How Complaints Impact Your Email Reputation

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A complaint is when a subscribers sends your email to the spam box, instead of unsubscribing from your list. If this happens frequently, your reputation will be negatively affected. Thankfully, there are simple things you can do to reduce your complaints.

Marketing Technology Business

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
WHAT
EXACTLY IS A
SPAM
COMPLAINT?

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
HOW IS THE
COMPLAINT RATE
CALCULATED?

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
HOW DO
COMPLAINTS
IMPACT MY
REPUTATION?

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
1. SEND ONLY TO ACTUAL OPT-INS

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
2. PAY ATTENTION TO THE CAMPAIGNS
THAT GENERATE THE HIGHEST
COMPLAINTS

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
3. CLEAN YOUR LIST REGULARLY.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
4. SEND CONSISTENTLY.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
5. SET EXPECTATIONS… And Stick To
Them!

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
6. INCLUDE A “1 CLICK”
UNSUBSCRIBE LINK
AND A MANAGE
SUBSCRIPTIONS
LINK.

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
7. MAKE IT EASY TO UNSUBSCRIBE

Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Learn more about how spam
complaints impact your email
reputation, visit:
www.EmailDelivered.com/blog.
Remember to sign up for the FREE
Email Delivered Pulse newsletter for
email articles, tips, and resources for
email marketers.
http://emaildelivered.com/subscriptio
ns/pulse-subscription-center.
HOW COMPLAINTS IMPACT
YOUR EMAIL REPUTATION

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How Complaints Impact Your Email Reputation

1. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

2. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training WHAT EXACTLY IS A SPAM COMPLAINT?

3. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training HOW IS THE COMPLAINT RATE CALCULATED?

4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training HOW DO COMPLAINTS IMPACT MY REPUTATION?

5. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

6. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 1. SEND ONLY TO ACTUAL OPT-INS

7. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS

8. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 3. CLEAN YOUR LIST REGULARLY.

9. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 4. SEND CONSISTENTLY.

10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 5. SET EXPECTATIONS… And Stick To Them!

11. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINK AND A MANAGE SUBSCRIPTIONS LINK.

12. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training 7. MAKE IT EASY TO UNSUBSCRIBE

13. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training Learn more about how spam complaints impact your email reputation, visit: www.EmailDelivered.com/blog. Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptio ns/pulse-subscription-center. HOW COMPLAINTS IMPACT YOUR EMAIL REPUTATION

How Complaints Impact Your Email Reputation

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