The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Different types of music video’s
1.
2. WHAT ARE MUSIC VIDEOS?
Music video’s are short 3-5 minute videos consisting of a song and
imagery. These videos are typically used for promotional purposes for the
artist to promote his album.
These music videos usually follow a theme and a story based on what
genre the music is. There are many different types of music videos used by
artist and directors a few of these are :
1) Performance Based
2) Narrative Based
3) Conceptual & Art Clips
4) Thematic Videos
3. STYLES OF MUSIC VIDEOS
1)Animations
2)Interpretive
3)Impressionist
4)Intertextuality
5)Pastiche
6)Parody
4. PERFORMANCE BASED
Performance based music videos are generally used for bands and
sometimes a solo performer from genres such as rock and indie. The video
will consist of a group of artist preforming with different instruments like
the drums or playing the guitar and one of them being the lead vocalist and
sometimes they can be seen as preforming at a concert.
She Looks So Perfect – 5 Seconds Of Summer
5. NARRATIVE BASED
Narrative based music videos follow a theme or a storyline. The video
typically have a message and tries to connect with the audience. Genres
like Pop and R&B follow this concept. The editing techniques used in this
are more professional giving the video a more movie like feel.
The One That Got Away – Katy Perry
6. CONCEPTUAL & ART CLIPS
These type of videos are very artistic and abstract and have multiple
meanings . They tell a story but also create mood and feeling within the
viewer.
Somebody That I used To Know - Goyte
7. THEMATIC VIDEOS
Thematic based music videos always have common themes depending on
the genre
Thematic Videos . They want the audience to identify the genre easily by
showing common codes and conventions. E.g. R&B music videos are
either shot in clubs or on the street with men in gold chains surrounded
by women.
Club Can’t Handle Me Right Now – Flo Rida
