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Facebook Presentation for Skillnets

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Presentation given by Peter Grogan in the Newpark Hotel in Kilkenny on 22nd March 2011

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Facebook Presentation for Skillnets

  1. 1. FACEBOOK CREATING A COMMUNITY Peter Grogan, Emagine Media
  2. 2. FACEBOOK THE STATS <ul><li>Facebook now has 600 MILLION Active Users </li></ul><ul><li>1.9 million users in Ireland </li></ul><ul><li>77% of internet users in Ireland use Facebook </li></ul><ul><li>37% of Irish Facebook users are 25-34 </li></ul>
  3. 3. WHY ‘LIKE’ A PAGE?
  4. 4. <ul><li>Communication </li></ul><ul><li>Interaction </li></ul><ul><li>Measurable </li></ul><ul><li>Low investment €€€ </li></ul>WHY USE FACEBOOK ?
  5. 5. PROFILES, PAGES, GROUPS Profiles – Personal / Individuals Pages – Businesses & Organisations Groups – Private Members Only
  6. 6. THE DOs AND THE DON’Ts
  7. 7. WHAT TO DO It’s all about relationships - tone friendly & light Vary content topic type Make it sharable Form a community Design your page – profile pic, landing page
  8. 9. WHAT NOT TO DO Constantly pushing products or offers Post too many times a day Posting too often (close to each other) Repeat posting of same content Ignore your fans
  9. 10. <ul><li>Blog entries </li></ul><ul><li>3rd party content </li></ul><ul><li>Questions </li></ul><ul><li>Expert time slot </li></ul><ul><li>Polls </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul>TYPES OF CONTENT
  10. 11. FACEBOOK POLICE Using User Profiles for businesses Can’t run competitions directly on the wall Competitions must be run via an App or website Permission from Facebook req’d Can’t ask Fans to enter by liking www.wildfireapp.com – promotion builder
  11. 12. CLIENT CASE STUDIES
  12. 14. Profile Image – 180 x 540 pixels Thumbnail Image
  13. 16. GROW IT YOURSELF IRELAND
  14. 17. WATERFORD HARVEST FESTIVAL
  15. 18. <ul><li>2789 visits to waterfordharvestfestival.ie in 2 weeks </li></ul><ul><li>53% (1478 visits) traffic from Facebook </li></ul><ul><li>2370 current fans </li></ul><ul><li>1159 monthly active users </li></ul><ul><li>58% Female, mostly aged 25-34 </li></ul><ul><li>Best interaction from those posts posing a question </li></ul>HARVEST RESULTS
  16. 19. HARVEST PLAN FOR 2011 <ul><li>Dedicated Social Media administrator </li></ul><ul><li>Scheduled posts </li></ul><ul><li>Live updates from the events </li></ul><ul><li>Faster upload of photography </li></ul><ul><li>Encourage more image tagging </li></ul><ul><li>More integration of website with Facebook </li></ul><ul><li>Exploring Facebook Places </li></ul>
  17. 21. PROMOTE YOUR PAGE <ul><li>Embed ‘Likes’ & Links – use facebook widgets </li></ul><ul><li>Tag your page </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Twitter </li></ul><ul><li>Business card </li></ul><ul><li>Email signature </li></ul><ul><li>Email newsletter </li></ul><ul><li>Invitation cards/posters </li></ul>
  18. 22. MEASURE AND REVIEW <ul><li>Facebook Insights </li></ul><ul><li>Google Analytics </li></ul><ul><li>Compare and analyse </li></ul>http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_Guide_US.pdf
  19. 23. TOOLS AND RESOURCES <ul><li>ie.yoursocialmonitor.com (stats & monitoring) </li></ul><ul><li>Hootsuite.com (manage & scheduling) </li></ul><ul><li>payvment.com / owjo.com (ecommerce) </li></ul><ul><li>tabsite.com (custom landing pages) </li></ul><ul><li>www.picturize.me (multi-image profile pics) </li></ul><ul><li>‘ Social Media Ireland’ </li></ul><ul><li>‘ Mashable Social Media’ on Facebook </li></ul>
  20. 24. KEEP IN TOUCH ANY QUESTIONS? facebook.com/emaginemedia www.emagine.ie linkedin.com/in/groganpeter [email_address]

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