Value Proposition Canvas PDF Handouts - 5 pages
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Supporting documents and handouts for Enterprise University Course 236
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Value Proposition Canvas PDF Handouts - 5 pages
- 1. Benefits Features Experience Needs Wants Fears Substitutes Product Customer Value Proposition Canvas Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Company: Product: Ideal customer:
- 2. Benefits Features Experience Needs Wants Fears Substitutes Product Customer Value Proposition Canvas Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Company: Product: Ideal customer: Start here Why? How? What? Rational Emotional Hidden Inertia
- 3. Benefits Features Experience Needs Wants Fears Substitutes Product Customer Value Proposition Canvas Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Company: Product: Ideal customer: What does it feel like to use your product? Risks of switching to your product? What your product do? How does your product work? What do people currently do instead? What are the emotional drivers of purchasing? What are the rational drivers of purchasing? What are the hidden needs?
- 4. Benefits Features Experience Needs Wants Fears Substitutes Product Customer Value Proposition Canvas Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Company: Product: Ideal customer: Porous Accelerator DIY Incubator Serious Business Productive environment Grow the team Social environment Prestige Collegial community Quiet space Scalability Fixed costs Harvard of Accelerators Advice Coffee shops Rented offices FundingCustomised Investment Grow bigger Learn faster Productivity Innovation Warehouse Startup Accelerator High Growth Startups
- 5. Benefits Features Experience Needs Wants Fears Substitutes Product Customer Value Proposition Canvas Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Company: Product: Ideal customer: Everything everywhere Never forget External brain Fast to use Easy syncing Share notes with people Single system Fast to enter things Rich meta data Sync across devices Remember things Locked into a system Loosing things Remember everything Save information Email to yourself Text documents Write things down Include images Simple Evernote Online notes Mobile professionals