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‘How did you use media
  tecHnologies in tHe
   construction and
  researcH, planning
    and evaluation
       stages?’
Overall the media technologies that I have used
in my productions, include iMovie, Photoshop,
Illustrator, Paint, Microsoft Excel, Microsoft
PowerPoint, Web 2.0 in the form of Blogger,
Survey Monkey, Slide Share, YouTube, a Sony
video camera and tripod, a Cannon HD video
camera and tripod, a Nikon camera and a
Samsung camera.
When it came to the recording of my music
video I used both a HD and a non HD camera to
do the filming. I used the HD camera to record
the performance bit of my music video, I did
this to create the effect of my artist having
clarity and conviction in what he was singing
about. As the HD camera is more clear and
focused I hoped this would reflect the clarity
and determination that the lyrics reflect and my
artist sings with.
For the construction of my digipak and
magazine advert I used both Illustrator and
Photoshop. For the first drafts of my digipak
and magazine advert I used only Photoshop to
construct these. I did this because I had more
experience using Photoshop and I felt not only
more confident using it but I also felt that I
knew the capabilities of using Photoshop and
what could and couldn’t be done on Photoshop.
However after I had done the first drafts of my
digipak and magazine advert I decided to
switch to Illustrator as I felt that the image that I
was trying to portray of my artist wasn’t being
achieved by solely using Photoshop.
When I did use Photoshop I used a range of
technologies such as cropping the image,
distorting the colour, erasing the background
(using the magic wand tool) and getting rid of
the red eye of my artist. On Illustrator I used
technologies such as feathering the image of
my artist, having an effect of inner glow and
outer glow on my artist and changing the
greyscale of the image.
Combing Photoshop and Illustrator

For the design of my final digipak and final
advertisement I found the middle ground and
used both Photoshop and Illustrator, I did this
because I liked different aspects of each
technology for instance I liked the effect of
feathering the edges around my artist on
Illustrator and on Photoshop I liked the easiness
the quickness but more importantly I liked the
preciseness that I got from using Photoshop to
erase the background of my image.
Also in the creation of my ancillary texts I used a
mixture of both technologies to create my
titles, similarly to how I used both these
technologies on my images I used Photoshop to
edit the background and then I also used
Photoshop to change the colour of my font and
then I placed my title onto Illustrator where I
was constructing my digipak and magazine
advertisement.
However when I was filming the narrative for
my music video I decided not to use a HD
camera because the quality of the camera that I
did use wasn’t as defined and clear as the HD
camera was and I wanted to transfer this into
the idea of uncertainty and the future not
having defined or set in stone onto my
narrative.
I had already decided that I wanted my
narrative to be flashbacks and the quality of the
camera helped to create this feel of flashbacks
as it set a tone and look of memories being
revisited.
Using I-Movie

I used I-movie for my animatic, my rough cut
and my final draft of my music video, I did this
because I knew the technologies that I wanted
to use and I –movie had those technologies so I
decided to stick to I-movie instead of switching
to Final Express.
Black and White Effect
On I-movie I created effects such as making my
   narrative black and white. I did this by right
 clicking the clip I wanted until I was presented
with a menu of three options: video, audio and
  clip. I then clicked on clip and went to effect
where I was given a range of effect options and I
clicked on the black and white effect. I used the
   black and white effect because I wanted to
highlight that the narrative is flashbacks which
 sum up the relationship that my artist and the
                      girl has.
Black and White Effect Examples
      from my music video
Romantic Effect

   Also on I-Movie I used the romantic effect, to
   highlight that there is a romantic relationship
between the artist and the girl. Furthermore I used
this effect to illustrate the general romantic genre
   of my music video. To create this effect I right
clicked the clip I wanted until I was presented with
  a menu of three options: video, audio and clip. I
then clicked on clip and went to effect where I was
given a range of effect options and I clicked on the
                   romantic effect.
Romantic Effect Examples from my
           music video
Cutting Clips on I-Movie

I also used I-movie to pick specific bits and
periods out of what I filmed to create my music
video. For instance the performance where my
artist is against the green background in total is
5 minutes and 25 seconds however using I-
movie I was able to select and use just 9
seconds in my opening lyric.
Presenting my work on
            Blogger
Presenting my work on Blogger has been useful
not only because it is on the internet so
therefore I could easily access it anywhere e.g.
at home or school as well as when I was on the
go via on my mobile phone. Blogger also helped
me to edit my work easily as it was
computerised so I could easily delete and
rewrite mistakes that I had made and place
pictures
Developing my skills on
             Blogger
Furthermore using blogger has helped me
develop my own skills in posting work on the
internet, for instance I have learned how to post
survey’s that people will be able to do on my
blog for example the survey I created to get
feedback on my draft magazine draft. Which I
did by creating the survey on Survey
Monkey…..
Question Four
…..embedding the code onto
my blog……
….and clicking upload.
Examples of Surveys on my blog
The Use Of Survey Monkey

Using Survey Monkey to get my feedback was
very beneficial as it was not only quick and easy
to use, in terms of designing the questionnaire
and placing it onto my blog but also to see the
results the clearly. As Survey Monkey not only
analyses the results for you but it also lets you
see what a person answered to all the
questions. This makes it beneficial in terms of
clarity i.e. the presentation of the results and
the understanding of the results.
Question Four
The Use Of You Tube

The use of YouTube has been very high in my
production featuring in my research, planning
and evaluation stages. I used YouTube firstly in
the research stage to look at and analyse
different R&B videos such as J-Lo’s Im Glad
video and Usher’s U Got It Bad video. In my
planning stage I used YouTube to research how
an artist’s image is developed and changed
through their music videos, this I did through
my star image analyse of Usher.
Examples Of Videos that I
    posted on my Blog
Lastly in the evaluation of my music video I
used You Tube as the prosumer to post my
music video as the producer and also to get
feedback on my music video. Additionally You
Tube has been a very useful tool that I have
used when I have been stuck in how to post
something on my blog.
For example when I first started posting videos
on my blog that I had watched in relation to my
research, planning and evaluation I had no idea
how to post those videos on my blog. So I
watched YouTube tutorials to help me
understand how to post videos onto my blog.

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Question Four

  • 1. ‘How did you use media tecHnologies in tHe construction and researcH, planning and evaluation stages?’
  • 2. Overall the media technologies that I have used in my productions, include iMovie, Photoshop, Illustrator, Paint, Microsoft Excel, Microsoft PowerPoint, Web 2.0 in the form of Blogger, Survey Monkey, Slide Share, YouTube, a Sony video camera and tripod, a Cannon HD video camera and tripod, a Nikon camera and a Samsung camera.
  • 3. When it came to the recording of my music video I used both a HD and a non HD camera to do the filming. I used the HD camera to record the performance bit of my music video, I did this to create the effect of my artist having clarity and conviction in what he was singing about. As the HD camera is more clear and focused I hoped this would reflect the clarity and determination that the lyrics reflect and my artist sings with.
  • 4. For the construction of my digipak and magazine advert I used both Illustrator and Photoshop. For the first drafts of my digipak and magazine advert I used only Photoshop to construct these. I did this because I had more experience using Photoshop and I felt not only more confident using it but I also felt that I knew the capabilities of using Photoshop and what could and couldn’t be done on Photoshop.
  • 5. However after I had done the first drafts of my digipak and magazine advert I decided to switch to Illustrator as I felt that the image that I was trying to portray of my artist wasn’t being achieved by solely using Photoshop.
  • 6. When I did use Photoshop I used a range of technologies such as cropping the image, distorting the colour, erasing the background (using the magic wand tool) and getting rid of the red eye of my artist. On Illustrator I used technologies such as feathering the image of my artist, having an effect of inner glow and outer glow on my artist and changing the greyscale of the image.
  • 7. Combing Photoshop and Illustrator For the design of my final digipak and final advertisement I found the middle ground and used both Photoshop and Illustrator, I did this because I liked different aspects of each technology for instance I liked the effect of feathering the edges around my artist on Illustrator and on Photoshop I liked the easiness the quickness but more importantly I liked the preciseness that I got from using Photoshop to erase the background of my image.
  • 8. Also in the creation of my ancillary texts I used a mixture of both technologies to create my titles, similarly to how I used both these technologies on my images I used Photoshop to edit the background and then I also used Photoshop to change the colour of my font and then I placed my title onto Illustrator where I was constructing my digipak and magazine advertisement.
  • 9. However when I was filming the narrative for my music video I decided not to use a HD camera because the quality of the camera that I did use wasn’t as defined and clear as the HD camera was and I wanted to transfer this into the idea of uncertainty and the future not having defined or set in stone onto my narrative.
  • 10. I had already decided that I wanted my narrative to be flashbacks and the quality of the camera helped to create this feel of flashbacks as it set a tone and look of memories being revisited.
  • 11. Using I-Movie I used I-movie for my animatic, my rough cut and my final draft of my music video, I did this because I knew the technologies that I wanted to use and I –movie had those technologies so I decided to stick to I-movie instead of switching to Final Express.
  • 12. Black and White Effect On I-movie I created effects such as making my narrative black and white. I did this by right clicking the clip I wanted until I was presented with a menu of three options: video, audio and clip. I then clicked on clip and went to effect where I was given a range of effect options and I clicked on the black and white effect. I used the black and white effect because I wanted to highlight that the narrative is flashbacks which sum up the relationship that my artist and the girl has.
  • 13. Black and White Effect Examples from my music video
  • 14. Romantic Effect Also on I-Movie I used the romantic effect, to highlight that there is a romantic relationship between the artist and the girl. Furthermore I used this effect to illustrate the general romantic genre of my music video. To create this effect I right clicked the clip I wanted until I was presented with a menu of three options: video, audio and clip. I then clicked on clip and went to effect where I was given a range of effect options and I clicked on the romantic effect.
  • 15. Romantic Effect Examples from my music video
  • 16. Cutting Clips on I-Movie I also used I-movie to pick specific bits and periods out of what I filmed to create my music video. For instance the performance where my artist is against the green background in total is 5 minutes and 25 seconds however using I- movie I was able to select and use just 9 seconds in my opening lyric.
  • 17. Presenting my work on Blogger Presenting my work on Blogger has been useful not only because it is on the internet so therefore I could easily access it anywhere e.g. at home or school as well as when I was on the go via on my mobile phone. Blogger also helped me to edit my work easily as it was computerised so I could easily delete and rewrite mistakes that I had made and place pictures
  • 18. Developing my skills on Blogger Furthermore using blogger has helped me develop my own skills in posting work on the internet, for instance I have learned how to post survey’s that people will be able to do on my blog for example the survey I created to get feedback on my draft magazine draft. Which I did by creating the survey on Survey Monkey…..
  • 20. …..embedding the code onto my blog……
  • 22. Examples of Surveys on my blog
  • 23. The Use Of Survey Monkey Using Survey Monkey to get my feedback was very beneficial as it was not only quick and easy to use, in terms of designing the questionnaire and placing it onto my blog but also to see the results the clearly. As Survey Monkey not only analyses the results for you but it also lets you see what a person answered to all the questions. This makes it beneficial in terms of clarity i.e. the presentation of the results and the understanding of the results.
  • 25. The Use Of You Tube The use of YouTube has been very high in my production featuring in my research, planning and evaluation stages. I used YouTube firstly in the research stage to look at and analyse different R&B videos such as J-Lo’s Im Glad video and Usher’s U Got It Bad video. In my planning stage I used YouTube to research how an artist’s image is developed and changed through their music videos, this I did through my star image analyse of Usher.
  • 26. Examples Of Videos that I posted on my Blog
  • 27. Lastly in the evaluation of my music video I used You Tube as the prosumer to post my music video as the producer and also to get feedback on my music video. Additionally You Tube has been a very useful tool that I have used when I have been stuck in how to post something on my blog.
  • 28. For example when I first started posting videos on my blog that I had watched in relation to my research, planning and evaluation I had no idea how to post those videos on my blog. So I watched YouTube tutorials to help me understand how to post videos onto my blog.