The document discusses how electronic learning and social reading are merging into a new learning experience. It provides an overview of IMC AG's learning solutions portfolio, including their learning management system and authoring tools. It also highlights key trends driving digital education such as the use of mobile devices, e-books, social learning, and cloud-based delivery of content and analytics. IMC AG is developing solutions like interactive e-books and mobile classroom apps to enable new forms of social and mobile learning.

1. How Electronic Learning and Social Reading
Merges to a New Learning Experience
Dr. Volker Zimmermann | IMC AG

2. The IMC Founding Story

3. IMC Solution Portfolio
CONTEXT-AWARE
LEARNING, CONTENT MOBILE LEARNING
COMPUTING AND
AND TALENT CLOUD AND PUBLISHING
MICRO-LEARNING
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4. Gartner Magic Quadrant CLS 2011
Quelle: Gartner März 2011
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5. Selected Customers
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6. IMC Learning Management Customers
140
120
100
80
60
40
20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*
CLIX Customers overall On premise SaaS/ASP
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7. Today`s requirements of customers
Users should be able to
learn on any device Learning is „social“:
Share annotations, notes,
around content…
All learning activities
shall be supported: classroom,
self-paced learning, blended, etc.
Content might come from sources Content and Learning Solution must be
like digital bookstore, video repository accessible from anywhere
or will be self-produced • at workplace (Desktop PC)
with authoring tools • on the road via internet (Smartphone, Tablet, …
• from home (Tablet, DesktopPC, Smartphone)
Managing, tracking and control
must be possible:
or reporting, for compliance,
for security, for trust, …
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8. „Key Drivers“ for digital education
Cloud Digital Learning Books
Social Mobile
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9. Education + Books = Core Growth Area
Source: 148apps.biz, Morgan Stanley Reserach
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10. Usage of PC vs. Tablets
Source: Morgan Stanley Research, AlphaWise 2011
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11. Paradigm shift in the digital education market
came 2011
2001 2011 2021
 Self-Paced Learning  Digital Reading
 E-Learning vs. Classroom  Use within all learning
activities (IN and OUTside of
classroom)
 Content = interactive  Content = digital textbook plus
animations and tests video plus interaction plus test
 Mix of classroom, virtual  Social reading and sharing in
sessions and e-Learning a group with instructions from
content (blended learning) a tutor
 Platform and Content  HINTERGRUNDBILD
Learning Cloud and Apps
20TH CENTURY / FUTURE
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12. Apple Education: Interaktive eBooks
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13. Education from the Cloud – mobile and social
Management in the Distribution Learning /
Content-
„Learning Cloud“ and via Apps Social
Authoring
via eBookstores and Browser Reading
Android iOS BB.
Software as a
Service Digital Textbooks
(ePUB3)
Digital Content
(HTML5/Smartphone)
Desktop Browser
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14. IMC Learning Suite: Platform for social learning
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15. Mobile Content Types (eBooks, Apps)
Nutzen:
 Consumerization
 Bring your own device
eBooks
Apps
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16. IMC Author – Authoring Suite for Mobile Content
One Project – Many „Devices“ – Multiple „Channels“
HMTL5 Content LMS
iTunes
Education Apps Google Play
ePub3 (2013.2) eBookstores
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17. CLIX App: Mobile Access to Lectures and eBooks
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18. From IMC Research Lab: Interactive eBook Mathematics
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19. From IMC Research Lab: Mobile Classroom App
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20. Mobile Classroom App
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21. Next Step: Annotations for eBooks
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22. Thank you very much
for your attendance
CLIX LECTURNITY POWERTRAINER LIVECONTEXT Content
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