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Gender in Crowdfunding (Based on Kickstarter Data)

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Results of the study conducted by Crowdfund Productions (www.CrowdfundProductions.com) about women - project creators on Kickstarter.

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Gender in Crowdfunding (Based on Kickstarter Data)

  1. 1. Top 10MostFundedCampaigns none were created by females $ $ $ $ $ $ $ $ $ $ 82 Campaigns only 6 were created by females or had females in the founding team that raised over $1 million Created by females 7% Created by males 93% The most funded campaign created by a female is #37 on the list. TOP categories by funding /top 10 campaigns Most “Female Fiendly” Categories/Top 10 campaigns Screenshot Of The Live Campaigns Raised Over $20,000 “Female friendly” categories are among the least funded on Kickstarter. They’ve raised $40.7 million (3%of all Kickstarter money)   Among serial backers the vast majority are males Women are mostly looking for “friends and family” type of funding, so they are more successful in small(under $5,000) projects. MM 3% Gender in Crowdfunding Based on Kickstarter DATA Conclusions Male dominatedcategories have the strongest Kickstarter communities. $ The higherthe amount of money raised by a project, the lowerthe % of female creators But for a business level of funding female entrepreneurs reach success rates similar to those in VC or angel financing Games 10 9 8 7 6 5 4 3 2 1 0 Film Design 0 1 1 = Dance Theater Journalism 6 5 4 10 9 8 7 6 5 4 3 2 1 0 100% 85% 94% 98% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% $20,000-$50,000 $50,000-$100,000 <$100,000 Female Male Male Female Female Male www.CrowdfundProductions.com Presented by:

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