8. DIGITAL IS NOT A
DESTINATION!
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43. WHAT NOT TO DO!
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44. WHAT NOT TO DO!
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45. 1 ON 1 MARKETING=
INTERACTIVE+TARGETED
SOCIAL+INTEGRATED!
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47. CASE STUDY: MOBISTAR!
CUSTOMER
ACQUISITION!
!
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50. CASE STUDY: SCHWARZKOPF!
SEGMENT&
PERSONALIZE!
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51. CASE STUDY: NECKERMANN!
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52. CASE STUDY: NECKERMANN!
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53. CASE STUDY: NECKERMANN!
%
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54. CASE STUDY: NECKERMANN!
P,M,+828,;,+1%549842;%
> T(19;2I6%,;2*A%49(1,3%2%=,-%32B)%
2K,4%@*)*I+8%-,<%
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> G5,+*+8%421,%?%i"g%
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> PGL%?%#"j%
55. CASE STUDY: NECKERMANN!
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56. CASE STUDY: NECKERMANN!
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> %S4959),3%2A1,4+2I@,%&,q(*@2A,+1%5493(61)C%2A1,4+2I@,)C%"""/%
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> PGL%?%i"i%
%
62. ´ ™ !
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63. µ›& Ì ’å!
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