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Kickstarter Crowdfunding Community

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Statistical data about Kickstarter backers and the website traffic. Very important for potential creators of crowdfunding campaigns.

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Kickstarter Crowdfunding Community

  1. 1. rr-tr "T: if: :: -,_. -4.. ;6r '-. ::» n , , 12:00 34.5m 3.t7m 3.21 traffic, in Time on the WBIISIIB DBI P3988 PHI millions ViSit0l, in minutes ViSit < 1% Addicts 10% 01 Visits 25% Regulars V 49% 01 Visits 75% Passers try E/ o or Visits . E-1:1: I ‘Mr . ‘x: l: ' . F’ Under25 2534 35-45 45. U: *.Iu. mu, ’ : iw/ .r g! '.Wr. r {. a{. 'v/ .1 {Jim : ?TIL. |i*°'l-it I 1‘. l'l: fi= tr ~l t. l:1=ili III L , HI‘! /n nrw. txlw. now. ‘new. .? ‘.‘-: I It It rim otner Hispanic X 1 Asian? lltriean American V «— oaueasian ' r, :r~. iri. .’i: +: Th v: I'i'i~ gr‘ -3 5?: - ~‘ " “f777;7i7;T: ” cf‘: -/gx ’iQ‘/ ’-/ -’-_‘E_ git -. .I: k its 49.3% UK 12% Canada 5.4% Germany 3.5% Australia 2.9% / . ‘; ,. France 2% Netherlands 1.8% Brazil 1.4% Sweden 1.4% Italy 1.3% Jul. Fr» l~‘ -‘5LI= _ItI-'4: h ' 4:1‘ "l~ 17.3% 8% 6.5% 4.9% 4.2% In It‘ I I 3.9% 3.7% 3.5% 3.2% 3% IIV‘ ‘Ii "1 till I. I; i. ‘i‘. .’I= e: 4» -~: r it New York, NY singaoore los llngeles, on Ponland, on roronto, eanada enieano, |l sanrraneisco, ell Hong Kong seattle, Wli san Jose, eA -1 I, |-'r-r: +: * i’ '*: |"""'i- 1/ . 28.30% 28.30% 22.00% Direct lleterrals/ Media social 0 E 19.80% 1.45% 0.34% Search Mail Adwords - 1 r rm a. — Facebook ~ L W « . '. ' r". —‘r*. .I -: .;. :4r': . ‘ WIIIII I ¢ . -’ lotalPledgesin2oltl, ¢ - ggi V. in Millions ‘ct: :minr. -‘la: ‘iv 'l:4r1;r: +.- tr 2! “ 4‘. in wnltr in. - 2/2; US for I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I it -. ' iiiii iicgfiaua I I I I I I I I I I I I I I I I I I I I I I I in ft? " iiiii eosiréina iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii it «W-. av iicéifihanv I I I I I I I I I I I I I I I I in France We I I I I I I I I I I I I in Netherlands Sweden : I Switzerland "‘{‘; ;‘i “seam ilmltalvi New Zerland Nmwav "Ioraizii i more it Austria ”| mMei<ieo 7‘ Iienina Inusisia 0 ALL OTHER . eouNrniEs III 100 150 200 250 300 350 ' l, I,I_l ltI‘. i<‘—l M018 tnanone l]t0I8Ct Moretnanlll DIOIECI M018 tnanltltl Dl0I8Ct 773,824 7‘I, /..7E‘§ 1,125 conclusions: * Typical Kickstarter visitor is a white male with college degree and no kids at home. * The US is responsible for almost half ofthe website traffic and more than 63% ofthe money pledged. * More than half of the visitors come to Kickstarter either directly or through media. a Facebook is an absolute leader among social networks leads. SUUIUBS 01 Information Qua ntca st. com Simi| arWeb. com Kickstarter. com / . / . CrowdFund http: //www. kickstarterservices. com/

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