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1
Investor Due Diligence:
Getting Your Ducks in a Row
#DueDiligence
SEEDCHANGE
2
“Startups face a huge burden in
today’s economy, often having to
choose between funneling resources
toward creating their goods and
services or managing the often
complex accounting, tax and
financial strategy planning
necessary to run a successful
business.
~ David Ehrenberg,
Founder and CEO
Early Growth Financial Services
Kevin Smith
Founder and CEO
SEEDCHANGE
Investor Due
Diligence…
NOT just the
final hoop
4www.seedchange.com www.earlygrowthfinancialservices.com
Before you even think about reaching
out to investors, button up…
5www.seedchange.com www.earlygrowthfinancialservices.com
• Business entity –
Delaware C Corp
• Business model
• Scrubbed financials
• Thoughtful
projections
• Cap table prepared
and clean
• Employee agreements
• Partner agreements
• Customer agreements
• IP
6www.seedchange.com www.earlygrowthfinancialservices.com
• Gloves are off
• On-site
• All employees
• Vendors
• Customers
• Founder background check
Due diligence begins…
7www.seedchange.com www.earlygrowthfinancialservices.com
Internal communication
8www.seedchange.com www.earlygrowthfinancialservices.com
• No surprises
• Answer questions
• Clearly explain pros and cons of
investment
• Bringing team up-to-date
• Document business processes
• Integrated team view
What do investors look at?
9www.seedchange.com www.earlygrowthfinancialservices.com
Personnel review
10www.seedchange.com www.earlygrowthfinancialservices.com
• Your people are your company, so this is a
priority for investors
• Relationships among founding team members
• Resolve outstanding team issues
Product review
11www.seedchange.com www.earlygrowthfinancialservices.com
• Product
• Product road map
• Customer feedback
– Quality issues
– Feature problems
– Customer service
Market analysis
12www.seedchange.com www.earlygrowthfinancialservices.com
• Opportunity size
• Validation of initial assessment
• Trend analysis
• Barriers to entry / competition
T – R – A – C – T – I – O – N
13www.seedchange.com www.earlygrowthfinancialservices.com
• User acquisition rates
• Sales activity
• Distribution channels
• CAC (Customer Acquisition Costs)
Full disclosure?
14www.seedchange.com www.earlygrowthfinancialservices.com
Documentation: Required Documents
Necessary documentation and information for due diligence
www.seedchange.com www.earlygrowthfinancialservices.com
Corporate Records & Charter Documents
• Certificate of Incorporation
• Articles of Incorporation (and
amendments)
• Certificates of Designations,
Rights, etc.
• Bylaws
• Minutes of directors' and
shareholders' meetings
• Written consents of directors
and shareholders
www.seedchange.com www.earlygrowthfinancialservices.com
Security Issuances
• Company shareholders and option holders (showing
vesting & security exemptions)
• Outstanding options, warrants, rights
• Registration rights for company's securities
• All voting trust instruments, buy-sell agreements, voting
proxies or other shareholder agreements
• All permits and filings regarding securities issued by
company
www.seedchange.com www.earlygrowthfinancialservices.com
Material Agreements
• Obligations / payments in excess of
$10,000
• Personal property leases
• Company liabilities
• Property / asset related documents
• Loan or advance documents
• Employment agreements
• Insurance policies
• Employee benefit plans
• Any judgment by which company is
bound
• Form of Proprietary Information
and Invention Agreements
www.seedchange.com www.earlygrowthfinancialservices.com
Intellectual Property
• Foreign and domestic patents
and patent applications
• Trademarks, trade names,
service marks, domain names
or copyrights Proprietary
processes
• Licensing agreements (to and
from)
• Third-party correspondence
regarding potential
infringement of IP rights
www.seedchange.com www.earlygrowthfinancialservices.com
Disputes and Litigation
• Pending action, suit, proceeding,
investigation
• Allegations of company's
infringement of proprietary
rights of others
• Labor agreements or actions
www.seedchange.com www.earlygrowthfinancialservices.com
Other Essential Documentation
p21
• Securities or ownership interests in
other companies
• Certificates of qualification from all
states or foreign countries in which
company is qualified to do business
• All licenses, permits or government
authorization
• Company’s bank accounts, lines of
credit, etc.
• Current or past officers, directors,
or key employees who own direct
beneficial interest in any
competitor
• Powers of attorney executed by
company
www.seedchange.com www.earlygrowthfinancialservices.com
Q&A and Thank You!
www.seedchange.com
info@seedchange.com
1.877.711.9883
@seedchange
www.earlygrowthfinancialservices.com
contact@earlygrowthfinancialservices.com
415.234.3437
@EarlyGrowthFS
SEEDCHANGE

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Investor Due Diligence: Getting Your Ducks in a Row

  • 1. 1 Investor Due Diligence: Getting Your Ducks in a Row #DueDiligence SEEDCHANGE
  • 2. 2 “Startups face a huge burden in today’s economy, often having to choose between funneling resources toward creating their goods and services or managing the often complex accounting, tax and financial strategy planning necessary to run a successful business. ~ David Ehrenberg, Founder and CEO Early Growth Financial Services
  • 3. Kevin Smith Founder and CEO SEEDCHANGE
  • 4. Investor Due Diligence… NOT just the final hoop 4www.seedchange.com www.earlygrowthfinancialservices.com
  • 5. Before you even think about reaching out to investors, button up… 5www.seedchange.com www.earlygrowthfinancialservices.com • Business entity – Delaware C Corp • Business model • Scrubbed financials • Thoughtful projections • Cap table prepared and clean • Employee agreements • Partner agreements • Customer agreements • IP
  • 6. 6www.seedchange.com www.earlygrowthfinancialservices.com • Gloves are off • On-site • All employees • Vendors • Customers • Founder background check Due diligence begins…
  • 8. Internal communication 8www.seedchange.com www.earlygrowthfinancialservices.com • No surprises • Answer questions • Clearly explain pros and cons of investment • Bringing team up-to-date • Document business processes • Integrated team view
  • 9. What do investors look at? 9www.seedchange.com www.earlygrowthfinancialservices.com
  • 10. Personnel review 10www.seedchange.com www.earlygrowthfinancialservices.com • Your people are your company, so this is a priority for investors • Relationships among founding team members • Resolve outstanding team issues
  • 11. Product review 11www.seedchange.com www.earlygrowthfinancialservices.com • Product • Product road map • Customer feedback – Quality issues – Feature problems – Customer service
  • 12. Market analysis 12www.seedchange.com www.earlygrowthfinancialservices.com • Opportunity size • Validation of initial assessment • Trend analysis • Barriers to entry / competition
  • 13. T – R – A – C – T – I – O – N 13www.seedchange.com www.earlygrowthfinancialservices.com • User acquisition rates • Sales activity • Distribution channels • CAC (Customer Acquisition Costs)
  • 15. Documentation: Required Documents Necessary documentation and information for due diligence www.seedchange.com www.earlygrowthfinancialservices.com
  • 16. Corporate Records & Charter Documents • Certificate of Incorporation • Articles of Incorporation (and amendments) • Certificates of Designations, Rights, etc. • Bylaws • Minutes of directors' and shareholders' meetings • Written consents of directors and shareholders www.seedchange.com www.earlygrowthfinancialservices.com
  • 17. Security Issuances • Company shareholders and option holders (showing vesting & security exemptions) • Outstanding options, warrants, rights • Registration rights for company's securities • All voting trust instruments, buy-sell agreements, voting proxies or other shareholder agreements • All permits and filings regarding securities issued by company www.seedchange.com www.earlygrowthfinancialservices.com
  • 18. Material Agreements • Obligations / payments in excess of $10,000 • Personal property leases • Company liabilities • Property / asset related documents • Loan or advance documents • Employment agreements • Insurance policies • Employee benefit plans • Any judgment by which company is bound • Form of Proprietary Information and Invention Agreements www.seedchange.com www.earlygrowthfinancialservices.com
  • 19. Intellectual Property • Foreign and domestic patents and patent applications • Trademarks, trade names, service marks, domain names or copyrights Proprietary processes • Licensing agreements (to and from) • Third-party correspondence regarding potential infringement of IP rights www.seedchange.com www.earlygrowthfinancialservices.com
  • 20. Disputes and Litigation • Pending action, suit, proceeding, investigation • Allegations of company's infringement of proprietary rights of others • Labor agreements or actions www.seedchange.com www.earlygrowthfinancialservices.com
  • 21. Other Essential Documentation p21 • Securities or ownership interests in other companies • Certificates of qualification from all states or foreign countries in which company is qualified to do business • All licenses, permits or government authorization • Company’s bank accounts, lines of credit, etc. • Current or past officers, directors, or key employees who own direct beneficial interest in any competitor • Powers of attorney executed by company www.seedchange.com www.earlygrowthfinancialservices.com
  • 22. Q&A and Thank You! www.seedchange.com info@seedchange.com 1.877.711.9883 @seedchange www.earlygrowthfinancialservices.com contact@earlygrowthfinancialservices.com 415.234.3437 @EarlyGrowthFS SEEDCHANGE

Editor's Notes

  1. We offer outsourced financial services to small to mid-sized companies Accounting, CFO, tax, valuation 350+ successful, venture-backed clients nationwide across all industries Ancillary value – connect you to our network of investors, give fundraising advice, etc.