2. THE NETWORK Communication Group is a holding company created to host the
group’s different specialized communication disciplines that professionally serve
local, regional and international clients.
Answering the clients needs and challenges of the growing and evolving
communication landscape, THE NETWORK Communication Group provides
partners holistic and integrated creative solutions.

3. Built on fusion, each NETWORK arm collaborates its skill set, its talent and its
business practice to drive forward the best communication solutions for each
client.
We strive to become the leading Independent network.

44. contents
under the
microscope
assignment
timeline
the 4A’s effect
assessment
aspiration
aesthetic
application
our Work
contact

45. under the microscope
The foundation of a brand
determines its success. By
understanding exactly what a brand
is composed of we ensure that it
receives the suitable and adequate
dosage of handling to thrive in any
market.
AGA DNA Branding Solutions
doesn’t just manage a brand. We
delve into the very structural makeup of a brand, dissecting it to its
absolute core and sourcing that key
gene that sets each brand apart – its
unique genetic code.
Only then can we begin treating and
building a brand to its optimal prime.

46. the 4A’s effect
This world revolves
around everything
primary.
First place, podium
finishes…
no one cares for what
follows.
The same is said about
brands. People respond to
the biggest and best and
to get to that number ONE
position you need an
approach that is borne
from
4A’s thinking.

47. our branding approach
application
aesthetic
aspiration
assessment

48. our work

49. c.i. standards
al ain zoo & sub-brands

62. PENCELL PR & EVENTS
Founded in 1999
Pencell operates a full-fledged PR and event management firm,
servicing a broad spectrum of clients across the Middle East.
We are member of “THE NETWORK Communication Group”, present in
more than seven full fledged offices in key MENA cities (Dubai HQ,
Abu Dhabi, Amman, Beirut, Cairo, Jeddah, Riyadh, and two liaison
offices in Kuwait and Qatar) and over 50 worldwide through the ADK network of
offices
This widespread network enables Pencell to bring deeper understanding,
innovation, creativity and superior value to every Partner assignment.

63. Pencell DNA
Take the power of the written word (pen), combine it with a collective understanding
of consumer behaviour (cell), and you will get Pencell PR & Events

64. CORE SPECIALIST AREAS
Corporate & Research Communications
Government Relations
Technology
Real estate, Hospitality, Leisure & Entertainment
Luxury Accessories, Fashion & Beauty
Retail & consumer communications
Automotive

65. OUR Services –
Public Relations & Event Management

66. OUR Services –
Crisis Management
When people say "crisis management" they think media.
But there's more to crisis management than media training.
What's to be communicated to employees, shareholders,
c u s t o m e r s , s u p p l i e r s , t h e c o m m u n i t y, a n d t h e m e d i a ?
Who delivers the message?
What message?
PLANNING
TRAINING
VALIDATION
Crisis communications planning
Position Statements
Crisis management for
communicators
Simulations
Tabletop exercises
Scenario-based discussions

67. Pencell
PARTNERSHIP
with the world’s leading brands

70. About us
Our philosophy and experience let us
break typical patterns and have
individual approach to each client. Our
specialization is long-term digital
projects from design, activation and
implementation.
We specialize in the creation of multichannel marketing and business
solutions that add value to our clients
and their customers.
Wetpaint unites a professional team
which consists of strategists, designers,
developers, copywriters, producers,
community managers and others.
This fact allows us to fulfill all projects
inside the agency qualitatively and

71. What we do

72. Creative &
Content services
Social media strategies, Content creation and
management
Social integration, monitoring and analysis
Crisis management and social media policy
Web development
services
Application
Development
Applications & competitions on
Facebook and Mobile, Flash games,
Viral videos, Web banners, Newsletters
Websites, E-commerce, Microsites,
Communities, Forums
Digital Marketing Services
Digital media planning and buying
Search Engine Optimization & Search Engine Marketing
Display banners and Search advertising

73. Innovation
“From Idea to Creativity”
Social media integration of
campaigns on different
platforms
Unique content for social
media
Visual, Viral Video, Copywriting
Webdesign of Microsites,
communities, forums…

74. Reputation and PR
Social media and blogosphere monitoring
and reputation maintainence
Digital opinion leaders involvement
Brand reputation in web

75. Activation and
Integration
Offline events for activity participants
Digital events and activities
Digital innovations integration

76. Media Planning and
Buying
Target social advertising (Google
interface, Facebook, linkedIn
and others)
Advertising in applications
Display and rich media
advertising
Search marketing services

77. Analytics
Complex digital activity analysis
Social media monitoring
Conversion, leads, social actions
and viral seeding valuation

78. Some of our
Partners

80. Our Works

82. An interactive Facebook
graphic novel microsite
done for launch of Toshiba
tablet

83. A fully integrated Facebook
page with a “Spot the DMax” photo competition on
Facebook and Instagram

84. Launched an engaging
Arabia Facebook page with
a draw competition to build
a fan base

85. An engaging and
integrated social network
with high level of
engagement

86. An engaging and
integrated social network
with high level of
engagement

87. An engaging and
integrated social network
with high level of
engagement

88. Social network integrated
and prepared to provide all
sleep related info for fans

89. A fast moving Facebook
page for WU global

90. Ramadan Competition
Microsite for Western Union
GCC
Catch The Dates

91. A Novel Beginning

92. Good, Better, the BEST… We won’t let it REST

93. Our Mission
Our aim is to deliver Novel Planning & Buying Services through:
 Innovative ideas and media solution
 Tailor made buying approach
 Advanced research methodology
 Superior Digital media offering
…… A Company that turns ideas into realities

94. Our Philosophy
 We embark on our mission so we deliver exceptional services
along with a vision that adopts the Power of 3Ps
=
Ps
Exceptional
Services

95. Our Formula of Success
 We might be young, yet mature with over 40 years of cumulative
experience of our young and dynamic team.
 It is the natural evolution of AGA ADK Media division developed
with the objective to compete in the continuous change of the
media scene and its requirements

96. Our Formula of Success
To integrate with our partners marketing and agencies
teams so to form a coherent entity aiming to their success
Attention without segregation
Our clients will get the same
personalized
attention
whatever be their size, budget
and needs
The objective is to offer a premium personalized
service rather than just a premier service that others
can offer.

97. In the Middle East

98. Our Presence
 Started in mid 90’s. Rebranded & Restructured in 2012
 More than 30 specialists
 Presence across the region: Abu Dhabi - Amman - Beirut Cairo – Dubai - Riyadh
 Coverage of the entire MEA region
 Clients portfolio ranges of the following industries:




FMCG
Furniture
Automotive
Fashion
- Financial institutions
- Pharmaceuticals
- Electronics
- Banks

99. equation-media.com

100. UNDERSTANDIN
G HUMAN
BEHAVIOR
Identifying Target
Brand
Audience
Preference and
Clusters Media
Loyalty
Consumption
habits
TRACKING
AND
MONITORING
MEDIA
SELECTION
Launch
campaigns
Adverts and
Clippings
Media Measurement,
Planning and
Optimization
Competitive
monitoring
Landscape/
Category
analysis
Online
campaign
Tracking

101. Big Brothers
Flexibility
Bureaucracy
Smart Buys
Buying Clout
Passion and Aggressivity
Unlimited Resources
Fast track priority service as
a standard for all clients
High budget
client prioritized
equation-media.com

102. Innovation,
Fresh minds,
Passion
must outshine the
conventional