p s , y o u d o n’t ha ve
f
a bus ine s s , y o u ha ve a jo b. ”
You need to be systematic in replacing yourself
while still ensuring that everything keeps moving.
Stay Focused
Focus on your users
 Marketing to new users
 Improving the product for current users
 Providing great support for current users
Focus on revenue and numbers
 Accounting should be solid, watch out for cash
flow!
 Make sure you have an instinctive feel for what
actions
 Correlate with what numerical results
Continuously Improve
 If you stand still, your competitors will pass you
by
 There is a never ending list of improvements and
fixes and upgrades you can make. Be prepared
for this
 Improving isn’t always ‘adding’, sometimes it’s
removing stuff or streamlining
Sometimes we still need
Jugaad Technology
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
Keep Things in your Control otherwise….
Getting $$$ is not easy
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad
E-MERCHANT’S SERVICES FOCUS
Questions?

Presented by:
Shakir Ali
+91-9849256286
shakir@emerchantdigital.com
www.emerchantdigital.com

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IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad

  • 2. Everyone in the world has at least one talent, one passion, one hobby that can become profitable if they used correctly.
  • 3. Entrepreneur An entrepreneur is an individual who organizes and operates a business or businesses, taking on financial risk to do so.  Ris k Ta king A bility  Ca p a c ity to De v e lo p , O rg a niz e a nd M na g e a Bus ine s s with its Ris ks to M ke Pro fit a
  • 7. Entrepreneur Qualities Dreamer Inner Drive to Succeed Innovator Ability to Organize Passionate Risk Taker Decision Making Continuous Learner & Openness to Change  Negotiation Skills  Strong Belief in Themselves        
  • 11. Challenges and Opportunities GR EATER SIGNIFICANCE AT GLOBAL LEVEL UNDER CHANGING ECONOMIC SCENARIO. BE A PRIME MOVER.
  • 12. Indian Specific Entrepreneur Challenges • Family Challenge • Social Challenges • Technological Challenges • Financial Challenges • Policy Challenges
  • 13. So what makes for a successful start-up?
  • 14. What is a start up? Startup = Experiment Money is a renewable resource. Time is not !
  • 17. "Alone one cannot do m uch, but together we can bring big change into this world" “B ring L M ike inded P eople on B oard”
  • 19. Add flavor to Fresh ideas with ...market research & Business Plan
  • 20. Why would you still do it?  Become your own boss.  Be in-charge of your destiny.  Because you believe in yourself.  Because you believe in the idea.  Because you believe that you can change the world. (People may think you are crazy)
  • 22. Barriers to Startups  Financing Hurdles • Lack of seed funds /early stage funds  Lack Management Education  Lack of skilled manpower  Cultural factors • Lack of status • Lack of steady income • Peer Pressure • Relatives/ Parental pressure  Easy Life in Multinationals  Lack of Awareness  Regulatory Framework
  • 23. Why do Entrepreneurs Fail ?  Wrong Motivation  Poor Management  No Mentorship and Lack of Experience  Failure to Change with the Times  Inadequate Goal-Setting
  • 25. Sta rting up ha s no thing to d o with a g e . I rne t a nd m o bile a llo w y o ung blo o d to ta ke nte e ntre p re ne urs hip a s the s e d o m a ins a re le s s c a p ita l p ro ne
  • 26. The I ia n s ta rtup s p a c e ha s g a ine d m o m e ntum nd o ve r the y e a rs a nd v a rio us fa c to rs like • an opening up m indset • support structures com up ing • and funds being poured in ha ve be e n he lp ful.
  • 27. Entrepreneurship Statistics  30% of students enrolled in these top entrepreneurship programs have started a business.  23% of students who started are still in business.  “66% of job growth comes from small business.”  “90% of innovation comes from small business.”
  • 28. General Advice  Be passionate!  Reject Negativity  Always Strive for Improvement  Challenge yourself.  Have a balance.
  • 29. Is in your Hand
  • 30. “The purpose of a good education isn’t actually what you’ve learned”. B UT…. H & W you can CONTR UTEfromyour ow hat IB learning
  • 31. On Indian Internet Opportunity Internet penetration is only 10% in the country till now. When 800 million people start using internet that is the opportunity. There is a good chance for startups in India. In fact, 40 per cent of the startups in Silicon Valley are (run by) Indian entrepreneurs.
  • 32. Internet Internet as One of Life's Fundamental Resources  Air W ater  Internet One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race
  • 33. Digital Media helps you for new Business Startups ..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
  • 35. Set your Website Goal A website without a goal is like a ship without a rudder
  • 36. Don’t try and appeal to everyone You will only dilute you Impact
  • 37. Increasingly, the mass marketing is turning into a mass of niches
  • 38. How E-Merchant Digital Will Help SMEs and Entrepreneurs ??
  • 39. Increasingly, the mass marketing is turning into a mass of niches
  • 43. There’s No Finish Line Launching is not the end … it’s only the beginning. Now you have to build a business! “I y o u le a v e a nd e ve ry thing s to p s , y o u d o n’t ha ve f a bus ine s s , y o u ha ve a jo b. ” You need to be systematic in replacing yourself while still ensuring that everything keeps moving.
  • 44. Stay Focused Focus on your users  Marketing to new users  Improving the product for current users  Providing great support for current users Focus on revenue and numbers  Accounting should be solid, watch out for cash flow!  Make sure you have an instinctive feel for what actions  Correlate with what numerical results
  • 45. Continuously Improve  If you stand still, your competitors will pass you by  There is a never ending list of improvements and fixes and upgrades you can make. Be prepared for this  Improving isn’t always ‘adding’, sometimes it’s removing stuff or streamlining
  • 46. Sometimes we still need Jugaad Technology
  • 48. Keep Things in your Control otherwise….
  • 49. Getting $$$ is not easy