1. The document discusses the rise of visual content on social media as text-based platforms have become more visual and new visual platforms have emerged. 2. Key drivers of the trend include the ease of visual content creation and sharing using smartphones, as well as strong engagement and retention of visual content compared to text. 3. The author provides tips for developing a visual content strategy, including defining goals, understanding audiences, choosing appropriate platforms, sourcing visuals, measuring results, and managing assets.

1. "Show, don't tell"
the rise of visual on
social media

2. @elsekramer
visual content marketing expert

3. I teach visual
marketing, content
creation and
communication

4. my weapon of choice?

5. my smartphone

6. outline1. The rise of visual
2. What drives it
3. How to adapt

7. how do we know
we're in the middle
of a visual
revolution?

8. 1.transformation of text-based social
media into visual content platforms

9. LinkedIn - 2003

10. LinkedIn - 2015

11. Facebook - 2004

12. Facebook - 2015

13. Twitter - 2007

14. Twitter - 2015

15. 2.meteoric rise of 100% visual platforms -
and shareable formats

19. Memes

20. Infographics, gifs, comics, etc.

21. 3.major investments into platforms and
services to help you create visual content

25. what lies underneath
this strong drive towards visual content?

26. 1.easy production

27. 1. you always carry
a camera
2. smartphone
enables easy and
quick creation

28. 3. apps and tools to
improve quality

29. 2.instant distribution

30. 1. publish instantly
2. plethora of
channels

32. 3.massive impact

33. 1. brain loves visual
input
2. visual crosses
language barriers

34. 3. improved
retention and
conversion

37. we are now able to
create and share
visual content like
never before...

38. it's a
visual revolution

39. with great
opportunities not
just for cats but also
for marketeers

40. is it all good?

41. no.

42. there are some
challenges...

43. reputation management

44. brand identity

45. fragmentation

46. sourcing content

47. so what's the good
news?

48. awesome
opportunities for

49. customer
engagement

50. employee engagement

51. customer input and conversations

52. This is a great time
to run a business
with integrity, trust
your employees and
really listen to and
engage with your
fans

53. so how do you get
from
total overwhelm

54. to
total triumph
in visual content
marketing?

55. you need a strategy

56. where do you want to go?

57. goals

58. 1. brand awareness
2. more followers
3. higher conversion
4. product launch

59. 5. customer
engagement
6. employee
engagement
7. event promotion

60. audience

61. what can your target
audience teach you?

62. where do they hang
out?
what do they share?
what do they
create?

63. pick your platform

64. smart sourcing of
visuals

65. what talent can you use to create content?

66. don't just look at your own team

67. most people love to
create images or
videos

68. all your employees have cameras

69. don't forget your brand ambassadors

70. tap into the creativity of the crowd

71. Train them.

72. it pays off

73. Measure results

74. Manage your visual assets

75. biggest mistakes?

76. not knowing
your source

77. lack of
focus

78. user-
generated
content
turning
against your
brand

79. Canva-clichés

80. being
unoriginal

81. bottom line?

82. visual content
marketing is great
for your business -
just make sure you
do it well

83. ready to join the
visual revolution?

84. mail your details to
vm@elsekramer.com
to receive
A Very Short
Introduction into
Visual Marketing

85. www.elsekramer.com