Max and Ellie “Electric Studios” Max’s strengths
Seeing what camera
shots will work well
and which ones wont
work so well
Ellie’s strengths
Making things look
Aesthetically pleasing
Editing
Mise-en-scene

Genre: Dance/ House
Release date: October 2012
The key audience for our chosen
song would be targeted towards
15-25 year olds. The ethnic group
this song targets is white males and
females.
The beats per minute for this song is 105. This follows
the conventions of a dance song.

Outline of proposal:
We visualise that our music video will feature
two work colleagues, and the female has flash
backs from her drunken night the previous
day. She happened to have bumped into her
work colleague (male) that night and things
were not kept professional.
The music video genre is narrative as we will
follow this story throughout the production.

 Narrative: The woman walks to work, and as
she puts her headphones in, latch comes on,
and it reminds her of the night before. She
begins to have flashbacks of her previous
drunken night where she remembers sleeping
with a man she met in the night club. The
flashbacks will be in time with the beat of the
music. When she arrives at her place of work,
she bumps into a man outside, and when the
camera reveals his face we see it is the man
from last night. They then walk into work
together and it is revealed that they are
actually work colleagues.

Characters- We will have two characters in our music video. Male
and female. The female will be a mousy blonde to represent her
usual professional self, however the video will show the influence of
alcohol on her behavior. She will be short and innocent looking. The
male will have brown hair as conventionally this more masculine, he
will also be taller than the female as again this is a convention for
genders and relationships. It also suggests to the audience that he
has more control.
COSTUMES

 Locations:
 The office buildings will
be down Hills Road in
Cambridge
 For the night club we
are going to use the
studio and the black
screen, we will also use
the outside of
nightclubs down regent
street

 Links between lyrics and visuals: When the
lyrics are “I’m latching on to you” there will
be a shot of the two characters holding on
to each other
 Links between music and visuals: keeping
fast paced editing throughout and cutting
to the beat
 Genre characteristics: following
conventions of bright colours and fast
paced editing used in dance music videos

 Voyeurism: Nightclub clothing and short
outfits. Craning up her body. The man
watching her
 Demands for record label: Super
imposing the song title over the video
throughout
 Notions of looking: Look at a phone
taking a picture of her. screen within a
screen

Perhaps pinks
and blacks
CD COVER
Lips with bright
coloured lipstick
“Latch”
either super
imposed or
written on
her tongue.
Bright
coloured font
Advert will match
the colour
scheme of the CD
cover
Simplistic

 The flash backs could look very effective,
which will pull the whole music video
together
 The narrative is strong and easy to follow
 The use of a lot of shots will make the
music video look smooth along with the
track as it is very upbeat

 The flash backs could look very effective,
which will pull the whole music video
together
 The narrative is strong and easy to follow
 The use of a lot of shots will make the
music video look smooth along with the
track as it is very upbeat

 Pre production planning- complete by
11th October
 Filming- 1 week (probably during half
term) 24th-31st October
 Post Production completed by 19th
November